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World Alliance Hosts Retail Conference - Keynotes Top National Business Leaders

March 6, 2013 by WorldAlliance Editor  
Filed under News Releases

Home Depot, Nintendo, Lego, Ghirardelli to Join Attendees Representing Retail Service
in 13 Countries
Conference Avatar

Denver, CO – National retail leaders and the major brands of Home Depot, Nintendo, Lego, and Ghirardelli are registered for the 2013 Retail Merchandising & Marketing Conference to be held on April 27-30 in Scottsdale, Arizona. Representatives from member companies providing service in 13 countries, as far away as Russia, will attend the international conference, to be hosted by the newly-rebranded World Alliance for Retail Excellence & Standards, formerly NARMS International. Headlining the keynote speakers are nationally-renowned Robin Lewis, of the Robin Report; Lily Lev-Glick of Shopper Sense; Gerry O’Brion, to address the topic of “What Big Brands Know,” and Matt Herlevic, of Sam’s Club. These cutting-edge dynamic speakers will augment the educational and informative breakout sessions, a trade show with the latest technology and services, and manufacturer and retailer forums and panel discussions.

In addition, World Alliance is partnering with the impressive, globally-involved Enactus to sponsor a golf tournament on one of the finest courses in Scottsdale, with all profits going to benefit the non-profit organization’s mission of bringing together student, academic and business leaders to use the power of entrepreneurial action to transform lives and shape a better, more sustainable world. Enactus is recognizable across the world, with its business partners counted among the Fortune 500 companies, culminating in much-needed community empowerment projects, which enable progress and nurture tomorrow’s leaders in an ever-more complicated and challenging world.

The theme for the upcoming conference is “Learn. Change. Grow.” A six-person informative panel will provide guidance and insights on topics ranging from creating an ecosystem that expands connections to customers to the development of customer-centric products to executing contact strategy and using creativity to craft powerful brand reputations will be part of the panel discussion. Featured panelists include Sean Cook, CEO of ShopVisible; Eric Holtzclaw, CEO and Founder of Laddering Works; Jennifer Kwiatkowski, Director of Circulation and Analytics for Plow and Hearth; Dave McMullen, Partner/Strategic Planner for redpepper; Florian Vollmer, Senior VP of Design and Principal at InReality; and, Lisa Calhoun, CEO of Write2Market.

Association Welcomes New Board Members

May 15, 2012 by Newsfeed Editor  
Filed under RMMC2012, Top Shelf

One more piece of Association business to tell you about today that comes out of the 2012 Retail Merchandising and Marketing Conference (RMMC). At its annual business meeting, NARMS announced four new directors to the board and thanked departing members for their years of service. This new slate of directors will join the existing board in shaping a new direction for NARMS and providing leadership during a transition that will see a new headquarters staff and a change of location to Broomfield, Colorado.

The gathering recognized the outstanding contributions of departing Board Chair Mary Jo Bastuba of Nintendo, departing Vice Chair Ethan Charas of Stratmar Retail Services and Phil Karl of Performance Sales & Marketing Associates. The current Executive Committee of the Board of Directors will feature new Chair Steve Donzelli of Chuck Latham Associates, new Vice Chair Ed Martin of The Beam Team, new Secretary Jim Hall of Riteway Sales & Marketing and new Treasurer Gregg Morrison of TouchPoint 360.

New members elected to their first term on the board include John Gillis of Action Retail Services, Stefan Midford of Natural Insight and Julie Nichols of Nichols and Associates. Jerry O’Brien, of the University of Wisconsin Kohl’s Department Store Center for Retailing Excellence was elected to his second term.

Jim Fulk of RMSe will fill the vacant seat of Kelly Hampton, who recently resigned from the board. He received the next highest amount of votes and fills the opening based on provisions in NARMS By-Laws. Fulk will fill the last year of the term and will have the opportunity to be elected for a second term. Meeting attendees also took some time to thank Hampton for her service and leadership.

The NARMS Board of Directors will next meet in Broomfield on June 19-20. In the meantime, please contact them or the NARMS staff with any concerns, questions or ideas that you may have for the very exciting weeks, months and years ahead. The next election will take place via ballot just prior to the 2013 RMMC and the results will be announced at the annual business meeting in Scottsdale, Arizona on April 27-20, 2013.


HP’s Woodbury Joins Connection Forum

March 22, 2010 by Newsfeed Editor  
Filed under News Finds

Loren Woodbury of HP is the latest participant in the NARMS Manufacturer-Retailer Connection Forum scheduled for Monday, April 19th at NARMS Spring Conference. Others include: Kelly Hampton of 20th Century Fox Entertainment; Joe Wood of Roundy’s Supermarkets; Mary Jo Bastuba of Nintendo and Kelly Baker of Tetter’s Floral.

Connection Session to Include Spieckerman

February 12, 2010 by Newsfeed Editor  
Filed under Friday Focus

carol-headshotThe NARMS Manufacturer-Retailer Connection Forum is taking shape with the recent announcement that Carol Spieckerman of newmarketbuilders will participate. The Connection Forum will happen on Monday, April 19th as part of the NARMS Spring Conference scheduled for April 17-20th at the Saddle Brook Resort in Wesley Chapel, FL. Spieckerman will start the event at 9:00 AM with - Are you Ready for the “Reset? Three Revelations that Will Rock Your Retail Reality – and then will stay on to facilitate the Connection sessions which will run from 10:00 AM until 12:30 PM.

Spieckerman is president of newmarketbuilders and serves as a strategic out-of-enterprise resource to the retail industry for product, brand and marketing campaign launches, and retail best practices. She possesses a unique understanding of macro retail trends and how marketers can translate them into relevant and actionable strategies that resonate with retailers. Spieckerman is a speaker, author and regular contributor to the Wall Street Journal, Fortune, Women’s Wear Daily, DSN Retailing Today, Home Channel News, and other national and international media outlets.

The addition of Spieckerman only strengthens what promises to be an exciting and enlightening day. The blue ribbon group of presenters that will participate in the 30 minute Q&A sessions include Kelly Hampton of 20th Century Fox Entertainment, Joe Wood of Roundy’s Supermarkets and Mary Jo Bastuba of Nintendo. Todd Jones, President of Publix will close out the connection theme for the day with an hour long presentation at 4:00 PM.

If you have not already done so, visit the conference center at for more information and to register. The agenda includes not only the Monday Manufacturer and Retailer Connection session, but a whole slate of business building education and networking activities sure to make this a memorable NARMS Spring Conference. 372NARMS2010

RORI Taking Shape

February 3, 2010 by Editor  
Filed under Top Shelf

roriLast April in Colorado Springs, we introduced the RORI project. RORI stands for Return on Retail Investment. The announcement had the gathering buzzing with excitement and anticipation. Today, we take a quick look at the status of the project and what we can expect to see and hear at the upcoming NARMS Spring Conference at the Saddlebrook Resort in Tampa. On Monday, April 19, a General Session featuring Bart Flaherty of GroupM, Phil Lauria of Pelco Advisors, Jerry O’Brien of the Kohl Center for Retail Excellence at the University of Wisconsin - Madison, and Mary Jo Bastuba of Nintendo will bring us up to speed on this industry changing movement.

RORI is a consortium of companies who are coming together to use data and analysis to develop a fact based understanding about how in-store activities drive return on investment. The movement has already created a common language between retailers, manufacturers and suppliers. It requires agreement from manufacturers and/or retailers to analyze actual retail programs being executed in-market. These real examples and case studies will be used to develop white papers, presentations and databases that contribute to true understanding. This knowledge will be used in PR initiatives and by NARMS members to chart a new strategic direction for their companies. And will provide the knowledge assets to sell in their programs at higher success rates.

RORI is not a static 200 page power point presentation. It is data in a live dashboard that can be queried by any NARMS member to build custom presentations, selling templates, reports and analysis on how specific retail program deliver lift and ROI.

Sponsorship of RORI will give NARMS high visibility when case studies and results become available. It will position NARMS as the thought leader in retail. It is also designed to further expand membership to include manufacturers and suppliers not currently involved in the industry, invigorating the Association with new ideas and fresh perspectives.

To date, the study has been designed and launched, gained an objective educational engagement through the University of Wisconsin, and achieved its first four foundational members. In addition to Spring Conference, RORI will be participating in GlobalShop in March and The ARF Conference in June.

There is still plenty of room for NARMS members to get involved. Foundational membership will remain open through March. Any clients can be invited to join and Bart Flaherty will be happy to help pitch RORI. He can be contacted at:

Spring Conference to Feature Publix President

January 29, 2010 by Newsfeed Editor  
Filed under Friday Focus

toddjonesA decidedly pointed theme, connecting our members with retailers and manufacturers, has developed as we get closer to the 15th NARMS Spring Conference & Exposition at Saddlebrook Resort in Wesley Chapel, FL on April 17-20, 2010. Clear evidence of that commitment is the recent announcement that we will hold -A Conversation with Todd Jones, President of Publix- at 4:00 PM on Monday, April 19. The address from Jones will cap the 2010 Manufacturer/Retailer Connection Session. Monday at Conference will be a one-stop shopping opportunity to meet manufacturers and retailers.

The Connection Session is a new forum where individual manufacturers and retailers will share news of their new initiatives, new systems and business philosophies with NARMS membership. Others who are currently scheduled to appear at the event include Joe Wood of Roundy’s Supermarkets, Kelly Hampton of 20th Century Fox Entertainment and Mary Jo Bastuba of Nintendo. To add to the excitement, Monday will also feature RORI: Return on Retail Investment in the General Session at 2:00.

The opportunity to hear from Randall “Todd” Jones is chance to glean from his remarkable record of retail excellence. His storybook 30-year ascent to Publix company president began as a part-time front service associate while in high school. Along the way, he progressed through the ranks of retail management, including ten years as a store manager before escalating into operational leadership at various points in the Jacksonville division. In 2005, Jones was promoted to senior vice president of product business development; then moved into the role of company president in 2008 where retains the responsibility for the retail operations and supply chain functions for the supermarket chain. Publix, one of America’s top 100 companies to work for and most admired companies, operates over 1,000 stores in Florida, Georgia, South Carolina, Alabama and Tennessee.

The chance to hear from this expert panel is reason enough to head down to Florida in April. But if that isn’t enough to convince you, visit our conference center on to see all of the educational and networking workshops, classes and meetings on the agenda. The 15th NARMS Spring Conference & Exposition is truly a showcase event.

NARMS Annual Meeting Brings Board Action

April 10, 2009 by Newsfeed Editor  
Filed under Friday Focus

Several exciting developments came out of the NARMS Spring Conference held this week in Colorado Springs . Among them were changes to the Board of Directors roster, the announcement of a major new study called Return on Retail Investment (RORI), and the unveiling of a new program for field personnel called NARMScertifyU. You will be reading and hearing more about these new initiatives in the days and weeks to come. Today we will focus on the changes to the Board.

One of the major items on the agenda for the NARMS International annual business meeting each year is the election of members to the Board of Directors. This year, the gathered membership took several actions. Newly elected to the NARMS Board of Directors for two-year terms are Rick Hall of The Beam Team and Don Unser of Hewlett-Packard Company. Re-elected to continue in a second, two-year board service are Ed Martin of Ready Set Companies and Lance Andersen of CROSSMARK Sales & Marketing.

The gathered membership also selected the officers for the coming year. The Chair for the group will be Don Koller of Lawrence Merchandising Services. Mary Jo Bastuba of Nintendo of America was named Vice Chair. The Secretary of the group will be Ed Martin of Ready Set Companies and Ethan Charas of Stratmar Retail Services will act as Treasurer.

Two retiring members of the Board were also recognized for their outstanding service to the association and the industry. The gathered membership had a chance to thank Tory Edge of Beacon Merchandising Group and Jim Fulk of Retail Marketing Services East for their years of service and leadership.

Our association has been blessed with great leadership over the years. No doubt, the new Board of Directors will continue this tradition. As always, NARMS encourages its members to get involved in Association matters by volunteering to become a part of a divisional committee and perhaps one day serving on the Board. You can find more information on the Board of Directors and the Divisional Committees by visiting

Exhibitors Get Their Shining Moment

March 18, 2009 by Editor  
Filed under Top Shelf

With the NCAA Basketball Tournament brackets being released this week, it seems appropriate to trumpet another fun and exciting contest that will be decided in April. With less than 3 weeks to go before the 14th Annual NARMS Spring Conference, it is important to note a new twist on an old means to support those trade show exhibitors who support NARMS. New this year, each attendee will have the opportunity to vote for the company they believe is the best in show - the exhibitor at the NARMS Trade Show that is “heads above” all the others in their salesmanship and showmanship prowess.

Just like the basketball tournament brackets that you are all busy filling out this week, all attendees will receive a Best of Show ballot in their registration packet that will need to be filled out and turned in by 4:00 PM on Monday, April 6. And you can win just by playing because those who vote are also eligible for prizes! The prizes will be awarded at the Exhibitor Reception on Monday Afternoon from 4:00 - 5:30 to those who voted and include: a Nintendo Wii, a HP laptop computer, a 20th Century Fox Video Package, a Wisconsin Gift Basket and much more.

You don’t have to wait to start doing your homework. The exhibitors can be visited right now on the NARMS Virtual Trade Show, open at This 24/7 vehicle affords all comers to many of those exhibitors participating at the Spring Conference Trade Show. You can make contacts, receive information on products and services and make an appointment to talk with a real person prior to Colorado Springs or actually during your stay at The Broadmoor. It’s easy, it’s fun and it’s new.

While we are on the subject, rooms are still available at The Broadmoor for the NARMS Spring Conference - so please support your trade association and make your reservations today through the conference folder at the NARMS website.

The NARMS Spring Conference is our version of the “Big Dance.” We encourage all attendees to visit our exhibitors and have some fun with the contest. If you have not already registered for conference, you still have a short amount of time to participate in THE one show of the year that can assist you with your bottom-line.

Proxy Statement in Email Boxes Now

February 20, 2009 by Newsfeed Editor  
Filed under Friday Focus

An integral part of the NARMS Spring Conference is the Annual Meeting of the membership on Tuesday, April 7. At this meeting, a nominating committee will recommend a slate of qualified individuals to fill the 4 positions on the NARMS Board of Directors as of April 7, 2009. The Board positions are for a 2 year term: April, 2009 to April, 2011. Since not everyone can attend the meeting in person, all members were emailed a Proxy Statement to facilitate the election. If you are not going to attend conference, you can access the Proxy statement here, fill it out, and fax or mail it to NARMS HQ by March 15th.

The address at NARMS International HQ is 2417 Post Road , Suite A Stevens Point, WI 54481 and the fax number is 715-342-1943. Chuck Latham (Chuck Latham Associates) as Immediate Past Chair of the NARMS Board of Directors served as Chair of the Nominating Committee which was comprised of the following NARMS members: Audrey Fry (The Fry Group), Charlie Fanning (Synergy Systems), Tory Edge (Beacon Merchandising), and Jim Hall (Riteway Sales & Marketing). NARMS By-Laws also stipulate that in addition to the “Slate” put forth by the Nominating Committee, any qualified member may submit a candidate who meets the qualifications of holding a Director’s position within the Association. These additional nominations must be received by the Association no less than 15 days prior to the Annual Meeting which would be March 23, 2009.

The four candidates being nominated are: Ed Martin of Ready Set Companies for an additional two year term, Lance Andersen of Crossmark Sales & Marketing for an additional 2 year term, Rick Hall of The Beam Team for a new two year term, and Don Unser of Hewlett-Packard Company for a new two year term.

There are also four candidates being nominated for service on the NARMS Executive Committee: Don Koller of Lawrence Merchandising Services as Chair, Mary Jo Bastuba of Nintendo of America as Vice Chair, Ethan Charas of Stratmar Retail Services as Treasurer, and Ed Martin of Ready Set Companies as Secretary.

As members of THE trade association for at-retail merchandising and marketing services, it is important that you exercise your right to vote for the leaders that represent your interests. Voting is the first and most basic way to get involved in the association. Even if you are not going to be able to make it to Conference, let your voice be heard by downloading the proxy statement and making your choice. Remember, the form must be received at NARMS International HQ by March 15.


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