Not too long ago we told you about how NARMS Today was going digital. The proof arrived in email boxes shortly thereafter. The issue focuses on the question: where will NARMS new members come from? The answer is you. As usual this edition is jam packed with feature articles and columns from NARMS leadership, division leaders and topical experts. Today, we will focus on the content.
When you click on the link to view NARMS Today, you will be struck by the powerful functionality of the digital features. However, don’t let this distract you from the value packed content that make up its pages. NARMS Chair Don Kollar leads it off with, “Membership has its Privileges and Responsibilities.” NARMS President and CEO Dan Borschke then gives us a state of the association update in, “Sustainability is More Than a Green Condition.”
Event Marketing Division Chair Julie Nichols shares, “Important Lessons,” in the first of the divisional update columns. NARMS Vice President Ken McKenzie then encourages us in his Ken’s Keystrokes Column with, “Pursuing Your Field o Dreams.” Kelly Baker, Manufacturer’s Division Chair, strikes a musical cord with, “Do What You Do Well”. IFBA Division Chair Jim Hall then explains why, “Going Top to Top Gets Better and Better.”
Continuing the Divisional Chair columns, MSO leaders Steve Workman and Carlos Roca ask the question: “Why is Our Annual Spring Conference So Important?” PIC Division Chair Chuck Belding then encourages all of us to be flexible in, “Business as Usual…Not!” Associate Member Division Chair Charlie Fanning talks about his relatively new division in, “Get to Know Your Associates!”
And what NARMS today would be complete without some practical advice from the experts? William F. Kendy talks about, “The Importance of Building Rapport”, Jim Pancero continues his, “You Can Always Sell More” series, and Dave and Laura Butler offer, “The Mojo Chronicles, How to Stay Up in Down Times.”
Add the regular news, features and great photography and you get an issue that lives up to the high standards of the publication. Click here for your copy.
A sure sign of spring is the arrival of the first quarter edition of NARMS Today in mailboxes around the globe. In anticipation of your copy arriving soon, we will spend today giving you a sneak preview of the issue, which also serves as the Associate Member Directory issue. It is no surprise that an unmistakable theme emerges while perusing the stories. That theme is togetherness and the importance of maintaining and renewing relationships within the at-retail merchandising and marketing industry.
NARMS Chair Don Koller leads it off with, “The Way of the World,” in which he discusses the economy’s effect on our industry and how programming at the upcoming Spring Conference is designed to help business leaders through these tough times. NARMS Vice President and NARMS Today Editor Ken McKenzie shares his thoughts on, “Playing Together in the Sandbox,” where he uses the analogy to describe the NARMS community and makes particular note in the roles played by members and Associate Members. In, “It’s Not Every Man for Himself!,” NARMS President/CEO Dan Borschke reminds us of the importance of community and the absolute value of our membership.
It would not be an issue of NARMS Today without the contributions of our division chairs. In, “If your world feels like it’s falling apart…that’s when we need to stick together,” PIC Chair Chuck Belding shares some of his company’s pain, but also recommends a course of sticking together and helping each other solve the challenges of the marketplace. Event Marketing Chair Julie Nichols uses a variety of sources of practical advice on how to emerge from tough times on top in, “How to Weather the Storm.” MSO co-Chairs Steve Workman and Carlos Roca help us, “Turn Retail Gloom into Retail Boom,” by advising improvement in standards and best practices that only your NARMS membership can provide.
Speaking of boldly moving forward, Jim Hall, IFBA Chair, tells us of the exciting new IFBA Advertising and Branding campaign that will include a new E-AD strategy to maximize impressions on the web and a stand alone membership directory in the pages of Supermarket News. Hall also promotes the upcoming Top to Top conference. Manufacturers Division Chair Kelly Baker takes a few minutes to remind us that, “It’s never too late to do the right thing.”
These departments, along with feature articles on, “The Smart Survivors,” and another installment of Jim Pancero’s, “Your Can Always Sell More…Even When Negotiating With ‘Recession Buyers,” put the finishing touches on a value and information packed issue. So keep your eyes on your mailboxes. Just like spring, NARMS Today will be arriving soon
A sneak preview of the November 2008 issue of NARMS TODAY, which will arrive in your mailboxes shortly, reveals an industry magazine jam packed with articles, columns, briefs and photography that capture the entire essence of the trade association for the at-retail merchandising and marketing industry. There is no other source that summarizes all of the key activities and benefits of your membership in NARMS in one professionally produced and glossy format. Make sure you carve out some time to read and digest all the information. If time is an issue, the magazine format is perfect to throw in your briefcase to read at your leisure.
The feature articles in this edition underscore long and short term initiatives for the association. “What Will We Look Like In Five Years,” covers the formal strategic planning exercise, under the direction of Phil Lauria of Pelco Advisors, undertaken at the NARMS Board of Director Strategic Planning session held in July. The Board identified four key work areas for the next couple of years: Branding & Value Exchange, Membership Growth, New Revenue Streams and Business Approach Models and Certification/Accreditation. “Interest in the Spring Conference is at its Peak!,” is an eight-page section containing key information about the 2009 NARMS Annual Spring Conference and Exposition that will be held on April 4-7, 2009 at The Broadmoor, Colorado Springs, CO. The section outlines a full and diverse program with a blend of personal and business educational opportunities. It includes information on registration, hotel, travel, a great speaker line-up and much more. There is also a list of some exciting sponsorship opportunities that still exist for those wanting to become more involved in the successful hosting of this international retail industry conference.
This issue is also an opportunity to hear from NARMS leadership. NARMS Chair Don Koller leads it off with, “Community with a Capital C.” Dan Borschke, NARMS President and CEO gives us an update on the association in, “The Reason to Belong.” Ken McKenzie, NARMS Vice President and Editor of NARMS Today goes, “On the Road Again,” in Ken’s Keystrokes. There are also important messages from divisional chairs Jim Hall of the IFBA, Kelly Baker of the Manufacturers Division, Julie Nichols of the Event Marketing Division, Steve Workman and Carlos Roca of the MSO Division and Chuck Belding of the PIC Division.
NARMS TODAY is building a tradition of including insights from business experts, sales specialist and motivational writers and speakers. The November issue continues the trend with Jim Pancero and another excerpt in his, “You Can Always Sell More,” series. You will also want to check out frequent contributor Dennis Snow and, “Lessons from the Mouse,” a guide to applying Disney World’s secrets to the success of your organization, your career, and your life.
There is a lot more to tell you about, but we don’t want to give away everything. Suffice to say that this is one great issue that you will have to experience for yourself. And did we mention the photographs? Keep a watch on your mailboxes and enjoy the November Issue of NARMS TODAY.
The two words on everyone’s lips this week are, “Michael Phelps”. In case you’ve been off the planet for the past week, the out of this world swimmer has won eight gold medals at the Olympic Games in Beijing, China.
The tie-in of this current event with NARMS is, of course, the flood of promotional opportunities for products at retail that this young man is about to encounter. One source has said that Phelps could be the first one-billion dollar man due to his notoriety and popularity world-wide. The good news is that his face will be on everything from Wheaties to bobble-head dolls. The bad news is that Phelps, and the brand marketers who employ him, will have a very short window, a month and a half to three months tops, before our increasingly short attention span begins to forget about Beijing Olympic glory.
We are just getting back from a few Trade shows the first half of the year. Everything is Green! Green packaging, Green cleaning supplies, Green recycling, Green paper, Green shopping bags, Green toys, Green light bulbs, Green cars (Hybrids), Green M&M’s, Green Beer…………
If you are in Retail, you had better have your Green products, and your Green designated categories, or you are missing the whole Sustainability Surge.