We all know that the recession and a slow economic recovery have given rise to a strengthened effort on the part of private label merchandise and store brands. In the November issue of Times & Trends, SymphonyIRI revisits how the private label explosion is playing out, and how national brands are digging in and protecting their turf. There are strong at-retail merchandising and marketing implications on both sides of this battle for market share.
The overall finding is that the lines are solidifying. Both sides are finding areas to score some impressive gains, but it is not a winner take all contest. SymphonyIRI says that national brands and private labels must complement each other and put the needs of the consumer first. There is room for both to succeed in-store around the globe. Here are some key findings from Times & Trends:
-Although dollar share continues to grow, private label unit share of CPG products has slipped. Meanwhile, national brands are gaining volume share in 40 of the top 100 CPG categories.
-Consumers are continuing to see value in terms of cost and benefits of store brands. There is growing feeling of acceptance helped by innovation and improved quality.
-Private label continues to score big points in the grocery sector in terms of growing share. However, share has slipped within the important drug and c-store sectors over the last year.
-In spite of the impressive gains, even the most ardent private label buyer only spends one out of every four CPG dollars on store brands.
-Store brands receive below-average levels of merchandising support and there is evidence to suggest that the level of support has been declining during the past several years.
As is the case with every issue of Times & Trends, there is way more valuable information than can be represented in this column and you should visit SymphonyIRI and download your free copy today.
Keeping you up to speed on the trends shaping the retail marketplace is an important function and value of your trade association. That commitment will be on full display at The Retail Merchandising and Marketing Conference (RMMC) presented by NARMS. The event is scheduled for April 27-30 at the Scottsdale Plaza resort. Visit the conference website for more information and to register.
The Retail Merchandising & Marketing Conference (RMMC) is not the only NARMS event in the works. The 9th Annual IFBA Top to Top Executive Business Conference is a gathering of leaders among food brokers, manufacturers and suppliers to the food and CPG channels. The event is slated for May 15-17, 2012 at the Renaissance Chicago Hotel. Registration for the event, as well as sponsorship opportunities and meeting room reservations are available on-line now at the Top to Top Conference Center on www.narms.com.
Hosted by the IFBA division of NARMS International, this event provides a one-of-a-kind opportunity for self-scheduled B2B meetings between manufacturer/suppliers and broker members of IFBA/NARMS. The IFBA is a global trade association that gathers a broad array of retail service companies with manufacturer/suppliers and retailers.
This conference annually provides networking opportunities as brokers and manufacturers from all across North America fill their schedule with B2B meetings. It is also a chance to rub elbows with other brokers and manufacturers at evening social events and gain valuable market perspectives from industry leaders. The keynote address this year will be delivered by Roger Davidson, Chief Operating Officer, MaGi Foods LLC.
Supplier attendees will not want to miss out on the Manufacturer Share Group Session on Tuesday, May 15 from 11:30 a.m. - 3 p.m. We encourage that at least one representative from each registered manufacturing company attend this idea/issue-sharing conversation to be led by frequent IFBA/NARMS contributor Harold Lloyd.
The 2012 IFBA Top to Top Conference has three robust days planned. If you have not already registered, the only thing missing is you! Registration, hotel, sponsorship and meeting room information is available by clicking here at the Top to Top Conference Center or by visiting www.narms.com.
Two recent news items underline the need for exceptional execution at shelf level and the value of at-retail merchandising and marketing service providers who are on the front lines of retail every day. The industry will be getting together in one short month for The Retail Merchandising & Marketing Conference (RMMC). The event will be held on April 14-17, 2012 at Saddlebrook Resort, north of Tampa.
In mid-February, the chief merchandising officer of Wal-Mart told a group of suppliers that the retail giant could boost U.S. sales by $5 billion per year by keeping store shelves fully stocked. The company later said the amount was a rough estimate designed to motivate employees and suppliers, but the point was delivered loud and clear. Wal-Mart does currently work with a NARMS member to walk the aisles and monitor for out-of-stocks.
Another news item reported on an AisleBuyer study that said 75 percent of consumers would switch brands if offered real-time mobile promotions by a competitive product delivered to their smartphones while shopping in a store aisle. The promotion and the medium are more important to smartphone owners than brand loyalty. With these factors making a major difference, it is not hard to imagine what would happen if the consumer encountered an out-of-stock after getting the promotion. A major opportunity missed.
The issue with out-of-stocks is simple: if it is not on the shelf, it is not for sale. Even the largest retailer and the most savvy brand marketer are a prisoner to that simple truth. Luckily, the members of NARMS are experts at providing merchandising services in-store that can greatly reduce out-of-stocks, boost the bottom line and enhance brand loyalty and market share.
The members of NARMS are getting together at the RMMC to discuss these and many other important topics. A voice from every member of the association is crucial to the future of the association and the industry. If you have not already registered, the only thing missing is you! The agenda and conference registration, as well as sponsorship and exhibitor opportunities for the 2012 RMMC are available now at the Conference Center on www.narms.com. #RMMC561
A member of NARMS recently asked what might be the best question of the year, “Why should I attend The Retail Merchandising & Marketing Conference (RMMC) beyond the items that I see on the Agenda?” The RMMC will be held on April 14-17, 2012 at Saddlebrook Resort, north of Tampa. The answer is surprisingly simple. The reason to attend is YOU. As an owner of NARMS, the association needs you to engage or re-engage and be a part of the future.
It is important to remember that RMMC is a conference and not just a show. The two-way communication is what feeds and brings life to the association. Your voice, ideas, input, point-of-view, experiences and opinions are crucial to the vitality of the conference and the organization. We need at least one voice from each and every member small, medium or large so we clearly hear your needs as you hear from NARMS leadership.
No doubt the agenda is value-packed. We are planning a very robust discussion with a great cross section of panel members across various channels of retail trade. This is your chance to hear their needs and benefit from their experiences and various approaches. But the format only truly becomes powerful when the members of NARMS are in attendance and engaged in the conversation.
We have written a lot about the program and agenda for RMMC. If you have not already registered, the only thing missing is you! The agenda and conference registration, as well as sponsorship and exhibitor opportunities for the 2012 RMMC are available now at the Conference Center on www.narms.com. #RMMC530
In the last few columns we have been writing about the value-packed content on tap for The Retail Merchandising & Marketing Conference (RMMC) to be held on April 14-17, 2012. This learning, motivation and networking will be enhanced by the stunning atmosphere of Saddlebrook Resort, north of Tampa. The resort accommodations will allow you to relax, recharge and plan ahead on how to integrate the conference programming toward your company business goals.
Saddlebrook Resort, nestled in 480 acres of lush Florida countryside just 30 miles north of Tampa International Airport, offers a secluded retreat from the hectic pace of everyday life. The half-million gallon Superpool is the very heart of the resort with all facilities and amenities surrounding this beautiful centerpiece. The conference center, restaurants, golf and tennis shops, Spa and all guest accommodations border the Superpool making everything convenient and easily accessible. High-speed wireless internet capabilities are available in all guest accommodations as well as throughout the lounging areas around the Superpool.
Two 18-hole Arnold Palmer signature golf courses challenge golfers of all skill levels. The tennis complex features 45 courts and night play on the five lighted courts. The Spa at Saddlebrook offers a variety of body treatments facials and salon services. Saddlebrook Resorts Sports Village provides a wide variety of activities and fitness options for both individual guests and groups.
You will not want to miss four days in this beautiful setting. Click here to make your hotel reservations today. For questions regarding room or reservations call 813.907.4401 or 800.729.8383 ext. 4401. Shuttle service to and from Tampa International Airport is available with 24-hour advance reservation notice by calling 813-907-4455. Reservations are required for the service that operates from 6 a.m. – 11 p.m. daily.
Four days of learning, motivation and networking are just around the corner at The Retail Merchandising & Marketing Conference. The largest event for at-retail merchandising and marketing industry players across North America will be held on April 14-17 at Saddlebrook Resort north of Tampa. On big adjustment to the 2012 agenda will be the way that NARMS Learning Sessions will be presented. In the past these were categorized in terms of service division, but will now be broken out by functionality such as Business, Team Personnel and Technology. These three areas are top of mind for any at-retail merchandising and marketing service executive.
The Business track will begin at 9:00 AM on Monday, April 16th with, “Assessing Your Fiscal Health”, moderated by Phil Lamers of Retail Merchandising Services, Inc. and presented by Patrick Lang of FocusCFO. This session will be repeated later in the day. The second Business session takes place at 1:30 PM and will feature, “Navigating Explosive Sales Growth”, and will be presented by Ron Apel and a panel of experts.
Team Personnel will kick-off at 9:00 AM with, “New Policies in Government Mandates Affecting Your Business.” This session will be lead by frequent NARMS contributors Russell Hollrah of Hollrah LLC, Craig Sherman of Omega Solutions and Bob Plante, Jr. of Insurance First, Inc. Team Personnel #2 at 1:30 PM will focus on, “Exploring the Total Value of Tools that go with Your NARMS Membership.” This session will explain and explore the power of NARMS JobBank, NARMScertifyU and Expanded Listings. Facilitator Chris Dammann, Paulette Blaskey of the NARMS staff and Heather Johnson of bds mktg will lead this session.
Team Personnel #3 is at 1:30 PM and will feature Keynote Speaker Art Turock as he presents, “Can Coaching Help You Attain the Next Level.” The Technology track features an interesting topic that is a concern to everyone who operates a mobile workforce. Matt Howard of Zoomsafer will moderate, “Understanding & Managing Corporate Risk and Liability of Employee Use of Cell Phones While Driving”, at 9:00 AM.
Do not miss out on these interesting and enlightening session. The agenda and registration, as well as sponsorship and exhibitor opportunities for The Retail Merchandising & Marketing Conference are available now at the Conference Center on www.narms.com. #RMMC544 #RMMC550 #RMMC551 #RMMC554 #RMMC555 #RMMC557
We all know that change is inevitable. It is a fact of life that we all need to accept and adapt. In recent years, it is the speed of change that has provided the biggest challenge to the retailing industry. The latest issue of Competitive Edge from Willard Bishop takes us through the jumps by presenting the 12 top trends in 2012. These trends align nicely with the agenda items scheduled for The Retail Merchandising & Marketing Conference (RMMC) to be held on April 14-17, 2012 at Saddlebrook Resort, north of Tampa, FL.
The trends for 2012 are: 1. rising prices, 2. non-traditional channel growth, 3. smaller stores, 4. increased promotions, 5. EDLP, 6. second-tier private label, 7. using end-cap, 8. destination categories, 9. social media, 10. extreme couponing, 11. Personalization, 12. focus on male shoppers. You can read more about each by downloading the issue.
Almost all of the 12 trends identified by Competitive Edge contain an element that can only be addressed through excellent at-retail merchandising and marketing practices. In many cases, it makes sense to outsource these activities to the members of NARMS. The core competency of our members is executing these sales building initiatives in-store while freeing up brand marketers to focus on their core competency, taking care of the customer.
Every month, publications like Competitive Edge help us succeed by keeping us up-to-date and ahead of changes in the industry. The RMMC takes that spirit to the at-retail level by providing speakers, workshops and networking opportunities that keep your company on the leading edge of the industry.
You can download this issue of Competitive Edge by clicking here. The agenda and registration, as well as sponsorship and exhibitor opportunities for the 2012 RMMC are available now at the Conference Center on www.narms.com. #RMMC530
Hopefully you have all had a chance to visit the Conference Center on www.narms.com to view the value-packed agenda waiting for those who attend The Retail Merchandising & Marketing Conference. The largest event for at-retail merchandising and marketing industry players across North America will be held on April 14-17 at Saddlebrook Resort north of Tampa. Such a robust schedule of speakers, workshops and networking events would not be possible without the support of the many companies and individuals who annually support the industry by taking advantage of Conference Sponsorship Opportunities.
As you will see by visiting the Conference Center and clicking on the Sponsorship tab, the opportunities are as diverse as the members of NARMS themselves. There is something to fit every type and size of company need and budget.
There are Platinum, Gold and Silver Sponsorship packages that will feature your brand identity throughout the entirety of conference. For a more targeted approach you can sponsor General Sessions, Hospitality and Networking, Speakers, and RMMC Breakout Learning Sessions. The Charity Golf event also offers a number of chances to feature your brand. If you are thinking in terms of impressions, there are a number of items that will be given to conference attendees that will provide a lasting message. Finally, the Friends of NARMS designation is great way to participate in a budget friendly or individual fashion.
Whether you are attending conference or not, a sponsorship is a great way to have presence and demonstrate leadership at our showcase event. You can register for these various opportunities through the registration process, or contact Ken McKenzie for more information.
The agenda and registration, as well as sponsorship and exhibitor opportunities for The Retail Merchandising & Marketing Conference are available now at the Conference Center on www.narms.com. #RMMC561
Energy, enthusiasm and innovation will be waiting for the attendees of The Retail Merchandising & Marketing Conference. The event will be held on April 14-17, 2012 at Saddlebrook Resort, north of Tampa, FL. An always active and vital part of that atmosphere is provided by the companies who display their goods and services on the Trade Show Floor.
The trade show is where you can meet the industry suppliers and technology companies that can help make your business more successful. If you or somebody you know is interested in exhibiting, go to the Conference Center on www.narms.com and click the Exhibitors tab.
Booths are 10 x 10 and include pipe and drape, name sign, carpeting and electricity. Once registered, exhibitors will receive the exhibitor kit and are then responsible for ordering their own furniture and other booth accessories through the trade show supplier.
As always, exhibitors are encouraged to fully experience all that RMMC has to offer by attending the golf event, general sessions, breakout groups, receptions and meal functions along with all conference attendees. Whether an exhibitor chooses to set up their booth Saturday afternoon or just before the Sunday afternoon trade show opening, we encourage exhibitor participation in the new RMMC Open Reception & Networking Event on Saturday at 6 p.m. on Dempsey’s Patio with all NARMS elected and volunteer leaders, committee members, sponsors and all other attendees.
The agenda and registration, as well as sponsorship and exhibitor opportunities are available now at the Conference Center on www.narms.com. Click to find out how you can add to the electricity by participating in The Retail Merchandising & Marketing Conference.
#RMMC561 #RMMC532 #RMMC564 #RMMC568 #RMMC567 #RMMC566
One of the hallmarks of the annual NARMS spring conference, now called The Retail Merchandising & Marketing Conference, has been the presence of some outstanding motivational speakers that energize industry leaders with their life experiences. This year is no exception. On Monday, April 16th, Vince Lombardi Jr. will be on hand to present, “Motivation, Commitment, Mental Toughness”. The Retail Merchandising and Marketing Conference will be held on April 14-17 at Saddlebrook Resort north of Tampa. All the information you need for the largest event for at-retail merchandising and marketing industry players across North America can be found at the Conference Center.
Goals without commitment are nothing more than good ideas. In his address, Lombardi talks about the qualities, attributes and habits of a winner. How clear, vivid goals and dreams combined with commitment and mental toughness can take you from where you are to where you want to be. There are no lazy people, just people who do not know what they want to be or how to get it!
Lombardi Jr., son of legendary NFL coach Vince T. Lombardi, challenges audiences to growth, change and improved performance. Armed with a personal knowledge of his father’s leadership techniques and a powerful stage presence, Lombardi continues a legacy of leading others to better lives.
The name Lombardi is synonymous with motivation, commitment and mental toughness. The name NARMS is synonymous with exceptional execution, networking, learning and the highest level of business practices and standards. It is against that backdrop that we invite you to join your industry peers for four days of speakers, workshops, networking events and exhibitions that are sure to help you prepare for the business challenges ahead. The agenda and registration, as well as sponsorship and exhibitor opportunities for The Retail Merchandising & Marketing Conference are available now at the Conference Center on www.narms.com. #RMMC559