2010 NARMS Annual Conference

About

The NARMS 2010 spring conference has concluded and I encourage you to review the selected presentations and audio files attached to the agenda items.

I encourage you to save the date for the 16th annual NARMS Conference April 9-12, 2011 at the Portola Plaza Hotel in Monterey.

Dan Borschke
President & CEO

Agenda

If presentation files are available, they will be posted on the left side of the workshop. Clicking on an icon will download or play the file. Click on the search icon to see all related articles on NARMS.com; the twitter icon to see all mentions on Twitter. If you want upcoming workshop notifications of each workshop during the conference, follow @narms2010 and set up your twitter account to send notifications to your phone.

Saturday, April 17th, 2010
	9:00 AM - 6:00 PM	Conference Registration Twitter hashtag: #342NARMS2010
	12:00 PM - 5:00 PM	Board of Directors Meeting Twitter hashtag: #346NARMS2010
	12:00 PM - 6:00 PM	Exhibits Set-up
	12:00 PM - 6:00 PM	Internet Cafe Open Twitter hashtag: #345NARMS2010
	6:00 PM - 8:00 PM	Associate Division Committee Meeting Twitter hashtag: #351NARMS2010
	6:00 PM - 8:00 PM	Event Marketing Division Committee Meeting Twitter hashtag: #349NARMS2010
	6:00 PM - 8:00 PM	IFBA Division Committee Meeting Twitter hashtag: #350NARMS2010
	6:00 PM - 8:00 PM	MSO Division Committee Meeting Twitter hashtag: #347NARMS2010
	6:00 PM - 8:00 PM	PIC Division Committee Meeting Twitter hashtag: #348NARMS2010
	8:00 PM - 10:00 PM	Chairman’s Reception (By Invitation Only)
Sunday, April 18th, 2010
	7:00 AM - 12:00 PM	NARMS Annual Golf Tournament
	9:00 AM - 6:00 PM	Conference Registration Twitter hashtag: #356NARMS2010
	9:00 AM - 6:00 PM	Internet Cafe Twitter hashtag: #357NARMS2010
	9:00 AM - 12:00 PM	Exhibits Set-up
	1:00 PM - 6:00 PM	Trade Show Open Twitter hashtag: #360NARMS2010
	1:00 PM - 2:00 PM	How Your Company’s Investments Can Remain Viable In These Trying Times Moderated by: Tim Wynne and Robert Long - Oppenheimer & Company Twitter hashtag: #395NARMS2010
	1:00 PM - 2:00 PM	Integrating Social Media with your NARMS.com Presence Moderated by: Gerard McLean - Rivershark, Inc. and Paulette Blaskey - NARMS International Twitter hashtag: #398NARMS2010
	1:00 PM - 2:00 PM	NARMS Certify U and You Ken Kress Twitter hashtag: #400NARMS2010
	2:00 PM - 2:30 PM	NARMS Annual Business Meeting Twitter hashtag: #361NARMS2010
	2:30 PM - 3:30 PM	NARMS 15th Annual Spring Conference Keynote Address The Future of Marketing, Retailing and Communication with the Consumer - Burt Flickinger, III; Managing Director - Strategic Resource Group (SRG) Twitter hashtag: #401NARMS2010
	3:30 PM - 4:00 PM	Break
	4:00 PM - 5:00 PM	NARMS U Session # 1 - 2010 Sampling Survey Findings Moderated by: Dr. Kenny Herbst - Wake Forest University Twitter hashtag: #417NARMS2010
	4:00 PM - 5:00 PM	NARMS U Session # 1 - Developing and Maintaining Business Relationships Moderated by: Steve Zipkoff - Zipkoff Solutions Twitter hashtag: #413NARMS2010
	4:00 PM - 5:00 PM	NARMS U Session # 1 - HR Update - Russ Hollrah, Esq. and Craig Sherman, Esq. Twitter hashtag: #405NARMS2010
	4:00 PM - 5:00 PM	NARMS U Session # 1 - Neuromarketing and the Future of Retail Moderated by: Deborah Mitchell, University of Wisconsin Twitter hashtag: #412NARMS2010
	4:00 PM - 5:00 PM	NARMS U Session # 1 - Partnering with Your Customers to Create Superior Value Moderated by: Jerry O’Brien Twitter hashtag: #404NARMS2010
	4:00 PM - 5:00 PM	NARMS U Session # 1 - The Wonder Down Under - Why Retailers and MSO’s in Australia have grown during the Global Financial Crisis Moderated by: Kevin Moore Twitter hashtag: #403NARMS2010
	5:00 PM - 6:00 PM	Opening Night Reception Twitter hashtag: #366NARMS2010
Monday, April 19th, 2010
	7:00 AM - 6:00 PM	Conference Registration Twitter hashtag: #367NARMS2010
	7:00 AM - 6:00 PM	Internet Cafe Open Twitter hashtag: #368NARMS2010
	7:30 AM - 8:45 PM	Continental Breakfast
	7:30 AM - 8:45 PM	MSO Division Session #1: New Enabling Technologies To Meet Retail Service Industry Trends Moderated by: Vickie Alarie - Alarie Consulting Twitter hashtag: #370NARMS2010
	7:30 AM - 8:45 PM	PIC Division Session # 1: This Is The Time For A Change Moderated by: Dave & Laura Butler - Worklife Performance Consulting, LLC Twitter hashtag: #371NARMS2010
	9:00 AM - 12:30 PM	Manufacturer/Retailer Connection Forum 9:00 AM - 10:00 AM Are You Ready for the “Reset”? 3 Revelations that Will Rock Your Retail Reality - Carol Spieckerman - newmarketbuilders 10:00 AM - 10:30 AM 20th Century Fox Entertainment - Kelly Hampton - Executive Director of Merchandising 10:30 AM - 11:00 AM Nintendo - Mary Jo Bastuba - Senior National Field Manager 11:00 AM - 11:30 AM Roundy’s Supermarkets - Joe Wood - Vice President - Business Intellegence 11:30 AM - 12:00 PM HP - Loren Woodbury - Consumer Market Sales 12:00 PM - 12:30 PM Teters Floral Products - Kelly Baker - Executive Vice President of Sales Twitter hashtag: #372NARMS2010
	12:30 PM - 1:30 PM	Luncheon Twitter hashtag: #373NARMS2010
	12:30 PM - 2:00 PM	Manufacturer Share Group Luncheon Moderated by: Vickie Alarie - facilitator Twitter hashtag: #399NARMS2010
	12:30 PM - 6:00 PM	Trade Show Open Twitter hashtag: #374NARMS2010
	1:30 PM - 2:00 PM	Break
	2:00 PM - 3:30 PM	General Session - RORI: Return On Retail Investment Moderated by: Bart Flaherty - GroupM; Phil Lauria - Pelco Advisors; Jerry O’Brien - Kohl Center for Retail Excellence at the University of Wisconsin - Madison; Mary Jo Bastuba - Nintendo Twitter hashtag: #377NARMS2010
	3:30 PM - 4:00 PM	Break Twitter hashtag: #376NARMS2010
	3:30 PM - 4:00 PM	Capture Your Fair Share of the $93 Million Display Merchandising Opportunity… Train on the RORI Selling Calculator Moderated by: Bart Flaherty - Group M Business Science Twitter hashtag: #402NARMS2010
	4:00 PM - 5:00 PM	ARM Presents: General Session - A Conversation with Randall (Todd) Jones Randall (Todd) Jones - President of Publix Twitter hashtag: #397NARMS2010
	5:00 PM - 6:00 PM	Exhibitor Reception Twitter hashtag: #378NARMS2010
Tuesday, April 20th, 2010
	7:00 AM - 2:00 PM	Conference Registration
	7:00 AM - 2:00 PM	Internet Cafe
	7:30 AM - 8:45 AM	Continental Breakfast
	7:30 AM - 8:45 AM	MSO Division Session # 2: MSO Share Group Moderated by: Mark Hunter - The Sales Hunter Twitter hashtag: #382NARMS2010
	7:30 AM - 8:45 AM	PIC Division Session # 2: Building out the Future of Retail Moderated by: Chris Dammann - The Christopher Group Twitter hashtag: #383NARMS2010
	7:30 AM - 12:45 PM	Trade Show Open
	9:00 AM - 10:00 AM	NARMS U Session # 2 - Beyond WOW Customer Service Moderated by: Myra Golden Twitter hashtag: #415NARMS2010
	9:00 AM - 10:00 AM	NARMS U Session # 2 - Branding Up and Down the Value Chain Moderated by: Deborah Mitchell, University of Wisconsin Twitter hashtag: #419NARMS2010
	9:00 AM - 10:00 AM	NARMS U Session # 2 - TCE - Total Customer Experience - A Business to Business Orientation Moderated by: Phil Lauria - Pelco Advisors, LLC Twitter hashtag: #418NARMS2010
	9:00 AM - 10:00 AM	NARMS U Session # 2 - The New Retail Swiss Army Sales Associates and How to Train Them Moderated by: Kreta Chandler - Retail Brand Strategies, LLC Twitter hashtag: #407NARMS2010
	9:00 AM - 10:00 AM	NARMS U Session # 2 - The Values-Based Retailer Moderated by: Jerry O’Brien, University of Wisconsin Twitter hashtag: #420NARMS2010
	9:00 AM - 10:00 AM	NARMS U Session # 2 - Three Principles for Marketing Today Moderated by: Nancy Wong, University of Wisconsin Twitter hashtag: #408NARMS2010
	10:00 AM - 10:30 AM	Break
	10:30 AM - 11:30 AM	NARMS U Session # 3 - Neuromarketing & The Future of Retail Moderated by: Deborah Mitchell, University of Wisconsin Twitter hashtag: #423NARMS2010
	10:30 AM - 11:30 AM	NARMS U Session # 3 - Partnering with Your Customers to Create Superior Value Moderated by: Jerry O’Brien, University of Wisconsin Twitter hashtag: #422NARMS2010
	10:30 AM - 11:30 AM	NARMS U Session # 3 - The Psychology of Choice Moderated by: Nancy Wong, University of Wisconsin Twitter hashtag: #424NARMS2010
	10:30 AM - 12:30 PM	NARMS U Session # 3 - This is the Time for a Change Moderated by: Dave and Laura Butler Twitter hashtag: #421NARMS2010
	10:30 AM - 11:30 AM	NARMS U Session # 3 2010 Emerging Retail Trends Moderated by: Mark Hunter - The Sales Hunter Twitter hashtag: #416NARMS2010
	11:30 AM - 11:45 AM	Break
	11:45 AM - 12:45 PM	NARMS U Session # 4 - 2010 Emerging Retail Trends Moderated by: Mark Hunter - The Sales Hunter Twitter hashtag: #426NARMS2010
	11:45 AM - 12:45 PM	NARMS U Session # 4 - Branding Up & Down the Value Chain Moderated by: Deborah Mitchell - University of Wisconsin Twitter hashtag: #429NARMS2010
	11:45 AM - 12:45 PM	NARMS U Session # 4 - The Values-Based Retailer Moderated by: Jerry O’Brien - University of Wisconsin Twitter hashtag: #427NARMS2010
	11:45 AM - 12:45 PM	NARMS U Session # 4 - The Wonder Down Under - Why Retailers and MSOs in Australia have grown during the Global Financial Crisis Moderated by: Kevin Moore - Crossmark Australia Twitter hashtag: #425NARMS2010
	11:45 AM - 12:45 PM	NARMS U Session # 4 - Three Principles for Marketing Today Moderated by: Nancy Wong - University of Wisconsin Twitter hashtag: #428NARMS2010
	12:45 PM - 2:00 PM	Lunch Twitter hashtag: #391NARMS2010
	2:00 PM - 3:00 PM	NARMS U Session # 5 - 2010 Sampling Survey Findings Moderated by: Dr. Kenny Herbst - Wake Forest University Twitter hashtag: #430NARMS2010
	2:00 PM - 3:00 PM	NARMS U Session # 5 - Beyond WOW Customer Service Moderated by: Myra Golden Twitter hashtag: #431NARMS2010
	2:00 PM - 3:00 PM	NARMS U Session # 5 - NARMS Certify U & You Moderated by: Ken Kress Twitter hashtag: #409NARMS2010
	2:00 PM - 3:00 PM	NARMS U Session # 5 - The Psychology of Choice Moderated by: Nancy Wong - University of Wisconsin Twitter hashtag: #433NARMS2010
	3:00 PM - 5:00 PM	NARMS Pool Party Networking Event Twitter hashtag: #393NARMS2010
	6:00 PM - 9:00 PM	Closing Night Reception and Dinner (Additional Fee Required) Chuck Latham & Associates, Kit Moss Productions and Lawrence Merchandising Services Presents: Memories of Abbey Road Click here for a sample of their music Twitter hashtag: #394NARMS2010
Wednesday, April 21st, 2010
	9:00 PM - 9:00 PM	Saddlebrook Resort Twitter hashtag: #434NARMS2010

Hotel/Travel

Please enjoy the short video about the Saddlebrook Resort.

Sponsorship

Learn how to sponsor the NARMS Conference

Gold Sponsors

Mosaic Sponsorship: Gold Sponsorship Mosaic drives sustained value by connecting brands with consumers at retail through dedicated teams of Knowledge Experts. They become the in-person extension of our clients; engaging customers, providing a consistent store experience, creating mindshare at the retail associate level, qualifying consumer needs, demystifying complex choices, and closing the sale. Web Site

Silver Sponsors

SAS ROI Retail Merchandising Sponsorship: Silver Sponsorship, Sunday Evening Reception SAS ROI Retail Merchandising is a full service Merchandising Services Company headquartered in Orange California supporting 12 operating divisions nationally, including our Eastern Region office in Cincinnati, Ohio. We specialize in highly complex and labor intensive merchandising projects, complete store and category resets, ongoing retail coverage and retailer directed compliance programs. Our customer base is broadscope, consisting of Chain Grocery & Drug, Mass Merchandisers, Wholesalers, Distributors, Manufacturers and Brokers. Web Site

Prism Retail Services Sponsorship: Silver Sponsorship Prism is a leading national provider of retail merchandising, installation and related store set-up services. We specialize in driving sales performance at the retail store level by improving speed-to-shelf; reducing distribution voids and out-of-stocks; reducing new store set-up/remodel project windows and more. With expertise in both hard lines and soft lines, Prism provides services in every major retail channel through a professional, uniformed workforce of direct-employed merchandisers and set-up crews. Merchandisers at Prism enjoy the benefits of being directly-employed associates, competitive wages, direct deposit, flexible scheduling and eligibility to participate in our 401(k) program (within established guidelines). Prism offers variety and flexibility in work assignments as we service a multitude of retailers representing the nation’s best chain store and independent retailers. Prism delivers the best retail service solutions for our clients and we do that through our talented merchandising workforce. Visit us on the web at www.prismretailservices.com to learn more about Prism and to access our convenient, online Employment Opportunities page. Web Site

Set and Service Resources Sponsorship: Silver Sponsorship Tap into the best labor pool in the Retail Service Industry with the ONLY staffing company in the U.S. that focuses on this industry! Set and Service Resources (SASR) handles the entire recruiting, screening, hiring and staffing management process, including associated payroll and insurance requirements. SASR has the ability to supply your Retail Service staffing requirements locally, regionally and nationally. With day and night availability, SASR management teams are accessible via email or by phone to deal with any questions or requirements you may have. SASR has a reputation founded on excellent service, commitment to meeting the needs of our customers, and gaining the trust of our field associates. We maintain a pool of qualified employees who specialize in: Merchandising; New Store Sets; Remodels and Resets, Carpentry, Assembly, Fixture Installation; Surveys, Recruiting; Scheduling. Web Site

StratMar Retail Services Sponsorship: Silver Sponsorship Stratmar is the oldest “Founding Father” and one of the largest National retail Intercept event management and field service companies in the industry. Today, we are a leading full-service provider of retail marketing services, including product Demonstration, Consumer Education, Sampling, In-House Demonstration Management, Retail Associate Training, Road Show Management, Merchandising and other promotional services to the retail community and its business partners. Stratmar offers National, dedicated field force coverage and operations with expertise in event management in all Classes of Trade using “Best-in-Class” processes and a state-of-the-art, web-based communications platform that maximizes program efficiency and effectiveness. For 40 years, Stratmar has successfully delivered top-quality, reliable, customized and highly targeted programs and services to hundreds of leading manufacturers and retailers across the U.S. and Canada in support of their marketing initiatives and objectives. Web Site

Sponsors

Natural Insight Sponsorship: Registration Bags, Meeting Notepads NaturalInsight is the on demand workforce management solution that empowers your field workers to schedule work, manage tasks, report data and get paid. Managers track activities and manage projects from their Web dashboard and update clients with real time progress. Easy and intuitive to use, managers can quickly update locations, add new survey questions or adjust scheduled times to improve project results. Enhance your ability to manage all of your People, Places & Projects … with NaturalInsight. Using is Believing! Web Site

WorkSmart Merchandising Sponsorship: Educational Sessions Pens, Cocktail Napkins WorkSmart Merchandising exists to meet the needs of a growing industry in need of innovative ideas, prompt and professional services. The challenge is huge to provide clients with a dependable, capable and productive workforce and steady jobs for vendors. We work hard to provide all in-store merchandising services especially anything specialized. Our strength is in our attention to detail, communication and follow-through. Web Site

Acosta Sales and Marketing Co. Sponsorship: Name Badge Acosta Sets and Projects, a division of Acosta is your one stop for surge and project needs. Acosta Sets and Projects specializes in new item cut-ins, merchandising resets and any task that can be accomplished in a retail store! Web Site

BDS Marketing Inc. Sponsorship: Conference Water Bottles BDS provides integrated retail marketing programs, specializing in speed to market, accelerating the sales curve and delivering the brand experience 1:1 with consumers and retail sales associates. BDS maximizes in-store presence through merchandising, training, assisted selling, account-specific promotions, events and intelligence gathering. Our campaigns drive sales, customer acquisition and retention. Founded in 1984, BDS is located in Irvine, California. Web Site

Chuck Latham Associates, Inc. Sponsorship: Closing Night Reception/Dinner Chuck Latham Associates# highly trained team of retail professionals utilizes cutting edge technology and extensive retail execution experience to deliver outstanding in-store results across multiple channels. Our skilled and dedicated associates provide monthly sales calls, continuity service, audit/pricing surveys, category updates, remodel/new store set services and demo events at major retailers and distributors. CLA is located in Parker, CO, with regional offices in Phoenix, San Diego and Atlanta. The most important benefit we offer our clients is the CLA way: #Doing business with honesty, loyalty and integrity# With CLA, you can rest assured you will have Peace of Mind, from start to finish! Web Site

CROSSMARK Sales and Marketing, Inc. Sponsorship: Hotel Key Cards CROSSMARK is a professional services company providing quality headquarter representation, retail implementation, and trade optimization services for manufacturers and retailers across all trade channels. Through scale, expertise, and efficient business processes, CROSSMARK helps consumer packaged goods manufacturers and retailers increase sales while reducing costs. Web Site

Notable Impressions Sponsorship: Registration Bags Notable Impressions specializes in the sale of imprinted promotional products, apparel and gifts. Virtually anything that a business or organization wishes to have their name imprinted on is within our purview. Our in house art department insures that your logo and copy looks their best. We can assist you with increasing your sales and profits, brand awareness, thanking your customers. Web Site

Beam Team, The Sponsorship: Conference Coffee Service/Cup Sleeves The Beam Team is a national provider of retail services with four regional offices managing more than 400 full-time (W-2) professionals. We tackle virtually any retail merchandising, installation, new store set/reset or any other specific retail challenge with the industry’s best trained work force armed with the best technology. Web Site

Lawrence Merchandising Services Sponsorship: Registrants Pen Lawrence Merchandising is a national Merchandising Service Organization and industry leader specializing in customized solutions across all product categories and in multiple retail formats. For over 47 years retailers, suppliers and manufacturers have depended on Lawrence to position many of the nation’s top brands through quality, reliable in-store merchandising support. Our Speed 2 Sales approach quickly moves your product from the back room and into the hands of your consumer while utilizing our industry knowledge and experience to maximize our service. Lawrence Merchandising has over 2,500 seasoned reps across all 50 states and territories (including Alaska, Hawaii and Puerto Rico) providing the flexibility to execute customized retail solutions that drive stronger sales, improve product sell through and strengthen customer relationships. Lawrence Merchandising makes it easier for our clients to achieve Speed 2 Sales! Web Site

Oppenheimer & Co., Inc Sponsorship: Educational Note Pads As a leading investment bank and full-service investment firm, we are dedicated to providing independent financial advice, a full spectrum of traditional and nontraditional products and solutions and responsive client service to individuals, families, corporate executives, businesses, and instritutions. Web Site

MAP (Multi-Merchandising Action Professionals) Sponsorship: Monday Lunch, Golf Outing Tee Box Multi-Merchandising Action Professionals (MAP) is committed to excellence in merchandising and top value for your dollar. Operating out of central Pennsylvania, MAP works in all major grocery and discount chains and in the entire state of PA and its five neighboring states (NY, MD, NJ, OH, WV. Delaware, New England, Northern VA and the hard to service West Virginia areas can also be serviced. Let us put your products on the MAP! Web Site

LP In-Store Services, LLC Sponsorship: Golf Outing Hole & Tee Box LP In-Store Services, LLC provides demonstration, merchandising, and mystery-shopping/auditing services nationwide (and in Canada and parts of Europe). We specialize in out-of-area and last minute bookings and specialized events. We can do everything from program creation and development to scheduling services. We have served a wide range of clients and products, and are quickly growing. We also offer state-of-the-art reporting systems. Our goal is simple: “To become the number one marketing/staffing agency in America!” Web Site

StarWorks Marketing & Communications, Inc. Sponsorship: Golf Outing Hole StarWorks provides marketing, advertising, and public relations services to a wide variety of clients, including NARMS International and IFBA. StarWorks uses an integrated marketing and communication approach by implementing only the very best practices in: Direct Marketing; Advertising; Public Relations; Graphic Design; Web Development; Corporate Event Planning. Whether your organization is large or small … We celebrate Your Business! So, let’s work together to help you grow. www.starworks1.com Web Site

Your Sponsorship Return on Investment

• A successful Spring Conference
• A more robust Retail Marketing Industry
• Your company logo listed on www.narms.com with over 2 million views per month
• Your company logo listed in September, December & March NARMS Today which has 1,400 circulation per edition
• Your company Logo listed in all promotional literature and e-mails distributed to NARMS members and attendees (the earlier you sign up… The more exposure you get!)
• Signage exposure at the conference
• Corporate Ad in thrice weekly Newsfeed*
• Corporate Ad in Conference Attendee Book*
• The opportunity to insert your one-page flyer into every Attendee Packet*
• Introduction of Keynote Speakers (for Speaker Sponsors/Platinum Sponsor)
• Invitation to the NARMS Spring Conference Chairman’s Reception
• Access to Sponsors/Exhibitor Lounge
• Your Industry’s Eternal Gratitude

Friends

ActionLink

At Your Service Marketing

Brenda Hamill - Let’s Meet LLC

Clifton Gunderson LLP

Computer Resource Center, Inc.

Daniel C. Borschke

Komtel, Inc.

LP In-Store Services, LLC

MAP (Multi-Merchandising Action Professionals)

MJH & Associates, The Sales Hunter

MTI (Merchandising Technologies, Inc.)

Notable Impressions

Pelco Advisors, LLC

Retail Marketing Services East Inc.

Rocky Mountain Merchandising & Services - Sue Hughes

Rocky Mountain Merchandising & Services - Sue Hughes

Shelf Tech - Butch Silver

Shelf Tech - Jackie Cvik

Signature Retail Services

SPAR Group Inc. - Todd Bryce

SPAR Group Inc. - William Brenner

Warehouse Demo Services, Inc.

Working Partners

Exhibitors

Computer Resource Center, Inc.	Download Brochure
Corporate Lodging Consultants, Inc.	Download Brochure
In-Store Marketing Institute	Download Brochure
Insurance First, Inc.
Komtel, Inc.	Download Brochure
Levy Merchandising Services
Metaworks Inc.	Download Brochure
NARMS International	Download Brochure
Natural Insight
Omega Solutions	Download Brochure
ONit, LLC	Download Brochure
Quofore	Download Brochure
Red Roof Inn	Download Brochure
Set and Service Resources	Download Brochure
StarWorks, LLC	Download Brochure
Synergy Systems Inc.
Tristate PEO	Download Brochure
TrueContext	Download Brochure

Exhibit Details

Booths include pipe and drape, name sign, carpeting, and electricity.  Exhibitors are responsible for ordering their own booth furniture.

Information about furniture, internet and shipping will be emailed to exhibitors prior to conference. Exhibitors are encouraged to attend general sessions, workshops, receptions, and lunches.

Save the date for the 16th annual NARMS Conference April 9-12, 2011 at the Portola Plaza Hotel in Monterey.