Coupons on the Comeback

The Promotion Marketing Association Coupon Council reminds us that September is National Coupon Month. In support of this time tested sales promotion device, the council has released some pretty compelling statistics. They tell us that, “Eighty-nine percent of the overall population report that they use coupons when shopping for grocery, household and healthcare items at supermarkets.” They add that, “Ninety-seven percent of primary shoppers report that they use coupons at supermarkets.” During tough economic times, manufacturers turn to using coupons, both print and online, to get shoppers back to the store to buy their favorite brand or try a new item. According to Prospectiv’s 2008 Consumer Coupon Poll, 72 percent surveyed say they are using more coupons to make their money go further than they did six months ago. The PMA added that a typical consumer saves 7% on their grocery bill. For NARMS members the increase in coupons, mail-in offers and other sales promotion offers another opportunity to be of service to our clients. Read more