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Connection Session Brings it all Home

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The Retail Merchandising and Marketing Conference (RMMC) concluded earlier this week with a Manufacturer/Retailer Connection Session that managed to bring all the over-arching themes and key learnings of the four-day conference into remarkable clarity. The forum used a panel format and was moderated by Art Turock. Turock also served as a keynote speaker on day three of the event.

The five member panel consisted of two retailers and three manufacturers and presented a variety of product, channel and market share viewpoints. Among the panel was Aaron Sims, Director of Sales for Ghirardelli Chocolate Company; Erin Meagher, Founder of Kelapo Coconut; Joe Brumfield, Planning and Merchandising Specialist for AMPM; Chris Herb, Director of National Merchandising for LEGO Systems, Inc. and Ed Sanchez, Sr. Director, In-Store Environment – Merchandising for The Home Depot.

Turock built off his keynote address and started a lively discussion of what represented competent service versus what stands out as truly elite performance. Many of the panel answers revolved around the issues of training, high standards, professionalism and quality. The tone seemed to highlight a need for accreditation and the conference-wide emphasis on the value of NARMScertifyU. Engaged field reps, member companies and their customers can benefit from augmented field training and adoption of industry wide standards through the use of the official on-line training center of the Association.

Prior to conference, a call was made for members to actively engage, be challenged, and sit face to face with peers as we build and re-organize NARMS. The Connection Session served as a launching point for this renewal as audience members actively participated in a lively discussion and panel members graciously sought their input. Keynote addresses by Daniel Shapiro on building effective teams and the art of negotiation, and Vince Lombardi, Jr. on motivation, toughness and commitment provided an essential element and the basis for the discussion.

Members departed the conference by bringing home a valuable four-day experience that provided unique thought leadership and ideas for their individual organizations and a renewed sense of purpose and value for the trade association. The 2013 Retail Merchandising and Marketing Conference presented by NARMS will be held in Scottsdale, Arizona next April. More details will become available in the weeks and months ahead. #RMMC533 #RMMC560 #RMMC559 #RMMC533

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On the Road to RMMC

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This column finds many of you about to embark on your trip to Tampa for The Retail Merchandising and Marketing Conference (RMMC) starting this weekend at Saddlebrook Resort. By now you have seen the agenda, know about the keynote speakers and the sessions you want to attend. As an additional incentive to attend, Capital Partners is offering a chance to win a four day cruise to anywhere in the world for our members. There will be more information on how you can participate in the raffle at the registration desk. At the risk of being repetitive, here are a few things we would like to ask attendees of RMMC and all NARMS members to consider.

-To actively engage, be challenged, and sit face to face with your peers as we build and re-organize NARMS.

-To help forge a path to the future.

-To create the kind of dialogue that brings life to an organization.

-Plan together strategies for what NARMS will look like in 3-5yrs.

In short, your association and the RMMC need you. This is a dynamic conference that begs for participation, with substantial opportunity for give and take on subjects that have immediate relevancy to your business. Your voice, ideas, input, point-of-view, experiences and opinions are crucial to the vitality of the conference and the Association. NARMS needs at least one voice in attendance from every member company, no matter the size, if we are to clearly understand your perspective and hear your needs.

We have said it before, but it is worth repeating. If you have registered, come with the notion to engage and interact like never before. If you have not already registered, the only thing missing is you! The agenda and conference registration, as well as sponsorship and exhibitor opportunities for the 2012 RMMC are available now at the Conference Center on www.narms.com. We look forward to seeing you at Saddlebrook! #RMMC560 #RMMC561

C-Store Study Seeks Understanding

April 10, 2012 by Newsfeed Editor  
Filed under RMMC2012, Top Shelf

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More shopper research derived insight was shared when NACS and the Coca-Cola Retailing Research Council (CCRRC) released, Growth, Using Shopper Research to Grow C-Store Sales.” In this study, the trade groups attempt to understand what shoppers say will get them to spend more at convenience store outlets. You can hear what key trading partners are saying by attending The Retail Merchandising and Marketing Conference (RMMC), held April 14 – 17, 2012 at Saddlebrook Resort near Tampa.

The NACS/CCRC report is broken down into four parts. Part One defines shopper research. Shopper research focuses on understanding the shopping occasion. The report explains that this differs from consumer research which seeks to understand how consumers use the product.

Part Two uses in-depth shopper research to define the hierarchy of shopper needs. The main point is that retailers and manufacturers need to deliver on basic shopper needs such as safety, cleanliness, and hospitality before going after higher-level needs of simplicity and ease or time enrichment.

Part Three lays out insights that become translated into five growth platforms. These platforms are different occasions in the shopper life that may change for each visit to the store. These occasions balance a need to be in control versus a desire for diversions from the daily grind.

Part Four of the report reviews two key insights: How convenience retail owners and operators can better understand how shopping occasions drive store choices, and the value of focusing on the shopper perspective as a tool for planning growth strategies.

This review only scratches the surface of the information available in this report. You can download your copy by clicking here. However, there is a more simple and basic principle on display here. Understanding your customer and their customer opens up possibilities and opportunities for all trading partners. As providers of at-retail merchandising and marketing services, we should never turn down a chance to get smarter.

One such chance to get smart is reading and downloading this report from NACS/CCRC. Another is to attend The Retail Merchandising and Marketing Conference (RMMC). The four days of networking, learning and motivation are almost upon us so if you have not registered or made your travel plans, do so today. The agenda and conference registration, as well as sponsorship and exhibitor opportunities for the 2012 RMMC are available now at the Conference Center on www.narms.com. #RMMC561 #RMMC560

The Shopper Experience Impact on Loyalty

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What if you could say to your manufacturers and retailer clients that your services help to enhance the customer experience? Would that be the ultimate selling point? According to a new report by the Temkin Group, as reported on by Drug Store News, the customer experience is highly connected to loyalty for stores and brands around the globe. Another source for key trading partner viewpoints is the Manufacturer/Retailer Connection Session slated to take place at The Retail Merchandising and Marketing Conference (RMMC) that will be held April 14 – 17, 2012 at Saddlebrook Resort near Tampa.

“The ROI of Customer Experience” study covered 18 industries and found that the retail industry stands to gain the most from making improvements to the customer experience. The study showed that even a modest improvement can generate 15 to 30 percent gains over a three year period. These gains are found in the willingness of consumers to buy more products, the reluctance of consumers to try another store or brand and the improved chances of consumers to recommend them to friends and colleagues.

The members of NARMS are all about improving the customer experience. The ability of consumers to find their favorite brands in-stock, with promotional material like permanent or pop-up displays and signage in optimal locations increases the chances that brands will retain and enhance loyalty and market share. Well executed demos and product samplings not only get the consumer to seek trial of a new product, but also deliver a strong brand stamp to the complete shopping experience. Boots on the ground are vital to provide decision makers with shelf-level data, delivered by advanced reporting systems, so they can constantly make quick observations and adjustments at store level.

A copy of the Temkin Group report is available for a fee by clicking here. You can also gain key trading partner insight by attending The Retail Merchandising and Marketing Conference (RMMC) and the Manufacturer/Retailer Connection Session. The agenda and conference registration, as well as sponsorship and exhibitor opportunities for the 2012 RMMC are available now at the Conference Center on www.narms.com. #RMMC560

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A Forward Focused Spring Conference

March 13, 2012 by Newsfeed Editor  
Filed under RMMC2012, Top Shelf

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We know. You are tired of reading about the upcoming Retail Merchandising and Marketing Conference (RMMC) that will be held April 14 – 17, 2012 at Saddlebrook Resort near Tampa. You are tired of being nudged to attend. You are thinking, “Why should I go? What are they going to do this year that is any different from the last few years? They do not need me.” In reality, nothing could be further from the truth. Your Association needs YOU!

-To actively engage, be challenged, and sit face to face with your peers as we build and re-organize NARMS.

-To help forge a path to the future.

-To create the kind of dialogue that brings life to an organization.

-Plan together strategies for what NARMS will look like in 3-5yrs.

The RMMC is no dog-and-pony show where new offerings are trotted out while attendees are content to look and listen. This is a dynamic conference that begs for participation, with substantial opportunity for give and take on subjects that have immediate relevancy to your business.

And it is not just about the opportunity to explore ideas and network with your peers at the RMMC. Your voice, ideas, input, point-of-view, experiences and opinions are crucial to the vitality of the conference and The Association. NARMS needs at least one voice in attendance from every member company, no matter the size, if we are to clearly understand your perspective and hear your needs.

The RMMC agenda is value packed. We are planning a robust discussion with a great cross section of panel members across various channels of retail trade. This is your chance to hear their needs and benefit from their experiences. But the format only becomes powerful when the members of NARMS are in attendance and engaged in the conversation.

If you have not already registered, the only thing missing is you! The agenda and conference registration, as well as sponsorship and exhibitor opportunities for the 2012 RMMC are available now at the Conference Center on www.narms.com. #RMMC560 #RMMC561

Share in Some Face Time

March 6, 2012 by Newsfeed Editor  
Filed under RMMC2012, Top Shelf

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It has been said that the more connected we are on-line, the less we really, truly interact with one another. Networking with business associates has taken on a whole new meaning with the advent and wide acceptance of LinkedIn, Facebook and Twitter. These are important tools, but you can make a case that it makes opportunities for real face-to-face time even more valuable. The Retail Merchandising and Marketing Conference has always put a premium on networking and has even added some additional events to facilitate this important trade association function.

The four days of networking, learning and motivation are coming up fast so if you have not registered or made your travel plans, do so today. The largest event for at-retail merchandising and marketing industry players across North America will be held on April 14-17 at Saddlebrook Resort north of Tampa.

Integrated with the value-packed agenda are chances to interact with industry peers and service providers who may have the solution you need. If you are getting in on Saturday, there is an early Bonus Networking Session at 3:30 p.m. and a Grand Opening Reception and Buffet open to all attendees at 6:00 p.m. These are both new events for the conference.

On Sunday, the trade show opens at 1:30 and provides a great opportunity to interact with companies who provide goods and services designed for the at-retail merchandising and marketing industry. Later in the day there is an Opening Night Reception in the Trade Show area, a Group Dinner on the Commons and a Hospitality event sponsored by Natural Insight.

Monday starts bright and early with a Continental Breakfast on the Trade Show floor, a mid morning Networking break, Lunch on the Commons and a mid afternoon Networking break. The day is capped off by an exciting Dine-Around Outing which will allow attendees to get off-campus and experience dining options in and around Tampa.

On the final day, there is a Continental Breakfast on the Trade Show floor and the floor will remain open until 11:30. And do not forget the very popular Manufacturer/Retailer Connection Session which starts at 9:45.

So whether you are forming a new business relationship, reflecting on a workshop or simply catching up, remember to take advantage of the opportunities for quality face time at the RMMC. The agenda and registration, as well as sponsorship and exhibitor opportunities are available now at the Conference Center on www.narms.com.

#RMMC528 #RMMC532 #RMMC564 #RMMC565 #RMMC571 #RMMC553 #RMMC560

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Conference Keynote: Competent is NOT an Option

February 9, 2012 by Newsfeed Editor  
Filed under Friday Focus, What's in store

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It seems that every item in the trade press points to retailers and manufacturers making great efforts to use shopper marketing to enhance the shopping experience at-retail. In order to thrive in the post-recession retail reality, chains have to continually cater to heightened expectations. Good enough is simply not good enough. On Monday, April 16th at The Retail Merchandising & Marketing Conference, keynote speaker Art Turock will take that notion to the next level. The agenda and registration, as well as sponsorship and exhibitor opportunities are available now at the Conference Center on www.narms.com.

In, “Competent is NOT an Option,” Turock tells us that most businesses seem to be managed brilliantly for producing competent contributors, but managed miserably for developing consummate professionals. Stars are not born; rather they are made by engaging in years of deliberate practice. This finding summarizes decades of elite performance research with athletes, performing artists, salespeople, and other professionals. Unfortunately, most businesses have adopted unquestioned performance management practices that reliably produce competent performance, but derail deliberate practice and any possibility of developing consummate professionals. During this session, Turock will answer the pivotal questions for anyone aspiring to great performance: What are the elements of deliberate practice? How can the conditions that foster it be present in my organization?

Turock will also be leading several other sessions during the conference including a Manufacturers Share Group Luncheon; a leaning session entitled, “Can Coaching Help You Attain the Next Level,” and the always popular Manufacturer/Retailer Connection Session.

Turock is an elite performance provocateur who helps businesses translate elite performance research into practices for developing superior talent as a competitive advantage. His presentations, coaching, and consulting efforts disturb his clients sense of what constitutes competent performance and triggers their conceiving and aligning with new standards for elite performance. His ideas have appeared in Success, USA Today, Fortune, Association Management, Bloomberg News, and CNN.

To find out more about The Retail Merchandising & Marketing Conference, click here. The event will be held on April 14-17, 2012 at Saddlebrook Resort, north of Tampa, FL. #RMMC542 #RMMC541 #RMMC557 #RMMC560

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