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Introducing Rhonda Bauer, New Sr. Director of Marketing and Trade Relations

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Another exciting week at NARMS as the Association for at-retail merchandising and marketing service companies announced that Rhonda Bauer will be coming on board as the new Senior Director of Marketing and Trade Relations. Bauer will have primary responsibility for the ongoing marketing and branding of NARMS International and will provide valuable counsel and support to Executive Director Tom Caddell.

Bauer comes to NARMS with as strong track record for developing fully integrated strategic and tactical marketing programs and campaigns. Bauer is an accomplished senior marketing executive with extensive experience in branding, marketing, advertising and public relations. Twenty plus years of agency leadership honed her skills as she developed and implemented results-driven marketing programs for national corporations, regional companies and entrepreneurial, family-owned businesses.

She has been actively involved with numerous organizations, including SIFE (Students in Free Enterprise), IFA (International Franchise Association), AAF (American Advertising Federation) and many other local associations. Bauer has published more than a dozen articles and her marketing contributions are broadly represented in many facets of the consumer goods and services arena.

Among her many duties at NARMS will be to develop and execute a comprehensive marketing plan that measures and evaluates the value and return of NARMS resources to the members and the industry. Bauer will develop Association communications, public relations and trade relations with the goal of advocating for the increasingly high standards of the at-retail service industry and its individual members. She will also be the primary liaison between the Association and the Independent Food Brokers (IFBA) division.

You will be seeing and hearing a lot more from Rhonda in the weeks and months ahead. In the meantime, you can reach her via email at: rbauer@narms.com. She will be located in Colorado at the new NARMS headquarters at NARMS International, 2095 West 6th Ave, Suite 213#, Broomfield, Co 80020. The new headquarters will officially open on July 1.

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A Happy New Year!

December 29, 2011 by Newsfeed Editor  
Filed under Friday Focus, What's in store

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This being the last column of the year, let us be the first to wish a great big Happy New Year to the members of the at-retail merchandising and marketing community. The leadership and staff at NARMS International are excited to move the Association along after a year of contemplation and transition. Here are just a few things to look forward to as you begin to plan your 2012.

Tom Caddell brings a lifetime of experience in the industry as the new NARMS Executive Director. Caddell and the staff are looking forward to bringing a new and strategic direction to build and brand the association name of NARMS in new, valuable and ever exciting ways.

The 2012 new membership drive and membership renewal is right around the corner. Do not forget to look for your renewal notice and take action so you do not miss out on any valuable membership services.

The 2012 Spring Conference is coming up and in its 17th year will feature a new name. The Retail Merchandising & Marketing Conference will be held at Saddlebrook Resort in Tampa Florida on April 14-17. Conference Chair Stefan Midford, the NARMS staff and the NARMS Board of Directors are putting together a value- packed agenda for our annual showcase event. Look for exciting agenda, registration and sponsorship announcements coming up shortly at the Conference Center on www.narms.com.

NARMScertifyU continues to provide on-line career building courses for at-retail marketing service representatives. NARMScertifyU offers eight courses for $15 each: Mystery Shopping, Retail Visit Excellence, Merchandising Standards, Demonstrations, Event Marketing, Fixture Installation, Train the Trainer and Team Lead Skills. Block pricing is available for member companies to purchase on-line courses for their field reps at a great savings.

NARMS JobBank and the Recruiter database have been experiencing robust levels of activity as at-retail marketing service reps and hiring companies use this original and custom built member resource to bring professional service to their retailer and CPG manufacturer customers.

The New Year brings fresh perspectives and new opportunities. This is particularly true for our Association as several things are converging simultaneously to shape the future of the industry and NARMS. Make a resolution right now to be part of that future.

Hold the Date

December 13, 2011 by Newsfeed Editor  
Filed under Top Shelf

These are exciting times for NARMS. The Association recently named Tom Caddell as Executive Director and is in the process of putting together the 2012 new membership drive and renewal campaign. The 2012 Spring Conference is coming on April 14-17 and in its 17th year will feature a new name. Remember to hold the date for The Retail Merchandising & Marketing Conference held at Saddlebrook Resort in Tampa Florida. Caddell, Conference Chair Stefan Midford, the NARMS staff and the NARMS Board of Directors are putting together a value- packed agenda for our annual showcase event.

Billed as the largest event for retail merchandising and marketing across North America, the event is geared toward retail in-store companies, retail industry executives, retailers, independent food brokers, manufacturers, event/mystery shopping/demo companies, professional installation companies, merchandising service organizations and future NARMS members. The event annually features speakers, workshops, meetings and networking opportunities designed to address the issues and needs faced by the at-retail service community.

Registration for The Retail Merchandising & Marketing Conference will open up shortly at the Conference Center at www.narms.com/conferences. You will want to check the Conference Center often for upcoming agenda announcements, hotel information, sponsorships, and exhibitor opportunities.

If you have not already done so, open up your date book or smart phone and make sure you set aside April 14-17, 2012. There are many changes going on at your trade association and you are going to want to be on hand to witness and experience this annual event. Stay tuned for more big announcements from NARMS.

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A Message from Tom Caddell

November 17, 2011 by Newsfeed Editor  
Filed under Friday Focus, What's in store

Esteemed NARMS members,

I am happy and excited to again be part of the NARMS family. The staff and I look forward to providing a new and strategic direction to build and brand the association name of NARMS in new and ever exciting ways.

With a long and heartfelt history with this association, and being extremely humbled with the opportunity, I remember the early days with fondness how the early visionaries (Gary Ebben and founding members) of NARMS built a place where all in-store services could educate, network, and gain cutting edge intelligence in providing our customers and clients professional and ethical measurable value.

Going forth, NARMS will uncover new and exciting means to “Brand” the NARMS name and what we offer, expand our “Band Width” within the retailer channels, provide cutting edge technology, present value in trade event exposure all while growing our brand recognition in the best interests of all membership current and future. By providing a strategic plan we can bring new and exciting opportunities to every member by working together as our visionaries hoped.

Networking provides a different meaning in today’s B2B conversations than it did 16 years ago. “Networking” was the way to find compatible sister firms to execute our project deliverables to our clients/customers outside our boundaries of expertise or capacity. Today we still “Network” but under a different meaning - in seeking out new business, clients, staff or new jobs…or as we all hope that hidden customer who just landed from Mars and NO one knows about them or the needs they have.

As a retail guy with a history of being around retail in general, I bring an experienced ear for your pain and “What keeps us all up at night”; a simple word SALES! Paulette said it best recently, “We’re all looking for the same thing as do our customers and clients; provide sales and continued growth.” Rest assured the NARMS staff, and our current/future board members and committee members are 100% committed to the task in right sizing all our efforts in providing a real measurable value for all members now and in the future.

We must ALL work together to provide ideas and cutting edge value, continued support of the industry standards and practices, and a valued ongoing partnership in helping us all retain SALES. We are the life blood of the retail industry, and with our support and services we can provide a small piece in helping rebuild our US economy.

As our valued friends north say, when the US sneezes the rest of the world gets a cold!

Let’s limit our exposure and be proactive.

Thank you all for your kind words recently and I am really excited to be a part of NARMS in a leadership role again.

Kind regards,

Tom

Tom Caddell
Executive Director

NARMS Names Caddell as New Executive Director

November 3, 2011 by Newsfeed Editor  
Filed under Friday Focus, What's in store

The NARMS Board of Directors has announced that Tom Caddell has been named the new Executive Director of NARMS. The announcement follows a thorough search process designed to find and hire the individual who can take the Association to the next level over the coming years.

The search process involved the Board of Directors and experts in human resources and consulting, both of whom the Association has used in the past for matters requiring a high level of expertise.

Caddell is no stranger to the at-retail merchandising and marketing service community. In fact, his fondness for NARMS has in the past led him to serve in a volunteer leadership position on the Board of Directors. His career has led him to successful stints in a wide range of segments within the retail industry. Most recently, Caddell was co-founder and partner in Emergent Brands LLC, a brand catalyst firm offering strategic services to emerging brands in the Health/Wellness industry.

Caddell learned first-hand of the challenges faced by a retailer at Albertson’s, rising from stocker to senior store management. Following this, he co-pioneered the introduction of several brands in the then newly-burgeoning natural foods category, while overseeing retail service for traditional brands, during his time with a leading national food broker. While there, he developed his vision for a diverse merchandising services organization with a national footprint, but regional focus. Subsequently, he held senior operations and sales roles with both start-up and established merchandising service organizations, even as he maintained active involvement in NARMS. Throughout his career, Caddell has worked with clients in the start-up world, as well as Fortune 500 companies.

Caddell will begin his new responsibilities on November 7, 2011.

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