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The Retail Merchandising & Marketing Conference

About

Welcome to the NEW Retail Merchandising & Marketing Conference – 2012, the largest event for Retail Merchandising and Marketing industry players across North America, presented by NARMS International will be held April 14-17, 2012 at Saddlebrook Resort, north of Tampa, FL.

This new event is a gathering point for retail in-store companies, retailers, manufacturers/product companies, professional installation companies, merchandising servicing organizations, retail industry executives, independent food brokers, event/mystery shopping/demo companies, associated industry companies and current and prospective members of NARMS International.

The conference program is dynamic and will be headlined by keynote speakers Daniel Shapiro, Vince Lombardi, Jr. and Art Turock, Elite Performance Provocateur. Educational sessions focusing on running your business, developing a top notch staff and dealing with modern technology challenges and opportunities will bolster your networking experience with NARMS members, manufacturers and retailers.

Come early, stay late! This April get-away will expose you to new learning, networking and some relaxation all in just a few short days at Saddlebrook!

On-line registration opens the door to attend this educational and networking event.

Make travel plans now and don’t miss the (Saturday) Grand Opening Reception & Buffet! This will be your first chance to make new friends and renew past acquaintances from the retail service industry.

To register as an exhibiting company, please use the Exhibitors’ tab or the registration buttons on the right side of this page.

Make your hotel reservations for Saddlebrook Resort, 5700 Saddlebrook Way, Wesley Chapel, FL 33543 at the iStay2 hotel registration web link supplied

The attendee code to access the contracted group rates is 56Q7MW For questions about room types / reservations: call 813.907.4401 or 800.729.8383 ext. 4401

Conference Registration on Individual Basis:
Early bird registration; Launch – February 29:Members $500Non-Members $750
March 1 – April 13:Members: $650Non-Members $850
On-site registration:Members: $675Non-Members $1,000
All Spouses at $400; includes meals, receptions and program attendance.
Registration Fees are refundable (minus $100 processing fee) through March 2, 2012.
All prices listed are in U.S. Dollars.


Trade Show Exhibitor Company Registration for 10’ X 10’ Booth:
Member Company exhibitor registration:$1,525; plus $250 per person
Non-Member Company exhibitor registration:$2,000; plus $425 per person
All Spouses at $400; includes all meals, receptions and program attendance.
Registration Fees are refundable (minus $100 processing fee) through March 2, 2012.
All prices listed are in U.S. Dollars.


Here is the hotel web link for The Retail Merchandising & Marketing Conference on-line registration, iStay2
The attendee code to access the contracted group rates is 56Q7MW
For questions about room types / reservations: call 813.907.4401 or 800.729.8383 ext. 4401

NARMS Annual Charity Golf Event – April 15th 8 a.m. Shotgun Start
Proceeds to Creston J. Walker Charity
Sunday NARMS Golf Charity Event – each person
Includes 18-hole tournament golf on the Palmer course, cart,
practice bucket of balls and early bird continental buffet breakfast
$115
Special Foursome Charity Event rate: $450
Golf Club Rental (Taylor made equipment) – left or right to be paid at course$50


Agenda

If presentation files are available, they will be posted on the left side of the workshop. Clicking on an icon will download or play the file. Click on the search icon to see all related articles on NARMS.com; the twitter icon to see all mentions on Twitter. If you want upcoming workshop notifications of each workshop during the conference, follow @narmsrmmc and set up your twitter account to send notifications to your phone.
Saturday, April 14th, 2012
11:00 AM - 4:00 PMBoard of Directors Meeting - Light Lunch
Room: Executive Boardroom
Twitter hashtag: #RMMC525
 
12:00 PM - 5:00 PMNEW! Trade Show Exhibits Set-up
Room: Royal Palm West, West 1-3
Twitter hashtag: #RMMC562
 
12:00 PM - 5:45 PMThe Retail Merchandising & Marketing Conference Registration
Room: Royal Palm Foyer
Twitter hashtag: #RMMC561
 
3:30 PM - 5:00 PMNEW! NARMS Member Bonus Networking
Room: Royal Palm Foyer
Light refreshments & networking

Twitter hashtag: #RMMC570
 
4:00 PM - 5:00 PMNEW! Joint Meeting of Board of Directors & Committee Chairs
Room: Boardroom 2 - Level 2
Twitter hashtag: #RMMC526
 
6:00 PM - 8:30 PMNEW NARMS Grand Opening Reception & Buffet
Room: Pegasus South & Patio
All Retail Merchandising & Marketing Conference Attendees Welcome!

Twitter hashtag: #RMMC528
 
Sunday, April 15th, 2012
7:30 AM - 1:30 PMNARMS Annual Charity Golf Tournament - Saddlebrook Golf Course
Room: Breakfast at Grand Marque
Proceeds to Creston J. Walker Foundation (www.crestonjwalkerfoundation.org)

Twitter hashtag: #RMMC529
 
10:00 AM - 5:00 PMThe Retail Merchandising & Marketing Conference Registration
Room: Royal Palm Foyer
Twitter hashtag: #RMMC530
 
1:30 PM - 2:45 PMSpecial Welcome Information at NARMS Registration
Room: Royal Palm Foyer
Twitter hashtag: #RMMC563
 
1:30 PM - 7:00 PMTrade Show Open
Room: Royal Palm West, West 1-3
Twitter hashtag: #RMMC532
 
3:00 PM - 3:45 PMOpening General Session
Room: Royal Palm Center East
Video Clips, Conference Launch, 17th Annual NARMS Meeting,
Sharing of Board of Director Election Results
Introduction of Incoming/Outgoing Board Directors & Executive Committee
Acknowledgement of 15-Year NARMS Member Companies
Moderated by: Conference Chair Stefan Midford, NARMS Board Chair 2011-2012 Mary Jo Bastuba, & NARMS Executive Director Tom Caddell,
Twitter hashtag: #RMMC534
 
3:50 PM - 5:00 PMOpening Session Keynote Address - Daniel Shapiro
Room: Royal Palm Center, East
“Teamwork: Building Effective Teams”

You will learn how organizational divisions naturally happen; what motivates these divisions and how to overcome them.
Moderated by: Daniel Shapiro
Twitter hashtag: #RMMC533
 
5:15 PM - 7:00 PMOpening Night Reception in Trade Show Area
Room: Royal Palm West, West 1-3
Twitter hashtag: #RMMC564
 
7:15 PM - 8:50 PMNARMS Group Dinner on The Commons
Room: The Commons
Twitter hashtag: #RMMC565
 
9:00 PM - 11:00 PMNARMS Hospitality Provided by Natural Insight
Room: Pegasus South & Patio
Twitter hashtag: #RMMC571
 
Monday, April 16th, 2012
7:30 AM - 8:45 AMAll Committees’ Leadership HUDDLE Breakfast
Room: Boardroom 2 - Level 2 Moderated by: Tom Caddell, NARMS Executive Director & NARMS Board of Directors
Twitter hashtag: #RMMC536
 
7:30 AM - 8:45 AMNetworking Continental Breakfast on Trade Show Floor
Room: RP Foyer & RP West 1-3
Twitter hashtag: #RMMC537
 
7:30 AM - 5:00 PMThe Retail Merchandising & Marketing Conference Registration
Room: Royal Palm Foyer
Twitter hashtag: #RMMC535
 
7:30 AM - 6:15 PMTrade Show Open
Room: Royal Palm West, West 1-3
Twitter hashtag: #RMMC568
 
9:00 AM - 10:10 AMNARMS Learning Session - Business #1
Room: Royal Palm East 1
“Assessing Your Fiscal Health”
Moderated by: Facilitator: Phil Lamers, Retail Merchandising Services, Inc.
Presenter: Patrick Lang, FocusCFO

Twitter hashtag: #RMMC544
 
9:00 AM - 10:10 AMNARMS Learning Session - Team Personnel #1
Room: Royal Palm East 2
“New Policies in Government Mandates Affecting Your Business”
Moderated by: Co-Presenters: Russell Hollrah, Esq., Hollrah LLC, Craig Sherman, Esq., Omega Solutions & Bob Plante, Jr., Insurance First, Inc.
Twitter hashtag: #RMMC550
 
9:00 AM - 10:10 AMNARMS Learning Session - Technology #1
Room: Royal Palm East 3
“Understanding & Managing Corporate Risk and Liability of Employee Use of Cell Phones While Driving”
Moderated by: Presenter: Matt Howard, CEO of Zoomsafer
Twitter hashtag: #RMMC551
 
10:10 AM - 10:30 AMNetworking Break
Room: RP West, West 1-3
Twitter hashtag: #RMMC538
 
10:30 AM - 12:00 PMGeneral Learning Session - Keynote Address - Art Turock
Room: Royal Palm Center East
“Competent is NOT an Option”
Moderated by: Keynote Speaker: Art Turock, Elite Performance Provocateur
Twitter hashtag: #RMMC542
 
12:00 PM - 1:15 PMLunch on The Commons
Room: The Commons
Twitter hashtag: #RMMC539
 
12:00 PM - 1:15 PMManufacturers’ Share Group Luncheon
Room: Commons East Reserved Moderated by: Aaron Sims, Mary Jo Bastuba & Art Turock
Twitter hashtag: #RMMC541
 
12:00 PM - 1:15 PMNEW! Retailers’ Share Group Luncheon
Room: Commons West Reserved
Exploring Accreditation & Certification Tools
Moderated by: Tom Caddell, Facilitator
Twitter hashtag: #RMMC543
 
12:30 PM - 6:15 PMTrade Show Open
Room: Royal Palm West, West 1-3
Twitter hashtag: #RMMC567
 
1:30 PM - 2:40 PMNARMS Learning Session - Business #1 (repeat)
Room: Royal Palm East #1
“Assessing Your Fiscal Health”
Moderated by: Facilitator: Phil Lamers, Retail Merchandising Services, Inc.
Twitter hashtag: #RMMC556
 
1:30 PM - 2:40 PMNARMS Learning Session - Business #2
Room: Royal Palm East #3
“Driving and Navigating Explosive Sales Growth”
Co-Sponsors: Action Retail Services and MerchandisingTools.com
Moderated by: Facilitator: Ron Apel
Panel: Kit Moss, Continental Logistics Solutions, Inc.; Chuck Belding, TMI Consulting; and Tom Dennis, Prism Japan

Twitter hashtag: #RMMC554
 
1:30 PM - 2:40 PMNARMS Learning Session - Team Personnel #2
Room: Royal Palm East #2
“Exploring the Total Value of Tools That Go With Your NARMS Membership”

Including NARMS JobBank, NARMScertifyU, Expanded Listings
Moderated by: Chris Dammann, Facilitator

NARMS Director Member Relations & Communications: Fiona Lipscomb

NARMScertifyU personnel, Heather Johnson, bds mktg

Twitter hashtag: #RMMC555
 
1:30 PM - 2:40 PMNARMS Learning Session - Team Personnel #3
Room: Boardroom 2 - Level 2
“Can Coaching Help You Attain the Next Level”
Moderated by: Art Turock, Elite Performance Provocateur
Twitter hashtag: #RMMC557
 
2:40 PM - 3:00 PMBreak on Trade Show Floor
Room: Royal Palm West, West 1-3
Twitter hashtag: #RMMC545
 
3:00 PM - 4:00 PMGeneral Session
Room: Royal Palm Center East
“Putting Social Media to Work for You: Get Started…. Get Going”
How to make Social Media actionable for your retail business
Moderated by: Chris Dammann, Facilitator with presentation by George Assimakopoulos, Vice President - Digital Media Services, Penton Media.
Twitter hashtag: #RMMC558
 
4:00 PM - 5:00 PMLearning Session - Keynote Address - Vince Lombardi, Jr.
Room: Royal Palm Center East
“Motivation, Commitment, Mental Toughness”

Goals without commitment are nothing more than good ideas. In this presentation Vince talks about the qualities, attributes and habits of a winner. How clear, vivid goals and dreams combined with commitment and mental toughness can take you from where you are to where you want to be. There are no lazy people, just people who don’t knwo what they want to be or how to get it!
Moderated by: Vince Lombardi, Jr.
Twitter hashtag: #RMMC559
 
6:00 PM - 10:00 PMNARMS Dine-Around Outing
Room: Tampa /Shops at Wiregrass
Bus Departure Location TBA

Ybor City Dining - old Tampa

The Shops at Wiregrass - Wesley Chapel

Twitter hashtag: #RMMC553
 
Tuesday, April 17th, 2012
7:30 AM - 8:30 AMConference Registration
Room: Royal Palm Foyer
Twitter hashtag: #RMMC548
 
7:30 AM - 8:15 AMNARMS Committees HUDDLE Follow-Up
Room: Boardroom 2 - Level 2
Twitter hashtag: #RMMC547
 
7:30 AM - 8:15 AMNetworking Continental Breakfast on Trade Show Floor
Room: Royal Palm West, West 1-3
Twitter hashtag: #RMMC540
 
7:30 AM - 11:30 AMTrade Show Open
Room: Royal Palm West, West 1-3
Twitter hashtag: #RMMC566
 
8:30 AM - 9:30 AMNARMS Annual Business Meeting (part two)
Room: Royal Palm Center East
NARMS Financial Review
NARMS Strategic Direction Sharing
Conference Chair Recognition & Intro to 2013 RMMC
April 27-30, 2013 at The Scottsdale Plaza Resort
Moderated by: Steve Donzelli, NARMS Board Chair 2012-2014 Presiding
Twitter hashtag: #RMMC549
 
9:45 AM - 11:45 AMManufacturer/Retailer Connection Session
Room: Royal Palm Center East
Connection Forum Panel of Manufacturers/Retailers
Moderated by: Art Turock, Facilitator
Twitter hashtag: #RMMC560
 
12:00 PM - 12:00 PMThe Retail Merchandising & Marketing Conference Ends!
See you next year in Scottsdale, AZ!
Moderated by: April 27-30, 2013
The Scottsdale Plaza Resort

Twitter hashtag: #RMMC569
 

Hotel



Make hotel reservations for Saddlebrook Resort, 5700 Saddlebrook Way, Wesley Chapel, FL 33543

Here is the web link for The Retail Merchandising & Marketing Conference on-line registration, iStay2.
The attendee code to access the contracted group rates is 56Q7MW

**As added incentive to register early, NARMS will apply a $30 credit per night for all three-night and four-night conference stays on registrations filed from January 1 – February 29

For questions about room types / reservations: call 813.907.4401 or 800.729.8383 ext. 4401

Shuttle service to/from Tampa International Airport is available with 24-hour advance reservation notice at phone: 813-907-4455. Reservations are required for the service that operates 6 a.m. – 11 p.m. daily. This is non-stop, share-a-ride service via Ambassador Limousine and can serve up to 12 guests at a time. The service makes stops at all four bus pick-up areas at the Tampa (TPA) airport.

Click here to book your room today for The Retail Merchandising & Marketing Conference.

You will need the enter 56Q7MW as the attendee code

Sponsorship

RMMC Platinum Sponsorship$7,500
RMMC Gold Sponsorship$5,000
RMMC Silver Sponsorship$3,000
General Session Sponsorships at $5,000 each
Sunday, April 15, 3 p.m. Opening General Session
Monday, April 16, 10:30 a.m. General Session
Monday, April 16, 3:00 p.m. General Session
Tuesday, April 17, 9:45 a.m. Manufacturer/Retailer CONNECTION Session
Hospitality and Networking Sponsorships
Saturday Opening Night Reception/Buffet on Dempsey’s Patio – Co-Sponsor$7,500
Saturday Arrival Night Hospitality Area Sponsor
(at Saddlebrook Grand Marquee area from 9 -11 p.m.)
$5,000
Sunday Trade Show Networking Reception – Co-Sponsor$3,000
Sunday RMMC Group Dinner – Co-Sponsor$5,000
Sunday RMMC Hospitality Area Sponsor – NATURAL INSIGHT
(at Saddlebrook Grand Marquee area from 9 -11 p.m.)
General Session Speaker Sponsorships at $10,000 each
Sunday, April 15, 3:00 p.m. Opening General Session / Keynote Speaker Sponsor
Keynote Speaker: Daniel Shapiro “Teamwork: Building Effective Teams”
Monday, April 16, 10:30 a.m. General Session / Keynote Speaker Sponsor
Keynote Speaker: Art Turock “Competent is NOT an Option”
Monday, April 16, 4:00 p.m. General Session / Keynote Speaker Sponsor
Keynote Speaker: Vince Lombardi Jr. “Motivation, Commitment, Mental Toughness”
Tuesday, April 17, 8:30 a.m. General Session / Annual Business & Manufacturer – Retailer Connection Session Sponsor
Break-Out Session Sponsorships at $2,000 each:
RMMC Learning Session: Monday, April 16, 9:00 - 10:10 a.m.
Business #1: “Assessing Your Fiscal Health”
Facilitator: Phil Lamers, Retail Merchandising Services, Inc.
Presenter: Pat Lang, Focus CFO
Sponsor:
RMMC Learning Session: Monday, April 16, 9:00 - 10:10 a.m.
Team Personnel #1: “New Policies in Government Mandates Affecting Your Business”
Presenters: Russ Hollrah, Esq., Hollrah LLC
Craig Sherman, Omega Solutions
Bob Plante, Insurance First, Inc.
Sponsor:
RMMC Learning Session: Monday, April 16, 9:00 - 10:10 a.m.
Technology #1: “Understanding & Managing Corporate Risk and Liability of Employee Use of Cell Phones While Driving”
Presenter: Matt Howard, Zoomsafer
Sponsor:
RMMC Learning Session: Monday, April 16, 1:30 – 2:40 p.m.
Business #2: “Navigating Explosive Sales Growth”
Facilitator: Ron Apel, Ex-Sell Sales & Merchandising
Presentation Panel:
Sponsor:
RMMC Learning Session: Monday, April 16, 1:30 – 2:40 p.m.
Team Personnel #2: “Exploring the Total Value of Tools That Go With Your NARMS Membership”
Presenters: Chris Dammann, The Christopher Group, & NARMS Team Members, Heather Johnson, bds mktg
Sponsor:
RMMC Learning Session: Monday, April 16, 1:30 – 2:40 p.m.
Team Personnel #3: “Can Coaching Help You Attain the Next Level?”
Presenters: Art Turock, Elite Performance Provocateur
Sponsor:
GOLF Sponsorship Opportunities:
Naming Rights of Charity Golf Event – Single Sponsor$5,000
Golfers’ Breakfast – Sole Sponsor$4,000
Golf Hole Tee-Box Sponsor – 18 available$250
Charity Golf Prize Sponsor$500
Other RMMC Sponsorship Opportunities:
RMMC Hotel Key Card Sponsorship$3,500
RMMC Name Badge Sponsorship $3,500
RMMC Water Break Station Sponsorship$5,000
RMMC Conference Bag
RMMC Program Pen & Pad Set Sponsorship$5,000
RMMC Reception Cocktail Napkin Sponsorship$3,000
RMMC Lanyard Sponsorship$3,000

Dine-Around

Special Monday Night RMMC Dine-Around Opportunity
Dine-Around: With limited dining opportunities in the Saddlebrook/Wesley Chapel area, a new twist this year is offering dining choices for the Monday evening venue with two distinct separate options being offered. NARMS will provide group transportation to members to/from these venues and members will determine where/what they will eat based on those localized offerings on April 16.

As each individual goes through the registration process, they will be asked to select their obvious choice of which Dine-Around Option or to indicate that they will not be attending with the resulting collective list to help with transportation planning. With either Dine-Around option choice, the NARMS registrants will still determine which restaurant they will choose to eat at and will be buying their own dinners with NARMS arranging for the transportation.

Dine-Around Option #1: Ybor City dining & entertainment
Ybor City (pronounced ‘ee-bor’ is a historic neighborhood in Tampa, Florida located just northeast of downtown. It was founded in the 1880s by cigar manufacturers and was populated by thousands of immigrants, mainly from Spain, Cuba and Italy. For the next 50 years, workers in Ybor City’s cigar factories would roll millions of cigars annually.

Known as Tampa’s Latin Quarter for over a century, Ybor City is an exotic blend of aromas, flavors, sights and sounds. From the scent of roasting Cuban coffee early in the morning to the rhythms of Latin music late into the night, Ybor is a feast for the senses.

A range of area restaurants both in cuisine and price exist, including Spanish, Cuban, Italian, Greek and French - just by strolling down La Setima, the main street of the Historic District. Share authentic tapas and a pitcher of Spanish sangria in a café atmosphere reminiscent of a Mediterranean village.

Founded by Vicente Martinez-Ybor as a cigar-manufacturing center, Ybor City today is one of only two National Historic Landmark Districts in Florida. Red brick buildings, wrought iron balconies and narrow brick streets give it an old-world charm that is a refreshing change of pace from the beach and the mall.

One group dinner option might be Columbia Restaurant, Florida’s oldest restaurant while operated by the Hernandez Gonzmart family since early 1900’s and an “All-American Icon” tag as one of only 50 U.S. restaurants with such designation.

The Hernandez Gonzmart family has been making restaurant history since 1905 when they opened their landmark Columbia Restaurant in Tampa’s Historic Ybor City, which today is Florida’s oldest restaurant, and the World’s Largest Spanish restaurant. Today, 4th & 5th generation family members work hard to preserve the family’s legacy that their great-grandfather Casimiro Hernandez Sr. created over 100 years ago when he opened the Columbia as a corner café frequented by local cigar workers.

Dine-Around Option #2: Pier 60
Check out Pier 60 in Clearwater Beach to enjoy Florida Gulfside sunset and dine at one of the area restaurants. A great spot to enjoy Florida in April, weather permitting, where early spring sunset on the beach should be inspiring! A list of dining opportunities will be provided to those seeking the Pier 60 experience at sundown on the Gulf Coast.

Friends

Friends of NARMS: Notation on Website & at conference, $250

We know not everyone will be able to attend this year’s conference! But it takes more than conference registrations, trade show exhibitor fees and generous sponsor dollars to make for a great conference! Do your part or consider doing extra by becoming a “FRIEND OF NARMS”!

Exhibitors

Booths are 10’ X 10’ and include pipe and drape, name sign, carpeting and electricity. Once registered, exhibitors will receive the exhibitor kit and are then responsible for ordering their own furniture and other booth accessories through the trade show supplier.

Exhibitors are encouraged to attend the golf event, general sessions, breakout groups, receptions and meal functions along with all conference attendees to make full use of conference experience. Regardless whether an exhibitor chooses to set up their booth Saturday afternoon or just before the Sunday afternoon trade show opening, we encourage exhibitor participation in the NEW RMMC OPEN RECEPTION & NETWORKING EVENT on Saturday at 6 p.m. on Dempsey’s Patio with all NARMS elected and volunteer leaders, committee members, sponsors and all other attendees!

Trade Show Event: The In-Store Retail Merchandising & Marketing Conference Presented by NARMS International Saturday, April 14, - Tuesday, April 17, 2012
Event Location:
Saddlebrook Resort
5700 Saddlebrook Way, Tampa, FL 33543
813-907-4401

Exhibitor Set-Up:
Saturday, April 14, 2012
12:00 noon – 5 p.m.

Trade Show Schedule:
The trade show and related activities will offer 24+ hours of networking and product/service review with conference attendees.
Sunday, April 15th, 2012 – 7 a.m. – 1 p.m. CWF Charity Golf Event
Sunday, April 15th, 2012 – 1:30 p.m. – 7:00 p.m. Includes Opening Night Reception on trade show floor
Monday, April 16th, 2012 – 7:30 a.m. – 6:15 p.m. Includes Networking Breakfast in Trade Show Area, a p.m. break and exhibitor reception on trade show floor
Tuesday, April 17th, 2012 – 7:30 a.m. – 11:30 a.m. Networking Breakfast in Trade Show Area
Teardown begins at 11:30 a.m. as General Session wraps up. (Please, no early teardowns!)