While leading economic indicators are hinting at recovery and retail sales figures are slowly getting better, early Holiday estimates are suggesting that we still have a long way to go. For NARMS, the members of the at-retail merchandising and marketing industry, activity on NARMS JobBank is another economic indicator. We are also seeing positive gains as members are coming back to the resource as their own opportunities are increasing.
Three years ago, activity on JobBank consistently hovered around 700 listings per month as the industry was firing on all cylinders. But much like the worldwide retail trade, last winter saw activity hit the skids when only about an average of 100 jobs appeared per month. Currently, it looks like a combination of the retail recovery and several promotional efforts are starting to take hold. Traffic is now hovering around 200 listings and looks to be getting stronger.
Just as the government has offered a stimulus package, NARMS has also offered some special discounts and options to get things jump started. For only $1,000 you can have unlimited job offerings on JobBank. This resource is searched 800,000 times each month and provides greater coverage through RSS feeds of your listings to top job sites and social networking applications. The job you are posting will automatically appear on Alltop, Indeed.com, myspace.com and Simply Hired giving your posting unparalleled exposure.
Other options include five up ads at double the price with your job rotating to the top of the list every five days. There is also One Call Now phone support to further push your job offering out to merchandisers in the field. For those who have four or more jobs per month, a Showcase Button appears by the listing. This is for only $350 plus only $80 for additional jobs over four per month. Banner Ads are available on NARMS Home Page for only $500 per month
As things start to look up for your company, we hope that you will reconnect with NARMS JobBank. You will find the special offers, improvements, and enhancements make this service better than ever at helping you find great people in the field.
As part of the at-retail merchandising and marketing industry, sales promotion is something NARMS members assist customers with everyday. In uncertain economic times, it is more important than ever to aggressively promote products and service offerings to seek trial, boost sales and reward customers who are loyal to your brand. It is no different here at NARMS. That is why the Association is now offering unlimited postings on the JobBank for 30 days for $1000 for members and $1,250 for non-members.
The JobBank at www.narms.com, searched 800,000 times each month, has long been the premier connection between member and non-member companies offering job opportunities and at-retail assignments to field reps seeking retail jobs. In short, JobBank is the one-stop shop for all your recruiting needs. The ease of use and the single point of entry at the JobBank provides even greater coverage because your listing is automatically sent via RSS feed to top job sites and social networking applications such as Twitter.com, Alltop.com, Indeed.com, Simplyhired.com, Myspace.com and many, many more. Through just one listing on JobBank, your offer appears in just about every web application where a field rep is seeking a job.
If you have multiple positions to fill for those upcoming summer programs, now is the time to take advantage of this terrific offer. The unlimited listing feature will allow you to post more ads and target them to areas of need. The offer also extends to listings on Career Connection.
Of course, every offer has some fine print. The fee must be pre-paid via credit card (Visa, MasterCard, or American Express) and is only in effect for 30 days from the date of payment. If you or the person in your company who is in charge of recruiting is interested in taking part, contact NARMS International Headquarters to make your payment and start the program. A dedicated member ofNARMS friendly staff is standing by to help you out. Additional information can also be found by using the JobBank. This offer is extended to members and non-members alike.
If you have used JobBank in the past, we thank you for your patronage and look forward to continued service. If you are new to the service, we invite you to take advantage of this offer and give it a try. More than any other industry specific job site, you’ll find that JobBank has kept pace with the ever changing features and benefits now available to users of the web. Many have found it to be the single best use of their recruiting dollars so please pass this information on to your recruiter today.
A quick look at the 2008 MSO Benchmarks study tells us that almost half of NARMS member MSOs use NARMS JobBank in their recruiting mix. Since the last benchmarks study in 2006, members have told us they have also found value in using other outside on-line recruiting services to augment, and in some cases spearhead, the never ending quest to find qualified people to perform at-retail merchandising and marketing services. No doubt, many very good resources have emerged in that time frame. But did you know that JobBank is not the same animal as it was two years ago? The reach and scope of our job posting vehicle has kept pace with the times. If you have not used it in awhile, it warrants a second look.
Originally, JobBank was viewed as a place where companies could advertise a retail merchandising job which could be viewed by the some 2.9 million people who visit www.narms.com on a monthly basis. And it still is all of that. However, recent strategic changes have brought about an even greater level of penetration. Since the beginning part of this year, every job posted has been pushed out via RSS feeds to many popular on-line job sites. Places like Indeed.com, Simply Hired, My Space and AllTop just to name a few are updated within minutes of post approval. There is a complete list of all the RSS feeds available on www.narms.com.
This unprecedented level of penetration allows your job postings to reach a more local audience, which allows you to fill jobs faster. Rather than having to post open retail jobs on multiple sites, JobBank will do it for you by transmitting RSS feeds from a single point of contact in one transaction. In addition, JobBank jobs are pushed out to the merchandisers via Twitter, which is now the number one referrer to www.narms.com. This service sends a “tweet’ and a short text message to the reps’ cell phones, PDAs or PCs within a few minutes of a job posting. The fact that is has become so popular after only a few months is further proof that field reps like to have job opportunities pushed out to them, as well as pulling them in to JobBank. Because of this localized approach, it is important that job advertisers are specific as possible on city and location when posting new jobs, as this will filter down as each service re-aggregates the data.
The industry also benefits from this updated strategic approach because at-retail opportunities are reaching a whole new audience, which drives interested parties to www.narms.com to follow-up and fill out a Recruiter profile.
So if you haven’t considered using NARMS JobBank in awhile, take a fresh look. You’ll find an easy to use, single point of contact implement that is ideal for all of your recruiting needs no matter how specific they may be.
On August 16, NARMS International announced it was beginning to use a microblogging tool called Twitter as an enhancement to its already powerful JobBank. Whenever there is a new job listing on NARMS JobBank, interested parties will receive a signal, called a tweet, on their mobile phone, personal computer, instant messaging or email. This allows new job listings to be pushed out to the pool of potential merchandisers, rather than solely relying on them to search for openings. In just a month and a half, the results have been astonishing.
Twitter is not the easiest thing to define, but it is very easy to use. One author characterized it as, “a microblogging system or a tricked out Facebook status update…. a combination of text messaging, Facebook status, blogging, and instant messaging.” In short, it’s another example of a business application for social networking. Using it leverages existing technology that fits the at-retail merchandiser, installer and event marketer lifestyle perfectly. The proof lies in the fact that 700 engaged in-store professionals have already signed up for the service with another 7-10 people joining per day. You can view the current activity by visiting www.twitter.com/narmsjobs. All a merchandiser has to do is sign-up for Twitter and join this group to get notices for any NARMS listings. All a listing company has to do is click Twitter as an option for distribution for their listing.
The service is a great fit for our field people, who spend the majority of their time on assignment in retail outlets around the world. When NARMS members have an assignment, they have the option to post it on NARMS JobBank, which is available to field merchandisers. Because these field professionals are often otherwise engaged, the Twitter service alerts them to a job available in real-time with a sound tone and a text message that the merchandiser can then follow-up at their convenience. By pushing the jobs out to the merchandiser, openings get filled more quickly by professional field people who, just by using the service, show that they are heavily engaged and committed to the profession. NARMS research shows that many merchandisers carry cell phones, smart-phones and PDAs with them as tools of their trade.
By pushing the jobs out on Twitter and other RSS feed clients like Indeed.com and Simplyhired.com, the service’s reach and value is multiplied exponentially. In just a month and a half, Twitter has become the fourth most active source of referrals for NARMS job listings and traffic is up almost 30%.
The business application for Twitter and other Social Networking tools is just now starting to be realized by the business sector. Leveraging these tools will help keep NARMS on the forefront of providing labor solutions to our members. For more information, you can view an informational video on Twitter at www.narms.com/twitter.html.