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Jump to chapter: 1 | 2 | 3 | 4 | 5 | 6 CHAPTER 5 - POST EVENT INSTRUCTIONS About 15 minutes prior to the end of your demonstration, start putting away your supplies and appliances. Count ending inventory. Take inventory both on the selling floor and in the backroom. Record the amount of samples used. Record the number of customers you have sampled. Record the number of coupons you have remaining. Write any customer comments. Record how the demonstration went. Make sure you have completed all your paperwork and have all your receipts. Always secure store management signatures and store stamp before leaving the store. If instructed by agency, leave all leftover sampling products with store manager, or discard at the store. Do NOT remove samples from the store. Payment Method for Sampling Product: How you purchase the products at each of the retailers may differ. Listed below are methods that manufacturers, retailers, or marketing companies have utilized in the past:
*There will be times when "free product" will be shipped either directly to the demonstrator or to the store location, and purchasing the product will not be necessary. Procedure for Purchasing Sampling Product: Depending on the directions of your local event marketing company, you may be required to purchase product prior to beginning of your event, during the event, as needed, or at the end of the event Closing down your demonstration site.
Reporting Methods: Manufacturers require post event results that include sales, number of consumers sampled, amount of product used in sampling, and other information about weather, prices, and competing products. There are several methods of returning this information to your local demonstration companies.
Never give or leave coupons with store personnel. When you are ready to move on, click here to start Chapter 6, Gloassary of Terms.
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