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The Sales Hunter to Face the Challenges of the RFP/RFQ

December 14, 2010 by Newsfeed Editor  
Filed under Top Shelf

Mark HunterWe have all been there. A potentially major client issues a Request for Proposal (RFP) for a major piece of business. This is the business opportunity of a lifetime, right? During the next installment of the NARMS Webinar series – Winning, Is That What They Call It? - Mark Hunter, the Sales Hunter, will show you how to avoid the many pitfalls when responding to the RFP/RFQ. This NARMS Webinar is another in a series of highly successful member educational offerings by NARMS – U. The session will take place on Tuesday, December 21 at 1:00 PM CST. The webinar series is sponsored by Natural Insight and powered through the technology of ReadyTalk. Both companies are Associate Members of NARMS.

RFPs and RFQs offer tremendous opportunity, but they can also be potential mine fields. First, there is the drill of jumping though all the hoops just to respond in a timely manner. Secondly, there is the issue of putting yourself in a position to compete for the business without giving away the farm. In this hour-long session, Hunter will help you discover ways to keep more profit in your pocket and more opportunities to negotiate. Through his insights, you will be able to develop a strategy you can use with every request you get. There will be an opportunity to interact with Hunter during and after the presentation via a live chat function.

Hunter travels globally more than 225 days per year showing salespeople how to not only close more sales, but to do so more profitably. His sales strategies are in use with numerous corporations, large and small, in the United States and around the world. After spending 18 years in the sales and marketing divisions of Kraft and ConAgra, Hunter began his own consulting and training business in 1998. Thousands of salespeople have benefited from his articles, sales tips, blog posts, videos and audios available at www.thesaleshunter.com.

The session is complimentary to NARMS members as a valuable membership service but is also made available to other interested persons at a non-member rate of $99.95. We encourage you to share this invitation with other co-workers and anyone else who might gain value from this information-sharing opportunity. We hope you will join us for what is sure to be a win-win event. You can register by clicking here.

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In-Store Marketing Expo: Come Curious, Leave Inspired

September 30, 2009 by Editor  
Filed under Top Shelf

attendees_expo_2009The In-Store Marketing Institute will be holding the In-Store Marketing Expo at the Navy Pier in Chicago , October 7-8. For NARMS members, this event brings two value added bonuses. The first is that the seminar topics are highly relevant to members of the at-retail merchandising and marketing community. The second is that the In-Store Marketing Institute is offering Institute member rates to NARMS members for this special event.

The future of retail is changing fast. Dollars are being reallocated from traditional media to shopper marketing. While ad spending is expected to decline, in-store is expected to keep growing. Last year, companies spent almost $21 billion on in-store marketing. It’s becoming clear that retail is gaining ground as not just a marketplace, but as a medium.

This is creating new challenges at-retail. The seminar topics available at the In-Store Marketing Expo will directly address some of these challenges and opportunities. The seminars and keynote addresses will be conducted by speakers from Wal-Mart, Kimberly-Clark, Wrigley, ConAgra, Walgreen’s, Supervalu and Coca-Cola. Listed among the seminars are: “In-Store Sampling as a Targeted Measured Media”, “In-Store Events: Measuring Impact and ROI”, “Driving Purchase Through Impactful Sampling Experiences” (presented by Wal-Mart), and “Leveraging Shopper Marketing to Support In-Store Tactics”.

For NARMS members, getting the Institute member rate could mean gaining all this tremendous insight at a savings over 25% for a 4-pack of seminars. To receive the discount, type NARMS into the Company2 field on the registration form.

This is a great opportunity to come and share some of the key information that brand marketers and retailers will be using to shape a future that includes more emphasis at –retail. As the Institute’s promotional material says, “Come curious. Leave inspired.”

Coupons on the Comeback

September 17, 2008 by Editor  
Filed under News Finds, Top Shelf

The Promotion Marketing Association Coupon Council reminds us that September is National Coupon Month. In support of this time tested sales promotion device, the council has released some pretty compelling statistics. They tell us that, “Eighty-nine percent of the overall population report that they use coupons when shopping for grocery, household and healthcare items at supermarkets.” They add that, “Ninety-seven percent of primary shoppers report that they use coupons at supermarkets.” During tough economic times, manufacturers turn to using coupons, both print and online, to get shoppers back to the store to buy their favorite brand or try a new item. According to Prospectiv’s 2008 Consumer Coupon Poll, 72 percent surveyed say they are using more coupons to make their money go further than they did six months ago. The PMA added that a typical consumer saves 7% on their grocery bill. For NARMS members the increase in coupons, mail-in offers and other sales promotion offers another opportunity to be of service to our clients. Read more

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