Hopefully you have all had a chance to visit the Conference Center on www.narms.com to view the value-packed agenda waiting for those who attend The Retail Merchandising & Marketing Conference. The largest event for at-retail merchandising and marketing industry players across North America will be held on April 14-17 at Saddlebrook Resort north of Tampa. Such a robust schedule of speakers, workshops and networking events would not be possible without the support of the many companies and individuals who annually support the industry by taking advantage of Conference Sponsorship Opportunities.
As you will see by visiting the Conference Center and clicking on the Sponsorship tab, the opportunities are as diverse as the members of NARMS themselves. There is something to fit every type and size of company need and budget.
There are Platinum, Gold and Silver Sponsorship packages that will feature your brand identity throughout the entirety of conference. For a more targeted approach you can sponsor General Sessions, Hospitality and Networking, Speakers, and RMMC Breakout Learning Sessions. The Charity Golf event also offers a number of chances to feature your brand. If you are thinking in terms of impressions, there are a number of items that will be given to conference attendees that will provide a lasting message. Finally, the Friends of NARMS designation is great way to participate in a budget friendly or individual fashion.
Whether you are attending conference or not, a sponsorship is a great way to have presence and demonstrate leadership at our showcase event. You can register for these various opportunities through the registration process, or contact Ken McKenzie for more information.
The agenda and registration, as well as sponsorship and exhibitor opportunities for The Retail Merchandising & Marketing Conference are available now at the Conference Center on www.narms.com. #RMMC561
Meetings at the 16th Annual NARMS Meeting, Conference and Exhibition, held last week, resulted in significant action by the NARMS Board of Directors to ensure the future prosperity of our Association. Leaders from the at-retail merchandising and marketing service industry engaged in a candid conversation in several forums. The first was the annual Board of Directors meeting, the second was a joint session of the Board and members of each Divisional Committee, and the third was a town hall question and answer session as part of the NARMS Annual Business Meeting. Here are the action items brought forward:
A committee will be formed to provide recommendations on the location and format for future Spring Conferences. The recommendations for locations will be in effect after 2012, as the Board had earlier decided to stick with the prior commitment to Saddlebrook in Tampa, Florida. The board is actively seeking volunteers to serve on this committee along with Jim Fulk, Judy Einbinder, and Marc Shapiro. Contact Ken McKenzie at NARMS headquarters if you would be interested in serving in this capacity.
The Board is proud to announce the following Division Chairpersons: Ken Kress and John Gillis will co-chair the MSO Committee, Lucas Pierce will chair the Event Marketing Committee, Gregg Morrison will chair the PIC Committee, Jim Hall will chair the IFBA Committee until a replacement can be determined, Kelly Baker will chair the Manufacturer Committee, and Charlie Fanning will chair the Associate Committee.
During the town hall Q & A, some concern was voiced over the current relevancy of the NARMS Mission Statement. Subsequent discussion revealed the need to review and revise the statement to better reflect the current state of the Association. Judy Einbinder has stepped forward to be the point person for the project. The revision will be passed through the board for input and then forwarded to the Membership to be reviewed.
Much attention was given to filling the vacant Executive Director position. The Board spent significant time listening to the members as they voiced their opinions about what they desired in a new leader. The Board is currently compiling a list of requirements in order to craft a job description to use in the search process.
The final, major topic of discussion revolves around the future strategic direction of NARMS. The Board will provide members with updates on a 60-day cycle, and more frequently if needed, to make sure that all members understand and support the direction and strategy of the Association. In doing so, the Board is seeking a greater level of transparency in initiatives such as RORI, Accreditation, and development of a project in collaboration with University of Wisconsin, Madison.
Perhaps the biggest observation from the annual get together is that the NARMS Board of Directors and leadership have been listening to the members and that the members have been heard. If you attended the conference, we are seeking your input on the event. Please click here to participate in a brief survey. #NARMSCON451
Over the history of NARMS, the at-retail merchandising and marketing service industry has been blessed by the leadership of some of the top professionals in the industry. The calendar once again says it is time to begin the process of finding the next generation of leaders to take our industry into the future. In two separate communications this week, NARMS headquarters informed the membership that nominations for the Board of Directors are now open.
A Nominating Committee has been formed consisting of three current members of the Board of Directors and two other active members of the Association. The 2011 Nomination Committee includes Chair Lance Andersen of CROSSMARK Sales and Marketing, Inc.; Steve Donzelli of Chuck Latham Associates, Inc.; Gregg Morrison of Touchpoint 360, LLC; Kelly Baker of Teters Floral Products; and Julie Nichols of Nichols and Associates, Inc.
In order to be eligible, your nominee must currently act as the ceo, president, vice president or director of a corporation, member, partner, or owner of an active member company, or any individual vested with equal authority by the member company. The qualified candidate will be: able to meet the time commitment, attentive to Association needs, a group decision maker, objective, a good communicator, a person of integrity and absent of serious conflicts of interest.
Nominations are open for the expiring terms of Dave Tucci of CSN Retail Services, who is eligible for re-nomination to an additional two-year term; Kelly Hampton of 20th Century Fox Home Entertainment, also eligible for re-nomination to an additional two-year term; and Lance Andersen of CROSSMARK Sales & Marketing, Inc., who has served two complete terms. To include your nominee on the slate, you must submit their name to a member of the Nominating Committee by February 14 and copy Ken McKenzie.
When nominations are complete, a ballot will be sent to all NARMS Members. Members will then vote and submit completed ballots no later than seven days before the scheduled annual meeting that takes place at the 16th Annual NARMS Spring Conference. That means the cut-off date for completed ballots this year is Friday, April 1, 2011. Any ballots received after that date will not count.
Always remember that this is your Association. Getting involved by serving on a Division Committee or the Board of Directors is a means of demonstrating leadership. It is a serious commitment, but one that has many personal and professional rewards as you will be helping to guide the growth on an entire industry.
The month of August marked the two year anniversary of the NARMS Webinar Series. Over that span of time, 42 installments have brought value to the members of the at-retail merchandising and marketing services community under the NARMS-U educational platform. And what might be even more exciting is the future of this popular communication vehicle as programming is now complete for the balance of the year. The industry has also enjoyed tremendous support as associate member Natural Insight has generously sponsored the series and associate member ReadyTalk has provided their leading technology to bring the events to you.
The popularity of the NARMS Webinar Series is evident by the number of individuals and companies who consistently take advantage of this tremendous benefit of membership. There are many stories of entire conference rooms full of our members and their staff using each session as a part of their corporate training and team building. The leaders of each session are among the top people in their field and bring expert insight to the topic at hand. This has proven to be a great way to extend the life and messages of our annual Spring Conferences and also to preview the next annual industry get together.
For those who have not taken advantage of this information rich resource, here is a quick primer. All you have to do is simply register for the event via the email notification, or go directly to www.narms.com and click the webinar tab. You will be sent a confirmation email that will give you a link to the computer screen portion and a phone number and code for the audio portion. Because many of our attendees are traveling, the audience will be muted with only the speaker and host, NARMS Vice President Ken McKenzie, audible. This helps keep the background noise to a minimum. For most presentations, a chat feature will be opened later in the one-hour format to allow for you to key in questions. All those who register receive a follow-up email containing a sound file of the webinar and all related material including the slides used by the presenter and any other written materials in an electronic format. Anybody who registers receives the follow-up material, even if their schedule does not allow them to attend the session.
The next two webinar sessions are schedule for September 9 (Jerry O’Brien – The Values Based Retailer) and September 21(Scot Maurath – NARMScertifyU). The NARMS Webinar Series is complimentary to NARMS members as a membership service but is also made available to other interested persons at a non-member rate of $99.95. We encourage you to share this invitation with other co-workers and anyone else who might gain value from this information-sharing opportunity. You will want to tune-in and experience first-hand the benefits and evolution of this multi-faceted and valuable presentation.