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A Place of Learning

February 28, 2012 by Newsfeed Editor  
Filed under RMMC2012, Top Shelf

2012-narms-front-plug

Four days of learning, motivation and networking are just around the corner at The Retail Merchandising & Marketing Conference. The largest event for at-retail merchandising and marketing industry players across North America will be held on April 14-17 at Saddlebrook Resort north of Tampa. On big adjustment to the 2012 agenda will be the way that NARMS Learning Sessions will be presented. In the past these were categorized in terms of service division, but will now be broken out by functionality such as Business, Team Personnel and Technology. These three areas are top of mind for any at-retail merchandising and marketing service executive.

The Business track will begin at 9:00 AM on Monday, April 16th with, “Assessing Your Fiscal Health”, moderated by Phil Lamers of Retail Merchandising Services, Inc. and presented by Patrick Lang of FocusCFO. This session will be repeated later in the day. The second Business session takes place at 1:30 PM and will feature, “Navigating Explosive Sales Growth”, and will be presented by Ron Apel and a panel of experts.

Team Personnel will kick-off at 9:00 AM with, “New Policies in Government Mandates Affecting Your Business.” This session will be lead by frequent NARMS contributors Russell Hollrah of Hollrah LLC, Craig Sherman of Omega Solutions and Bob Plante, Jr. of Insurance First, Inc. Team Personnel #2 at 1:30 PM will focus on, “Exploring the Total Value of Tools that go with Your NARMS Membership.” This session will explain and explore the power of NARMS JobBank, NARMScertifyU and Expanded Listings. Facilitator Chris Dammann, Paulette Blaskey of the NARMS staff and Heather Johnson of bds mktg will lead this session.

Team Personnel #3 is at 1:30 PM and will feature Keynote Speaker Art Turock as he presents, “Can Coaching Help You Attain the Next Level.” The Technology track features an interesting topic that is a concern to everyone who operates a mobile workforce. Matt Howard of Zoomsafer will moderate, “Understanding & Managing Corporate Risk and Liability of Employee Use of Cell Phones While Driving”, at 9:00 AM.

Do not miss out on these interesting and enlightening session. The agenda and registration, as well as sponsorship and exhibitor opportunities for The Retail Merchandising & Marketing Conference are available now at the Conference Center on www.narms.com. #RMMC544 #RMMC550 #RMMC551 #RMMC554 #RMMC555 #RMMC557

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Next Webinar to Introduce New PIC White Paper

chrisdammann1-scaledMany things have changed on the retail landscape. A market that was defined by rapid expansion has receded. Retailers have changed their approach as acquisitions, bankruptcies and a shifting of customer traffic has created a new reality. From the outside looking in, that may seem like bad news for our Professional Installation PIC companies (PIC). But this savvy group has found a way to evolve and adapt to the changing needs of their customers. During the next NARMS Webinar, Chris Dammann, of the Christopher Group, will introduce the findings of a new white paper called, “PIC – Continuing to Build Out the Future of Retail.” The session will take place on Tuesday, July 13 at 1:00 PM CDT. The NARMS Webinar series is sponsored by Natural Insight and brought to you through the technology of ReadyTalk.

The companies that comprise the PIC Division of NARMS are a tremendous resource for retailers and manufacturers to realize their new store, remodel, relocation and conversion objectives. The hour-long session and report will shine the spot light on PIC member companies in order to take a fresh look at their value and importance to the estimated $12.08 Billion marketplace. Members can download the report by visiting the members’ area of www.narms.com.

Dammann is one of the original at-retail marketing services observers and commentators. Having spent six years with an original member of NARMS, he combines that industry knowledge with the objectivity of ten years as an independent market research writer and consultant. Dammann last conducted this project in 2006 and is a frequent contributor to the NARMS InfoShare library. He is also editor-in-chief of NARMS Newsfeed and the author of the weekly What’s In-Store blog on www.narms.com.

The session is complimentary to NARMS members as a valuable membership service but is also made available to other interested persons at a non-member rate of $99.95. We encourage you to share this invitation with other co-workers and anyone else who might gain value from this information-sharing opportunity. You can register by clicking here.

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Hands-On Training Session Added to RORI Study

April 14, 2010 by Editor  
Filed under Top Shelf

roriExcitement is building for the, “RORI: Return on Retail Investment - The Key to a Fact-Based and Profitable Shopper Marketing Strategy,” session scheduled for Monday, April 19th at 2:00 PM at the NARMS Spring Conference. The speakers will include: Bart Flaherty, Phil Lauria, Jerry O’Brien, Don Koller, Mary Jo Bastuba and Dr. Nancy Wong of UW. The session will include videos on the shopping experience, research and a handout available on www.narms.com. But it does not end there. Attendees can stay on to attend a hands-on training session on how to use the findings and end products of the ground breaking study. The breakout session, “NARMS RORI Program - Capture Your Fair Share of the $93 Million Display Merchandising Opportunity …Train on the RORI Display Selling Calculator,” is scheduled for 3:30 PM immediately following the RORI General Session.

The new, 30 minute, breakout session promises to position your company for a fair share of the $93,000,000 revenue opportunity that has been qualified by the new RORI display study. The mini-meeting, led by Bart Flaherty, will show you how the RORI Display Calculator can help your company create a financially grounded sales proposition that you can take to your manufacturer and retailer clients immediately. This simple to use spread sheet is backed by deep research and loaded with the crucial benchmarks needed for a practical and credible discussion with your clients.

Other exciting research scheduled to be unveiled in Tampa includes, “2010 Sampling Survey Findings,” by Dr. Kenny Herbst of Wake Forest University on Sunday April 18th at 4:00 PM. That session will be repeated on Tuesday, April 20 at 2:00 PM. Also, Chris Dammann of The Christopher Group will be presenting the PIC related study, “Continuing to Build Out the Future of Retail,” on Tuesday at 7:30 AM.

Access to all of these research and educational opportunities are exclusive benefits of NARMS Membership. Make sure you are in attendance as these new exciting tools are rolled-out to the membership next week at the 15th Annual NARMS Spring Conference at the Saddlebrook Resort in Tampa, Florida.

Division Sessions Designed for You

March 26, 2010 by Newsfeed Editor  
Filed under Friday Focus

2010confIn addition to all the great general at-retail industry knowledge, research and networking during the upcoming NARMS Spring Conference, some of our service divisions take this time to offer programming customized to their specific in-store discipline. The Conference is on April 17-20 at the Saddlebrook Resort near Tampa, Florida.

An item of note for our Event Marketing Division members will be the unveiling of the, “2010 Sampling Survey Findings,” by Dr. Kenny Herbst of Wake Forest University. Herbst address will be part of the NARMS U Session 1 and 5 on Sunday, April 18 at 4:00 PM and Tuesday, April 20 at 2:00 PM respectively.

The PIC Division also has a couple of sessions on tap. PIC Division Session 1, “This is the Time for a Change,” is on Monday, April 19 at 7:30 AM and will be moderated by Dave & Laura Butler of Worklife Performance Consulting, LLC. PIC Division Session 2, “Building out the Future of Retail,” will be moderated by Chris Dammann of The Christopher Group and will take place on Tuesday, April 20 at 7:30 AM.

Our MSO Division has two sessions planned during the conference. MSO Division Session 1, “New Enabling Technologies to Meet Retail Service Industry Trends,” will be held Monday, April 19 at 7:30 and will be moderated by Vickie Alarie of Alarie Consulting. MSO Division Session 2, “MSO Share Group,” will be a round table discussion moderated by Mark Hunter, The Sales Hunter, and will take place on Tuesday, April 20 at 7:30 AM.

If you have not already done so, take a few minutes to visit the Conference Center on www.narms.com. This year’s agenda is value packed and is sure to make this event time well spent.

Upcoming Webinar to Share 2009 Survey of At-Retail Marketing Services

November 6, 2009 by Newsfeed Editor  
Filed under Friday Focus

chrisdammann1-scaledWhat if you could read the minds of decision makers at leading packaged goods vendors and retailers in regards to at-retail merchandising and marketing services? Well now you do not have to! Join us for the next NARMS Webinar on Thursday, November 12 at 1:00 P.M CST as we present, “The 2009 Survey of At-Retail Marketing Services.” Chris Dammann of The Christopher Group will share the findings of this attitudinal survey directed at the users and benefactors of at-retail marketing service companies. The NARMS Webinar series is sponsored by Natural Insight and brought to you through the technology of ReadyTalk.

The hour-long session will help you to gain trading partner insights, identify market needs and opportunities, quantify the value of at-retail activities and track marketplace conditions. You are invited to register for this event now! This NARMS Webinar is another in a series of member educational offerings by NARMS – U.

Dammann of The Christopher Group is one of the original at-retail marketing services observers and commentators. Having spent six years with an original member of NARMS, he combines that industry knowledge with the objectivity of nine years as an independent market research writer and consultant. Dammann last conducted this survey for NARMS in 2004 and is a frequent contributor to the NARMS InfoShare library. He is also editor-in-chief of NARMS Newsfeed and the author of the weekly Friday Focus blog on www.narms.com.

The session is complimentary to NARMS members as a membership service but is also made available to other interested persons at a non-member rate of $99.95. We encourage you to share this invitation with other co-workers and anyone else who might gain value from this information-sharing opportunity.

Summer Meeting Season Upon Us

July 15, 2009 by Editor  
Filed under Top Shelf

gaylordatriumAfter just having completed the summer MSO Division Committee meeting yesterday, I thought it would be a good idea to bring the membership up-to-date on the types of things that your leadership group is up to. The meeting took place on Monday and Tuesday, July 13 and 14, in Grapevine, Texas at the Gaylord Texan Resort and Conference Center. The meeting kicks off our mid-year meeting schedule which culminates in NARMS Summer Board of Directors Meeting during the last week of July in Bloomington, Minnesota.

During our time in Texas, our MSO Division was called to order at 1:00 PM on Monday and immediately broke into a very lively and productive afternoon session. The first order of business was to hear from Chris Dammann who presented a preliminary look at the 2009 Survey of At-Retail Merchandising and Marketing Practices. Dammann shared the results of the survey, some key findings that the data seems to indicate and the next steps toward publishing the results in a few weeks. There is still an opportunity for manufacturers and retailers to participate, so if you know of a contact who would like to help us out, please direct them to these links: Manufacturer Survey, Retailer Survey.

Phil Lauria next took the podium and delivered an update on the landmark RORI Study. Lauria briefed the committee on activity that has been taking place since the announcement of the project during 2009 Spring Conference. In general, RORI is generating tremendous interest in the marketplace with many key players lining up to participate. Those interested in participating should contact Dan Borschke for details. Lauria also shared a timeline for the project leading up to the 2010 Spring Conference.

The afternoon finished out with Vicki Alarie sharing some feedback from our Manufacturers Division. Alarie facilitated the division’s roundtable discussions at the 2009 Spring Conference and has been in close contact with the members since that time. The feedback centered on how manufacturers feel the Association can be of better service, how Spring Conference could be improved, and general observations of the marketplace. Incidentally, the information shared by Alarie closely tracked with information shared by Dammann earlier. The discussions led directly into Lauria again addressing the group on additions to the NARMS Strategic Plan that he plans to share with the Board of Directors in Minneapolis.

On Tuesday morning, the group was brought up-to-date on the state of the Association and spent the balance of the morning discussing and making plans for the MSO agenda at the 2010 Spring Conference.

On Tuesday-Thursday, July 28-30, the NARMS Board of Directors will be meeting in the Minneapolis area at the Hilton Minneapolis/Bloomington. I will share more about the three day agenda in the near future. One of the more exciting items is a Manufacturer/Retailer Reception scheduled for Tuesday evening. This is designed to introduce new Trading Partners members to the organization. If you have a contact in the Twin Cities area that you think would be interested in attending and meeting association leadership, please pass along this invitation. NARMS 7/15/09

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