What’s in a name? What’s in a brand? What is cause marketing and member activation? All of these buzz words have one common purpose: to increase the marketability of your product or service by means of co-branding with a non-profit trade organization which shares a common value or mission.
NARMS is your common value across the retail services industry. Every service category represented by our member companies has some connection to the mission of our Association. Below are three branding components validating the reason to co-brand: Differentiation, Credibility and Authenticity.
Differentiate your company from others by aligning with your non-profit trade association, thereby sharing a common message.
- Place the hyperlinked NARMS logo on your website to show your support of the Association and in return, receive positive public relations and additional marketing opportunities. Click here to download the NARMS logo and activate your membership!
Raise the credibility of your brand by partnering with your non-profit trade association, which then validates and enhances the values of your product or service.
- NARMScertifyU has been developed to provide your employees with the opportunity to improve their skills, gain broader retail knowledge and stand out from the crowd. Some member companies have co-branded with NARMScertifyU to promote this online learning center by placing the hyperlinked NARMScertifyU logo on their job board webpages. Click here to download the NARMScertifyU logo to promote these courses among your staff and field reps!
Authenticate your brand by attracting a wider audience through membership activation with your non-profit trade association.
- By placing our logo on your website, you are leveraging your relationship with NARMS, recognized throughout the retail services industry as the association for promoting and establishing industry standards, providing industry research and educating our member companies.
Click here to see which of our members are branding with us!