World Alliance Joins GlobalShop 2013 as Sponsor and Anchor of Retail Marketing Services Pavillion in Chicago
Speaker Gerry O’Brion to Address “Protecting Your Brand”
Denver, CO – World Alliance for Retail Excellence & Standards is a sponsor and the Retail Marketing Services Pavilion anchor exhibitor of the GlobalShop 2013 trade show to be held at McCormick Place on April 16-18th in Chicago. In addition, World Alliance is hosting Session Speaker Gerry O’Brion, former marketing executive for the brands of P&G, Coors Light and Quiznos, who will teach attendees how the major corporations manage their brand image to stay competitive in today’s challenging global economy and keep their customers. With a fresh perspective on the ever-changing world of business, O’Brion will provide the opportunity for companies to look at themselves from a new perspective, reexamine how they are unique, determine why that matters to their customers – and successfully employ the same powerful marketing tools the “big guys” use. This upbeat, thought-provoking presentation, packed with information, strategies and case studies about companies that are doing it right, will generate real ideas that can be used immediately. O’Brion is an expert on the in-store experience, which he says is the future of a retailer’s brand. He will address how to properly utilize external service providers, while also avoiding the common pitfall of disrupting the shopping environment that the retailer has worked hard to create.
The Educational Session featuring O’Brion will be held on Wednesday, April 17th, from 3-4 p.m. and is entitled “Protecting Your Brand: Using Qualified Third-Party Service Specialists for a Cohesive Shopper Experience.” Attendees of GlobalShop 2013 are also invited to come to booth #1652 to see World Alliance for Retail Excellence & Standards and learn more about the non-profit association and its annual Retail Merchandising and Marketing Conference to be held in Scottsdale, Arizona on April 27-30. Registration will be available at the booth for those trade show attendees not yet signed up for the conference.
GlobalShop is a first-rate world event designed to bring together national and international retail industry thought leaders, like the World Alliance for Retail Excellence & Standards, in an environment of sharing, learning and networking. It ranks as the only global show where retailers can find the largest, most comprehensive array of store fixture companies and in-store solutions than any live event in the nation.
Denver, CO – National retail leaders and the major brands of Home Depot, Nintendo, Lego, and Ghirardelli are registered for the 2013 Retail Merchandising & Marketing Conference to be held on April 27-30 in Scottsdale, Arizona. Representatives from member companies providing service in 13 countries, as far away as Russia, will attend the international conference, to be hosted by the newly-rebranded World Alliance for Retail Excellence & Standards, formerly NARMS International. Headlining the keynote speakers are nationally-renowned Robin Lewis, of the Robin Report; Lily Lev-Glick of Shopper Sense; Gerry O’Brion, to address the topic of “What Big Brands Know,” and Matt Herlevic, of Sam’s Club. These cutting-edge dynamic speakers will augment the educational and informative breakout sessions, a trade show with the latest technology and services, and manufacturer and retailer forums and panel discussions.
In addition, World Alliance is partnering with the impressive, globally-involved Enactus to sponsor a golf tournament on one of the finest courses in Scottsdale, with all profits going to benefit the non-profit organization’s mission of bringing together student, academic and business leaders to use the power of entrepreneurial action to transform lives and shape a better, more sustainable world. Enactus is recognizable across the world, with its business partners counted among the Fortune 500 companies, culminating in much-needed community empowerment projects, which enable progress and nurture tomorrow’s leaders in an ever-more complicated and challenging world.
The theme for the upcoming conference is “Learn. Change. Grow.” A six-person informative panel will provide guidance and insights on topics ranging from creating an ecosystem that expands connections to customers to the development of customer-centric products to executing contact strategy and using creativity to craft powerful brand reputations will be part of the panel discussion. Featured panelists include Sean Cook, CEO of ShopVisible; Eric Holtzclaw, CEO and Founder of Laddering Works; Jennifer Kwiatkowski, Director of Circulation and Analytics for Plow and Hearth; Dave McMullen, Partner/Strategic Planner for redpepper; Florian Vollmer, Senior VP of Design and Principal at InReality; and, Lisa Calhoun, CEO of Write2Market.
What if you could sit in on a meeting when billion dollar brands make their plans to go to market? At the Retail Merchandising and Marketing Conference (RMMC) presented by NARMS, general session speaker Gerry O’Brion will show you how to use big company strategies to grow businesses of all sizes. His strategies work in any business, regardless of their budget. His general session – Grow Any Business Like a Billion Dollar Brand- will be held on Monday April 29th, 2013 at 9:00 am. A follow-up breakout session - What Big Brands Know: The Business Blueprint – takes place the same day at 11:30 am.
These presentations are packed with information, strategies and case studies about companies that are doing it right. It is a fun, thought-provoking dialogue that generates real action by the participants. Among the things you will learn are: the one thing that matters to all business, five things to do before you start marketing, getting customers to choose you, game changers for growth and reinventing your business when things get bad.
O’Brion is a nationally recognized speaker, author and marketing expert who helps companies thrive. He has worked on several billion dollar brands, and has translated his experience into strategies for any business. The sessions will help you develop an action plan to make your business stronger now and over the long term, look at your business from a fresh perspective, reexamine how you are different from your competitors and understand why that matters to your customers.
O’Brion began his career in marketing at Procter & Gamble, working with brands such as Crisco, Tide, Mr. Clean and Spic & Span. Next, he managed Coors Light, and then became VP of Marketing for Quiznos. He was most recently VP of Marketing for Red Robin Gourmet Burgers.
You can use the same strategies as billion dollar brands to grow your business. The strategies big brands use are not complicated, and you can learn them by attending RMMC. These sessions are a perfect example of the Learn, Change, Grow theme on display at The 2013 Retail Merchandising and Marketing Conference (RMMC) to be held on April 27-30 in Scottsdale, Arizona. Visit the official conference website to get more information and to register.