Exciting news this week from NARMS International as it announced the return of the highly popular NARMS Webinar Series. The next installment will be on Thursday, January 26th at 1:00 P.M. CST. Frequent NARMS contributor Mark Hunter, otherwise known as The Sales Hunter, will lead Key Account Management: Maximizing the Opportunities. The NARMS Webinar Series is an important value added member benefit, so make sure you complete your membership renewal for 2012 so you do not miss out on future educational programming. The series is sponsored by associate member Natural Insight and powered through the technology of associate member ReadyTalk.
Managing key accounts can take a significant amount of time and resources, which is fine if the business is profitable and sustainable. During this hour long session, Hunter will share specific steps you can take now to keep problems from arising. More importantly, he will show you how to find ways to grow the business and do it profitably. All participants in the webinar will receive a copy of the same training materials he provides in his key account management seminar, which he has delivered to numerous CPG companies. There will also be an opportunity to ask questions and interact with Hunter during the session via the ReadyTalk chat function.
Hunter is well known within the NARMS community. His background includes 18 years with three major CPG companies and the past 13 years as a consultant and speaker on sales. His clients include numerous CPG companies, such as Wrigley, Unilever, Heineken, Cadbury, and more. To find out more, visit his website and blog at www.thesaleshunter.com. His book, High-Profit Selling: Win the Sale without Compromising on Price, releases next month. You can find it on Amazon.com.
Maintaining key accounts and actually growing the business is vital to all in the at-retail merchandising and marketing service business. The session is complimentary to NARMS members but is also made available to other interested persons at a non-member rate of $99.95. We encourage you to share this invitation with other co-workers and anyone else who might gain value from this information-sharing opportunity. You can register by clicking here.
As documented by Supermarket News, Kantar Retail has recently released the 15th Annual PowerRanking Report. The report annually lists the best manufacturer and retailers. An important aspect of this report is that these rankings represent how trading partners see each other. In doing so, trends of the most successful brands in retailing are identified. Kantar Retail uses the QR Code as a theme for the report, but quickly points out that Quick Response is more than just a scanned link to more information. It is a metaphorical link to successful alignment and integration between the very best trading partners.
As a clever marketing tie-in, the cover of the PowerRanking Executive Summary features a QR Code that when scanned by a smart phone or mobile device brings you to a narrative welcome video. The report itself is on sale once you arrive, although the Executive Summary is complimentary.
The Supermarket News story does a good job of summarizing and top lining the report for those who want a quick glance at the information. P&G, Kraft, General Mills, PepsiCo and Unilever rank near the top of the list among CPG manufacturers. Wal-Mart, Target, Kroger, Costco, Publix, Wegmens, H-E-B, CVS, Walgreens and Safeway make up the top ten among retailers.
We now see QR Codes all over the retail environment as well as other aspects of our daily living, and are likely to see more in the near future. It is predictable that their use will become a necessity. But the concept of Quick Response is perhaps more important than the technology behind it. It is evident in the Kantar Retail PowerRanking Report that responsiveness and collaboration among trading partners is vital to success at retail and is the common denominator connecting those at the top of the list.
Add one more trading partner to the mix. The members of NARMS are important in delivering on the promise of Quick Response. Professional at-retail merchandising and marketing companies can be the conduit in which responsiveness between retailers and suppliers is delivered.