2010 NARMS Annual Conference

About

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As the NARMS 2010 spring conference rapidly approaches, I encourage you to review the information here that identifies many learning and networking opportunities taking place at the Saddlebrook Resort in Tampa, FL April 17-20, 2010.

We have already established amazing speakers and guests to provide you wealthy information to bring back to your company. I encourage you to register early for this event and hope to see you at the Saddlebrook Resort for the 15th Annual Meeting.

Dan Borschke
President & CEO

Registration information

Attendance fees
Member Registration before Feb 28	$500 / Person
Member Registration after Feb 28	$550 / Person
Member On-Site Registration	$600 / Person
Non-member Registration Fee	$750 / Person
Spouse/Guest Registration Fee	$250 / Person

Registration fee includes all educational and networking session, breakfasts (2), lunches (3), and the Sunday and Monday evening receptions.

Optional Events
Tuesday Closing Night Reception & Dinner	$75
Sunday Morning NARMS Golf Classic (includes lunch)	$180
Rental Clubs (Left or Right, charged to your room)	$60
Friend of NARMS	$100

All fees payable in USD with registration conducted in the US Eastern time zone.

Conference attendee name changes at conference site will incur $100 change fee.

Absolutely no (under any circumstances) refunds will be provided after March 15, 2010.

Spouses or Guests are defined as those individuals who are not an employee, director or owner of member or non/member company that is registered for the conference. Spouses or Guests can only participate in the social aspect of the conference (Tuesday night Reception and Dinner have an extra charge) and may not attend any of the educational sessions.

Begin your registration today in the gray sidebar above

Agenda

If presentation files are available, they will be posted on the left side of the workshop. Clicking on an icon will download or play the file.

Saturday, April 17th, 2010
	9:00 AM - 6:00 PM	Conference Registration
	12:00 PM - 6:00 PM	Exhibits Set-up
	12:00 PM - 6:00 PM	Internet Cafe Open
	1:00 PM - 5:00 PM	Board of Directors Meeting
	6:00 PM - 8:00 PM	Associate Division Committee Meeting
	6:00 PM - 8:00 PM	Event Marketing Division Committee Meeting
	6:00 PM - 8:00 PM	IFBA Division Committee Meeting
	6:00 PM - 8:00 PM	MSO Division Committee Meeting
	6:00 PM - 8:00 PM	PIC Division Committee Meeting
	8:00 PM - 10:00 PM	Chairman’s Reception (By Invitation Only)
Sunday, April 18th, 2010
	7:00 AM - 12:00 PM	NARMS Annual Golf Tournament
	9:00 AM - 6:30 PM	Conference Registration
	9:00 AM - 6:30 PM	Internet Cafe Open
	9:00 AM - 12:00 PM	Exhibits Set-up
	1:00 PM - 6:30 PM	Trade Show Open
	1:00 PM - 2:00 PM	How Your Company’s Investments Can Remain Viable In These Trying Times Moderated by: Tim Wynne and Robert Long - Oppenheimer & Company
	1:00 PM - 2:00 PM	Integrating Social Media with your NARMS.com Presence Moderated by: Gerard McLean - Rivershark, Inc. and Paulette Blaskey - NARMS International
	2:00 PM - 3:30 PM	NARMS Annual Business Meeting & Opening Keynote Address
	3:30 PM - 4:00 PM	Break
	4:00 PM - 5:00 PM	NARMS U Session # 1 1) 2010 Sampling Survey Findings - Dr. Kenny Herbst - Wake Forest University 2) The Wonder Down Under - Why Retailers and MSO’s in Australia have grown during the Global Financial Crisis - Kevin Moore - Crossmark Australia 3) HR Update - Russ Hollrah, Esq. and Craig Sherman, Esq. 4) Partnering with Your Customers to Create Superior Value - Jerry O’Brien, University of Wisconsin 5) Neuromarketing and the Future of Retail - Deborah Mitchell, University of Wisconsin
	5:00 PM - 6:30 PM	Opening Night Reception
Monday, April 19th, 2010
	7:00 AM - 6:30 PM	Conference Registration
	7:00 AM - 6:30 PM	Internet Cafe Open
	7:30 AM - 8:45 PM	Continental Breakfast
	7:30 AM - 8:45 PM	MSO Division Session #1: Technology Update Moderated by: Vickie Alarie
	7:30 AM - 8:45 PM	PIC Division Session # 1: This Is The Time For A Change Moderated by: Dave & Laura Butler
	9:00 AM - 12:30 PM	Manufacturer/Retailer Connection Forum 9:00 AM - 10:00 AM Are You Ready for the “Reset”? 3 Revelations that Will Rock Your Retail Reality - Carol Spieckerman - newmarketbuilders 10:00 AM - 10:30 AM 20th Century Fox Entertainment - Kelly Hampton - Executive Director of Merchandising 10:30 AM - 11:00 AM Nintendo - Mary Jo Bastuba - Senior National Field Manager 11:00 AM - 11:30 AM Roundy’s Supermarkets - Joe Wood - Vice President - Business Intellegence
	12:30 PM - 1:30 PM	Luncheon
	12:30 PM - 2:00 PM	Manufacturer Share Group Luncheon Moderated by: Vickie Alarie - facilitator
	12:30 PM - 6:30 PM	Trade Show Open
	1:30 PM - 2:00 PM	Break
	2:00 PM - 3:30 PM	General Session - RORI: Return On Retail Investment Moderated by: Bart Flaherty - GroupM; Phil Lauria - Pelco Advisors; Jerry O’Brien - Kohl Center for Retail Excellence at the University of Wisconsin - Madison; Mary Jo Bastuba - Nintendo
	3:00 PM - 3:30 PM	Break
	4:00 PM - 5:00 PM	Genaral Session - A Conversation with Randall (Todd) Jones Randall (Todd) Jones - President of Publix
	5:00 PM - 6:30 PM	Exhibitor Reception
Tuesday, April 20th, 2010
	7:00 AM - 2:00 PM	Conference Registration
	7:00 AM - 2:00 PM	Internet Cafe Open
	7:30 AM - 8:45 AM	Continental Breakfast
	7:30 AM - 8:45 AM	MSO Division Session # 2: MSO Share Group Moderated by: Mark Hunter
	7:30 AM - 8:45 AM	PIC Division Session # 2: Building out the Future of Retail Moderated by: Chris Dammann
	7:30 AM - 12:45 PM	Trade Show Open
	9:00 AM - 10:00 AM	NARMS U Session # 2 1) Beyond WOW Customer Service - Myra Golden 2) TCE - Total Customer Experience - A Business to Business Orientation - Phil Lauria - Pelco Advisors, LLC 3) Three Principles for Marketing Today - Nancy Wong, University of Wisconsin 4) Branding Up and Down the Value Chain - Deborah Mitchell, University of Wisconsin 5) The Values-Based Retailer - Jerry O’Brien, University of Wisconsin
	10:00 AM - 10:30 AM	Break
	10:30 AM - 11:30 AM	NARMS U Session # 3 1) This is the Time for a Change - Dave and Laura Butler 2) 2010 Emerging Retail Trends - Mark Hunter - The Sales Hunter 3) Partnering with Your Customers to Create Superior Value - Jerry O’Brien, University of Wisconsin 4) Neuromarketing & The Future of Retail - Deborah Mitchell, University of Wisconsin 5) The Psychology of Choice - Nancy Wong, University of Wisconsin
	11:30 AM - 11:45 AM	Break
	11:45 AM - 12:45 PM	NARMS U Session #4 1) The Wonder Down Under - Why Retailers and MSOs in Australia have grown during the Global Financial Crisis - Kevin Moore - Crossmark Australia 2) 2010 Emerging Retail Trends - Mark Hunter - The Sales Hunter 3) The Values-Based Retailer - Jerry O’Brien - University of Wisconsin 4) Three Principles for Marketing Today - Nancy Wong - University of Wisconsin 5) Branding Up & Down the Value Chain - Deborah Mitchell - University of Wisconsin
	12:45 PM - 2:00 PM	Lunch
	2:00 PM - 3:00 PM	NARMS U Session # 5 1) 2010 Sampling Survey Findings - Dr. Kenny Herbst - Wake Forest University 2) Beyond WOW Customer Service - Myra Golden 3) NARMS Certify U & You - Larry Dorr 4) The Psychology of Choice - Nancy Wong - University of Wisconsin
	3:00 PM - 5:00 PM	NARMS Pool Party Networking Event
	6:00 PM - 9:00 PM	Closing Night Reception and Dinner (Additional Fee Required)

Saddlebrook Resort

Please enjoy the short video about the Saddlebrook Resort.

Sponsorship

Learn how to sponsor the NARMS Conference

Platinum Sponsors

Synergy Systems Inc. Sponsorship: Platinum Sponsorship Who are we? Synergy Systems has pioneered the industry’s ONLY, real-time, collaborative solution providing MSO companies, Event Marketing companies, manufacturers, distributors, and their retail partners the ability to proactively manage their businesses to increase service efficiencies and improve relationships with their customers. Providing our customers with the very best in service and technology is our mission. At Synergy Systems we respect our business partners and work with them to provide these services for less than what others are charging for their One Way Applications. What makes Synergy different? Synergy leads the industry with its revolutionary approach to Field Workforce Management. We provide unique services such as NO Fee TD Links store management, system assisted event scheduling, full financial integration for billing and payroll into virtually any system, field reporting from a multiplicity of sources including any web based source as well as state of the art IVR with industry first, real-time voice data integration, and of course, the truly innovative launch of the Synergy Wall Mount Device which will soon make real time reporting & sharing of data a reality. Industry Leadership. In keeping with Synergy’s ongoing commitment to industry innovation, we are pleased to announce the unveiling of another industry first. Our clients now have the ability to capture unlimited custom store, employee, and client attributes (data) creating a whole new value for your clients. Store information such as shelf space, competitive allocations, demographic data, etc, are now easily compiled and tracked on an individual store basis. Employee information that you have never been able to capture before is now part of our everyday system, such as when was paperwork sent out, when was it received, hire and termination data, etc. These examples only scratch the surface of what our clients are now capturing. At Synergy Systems, being the industry leader, and innovating new ideas is simply part of our daily life. We are the best because we expect to be the best. Web Site

Gold Sponsors

Mosaic Sponsorship: Gold Sponsorship Mosaic drives sustained value by connecting brands with consumers at retail through dedicated teams of Knowledge Experts. They become the in-person extension of our clients; engaging customers, providing a consistent store experience, creating mindshare at the retail associate level, qualifying consumer needs, demystifying complex choices, and closing the sale. Web Site

Silver Sponsors

SAS ROI Retail Merchandising Sponsorship: Silver Sponsorship, Sunday Evening Reception, Monday Lunch, Monday Evening Reception & Tuesday Lunch SAS ROI Retail Merchandising is a full service Merchandising Services Company headquartered in Orange California supporting 12 operating divisions nationally, including our Eastern Region office in Cincinnati, Ohio. We specialize in highly complex and labor intensive merchandising projects, complete store and category resets, ongoing retail coverage and retailer directed compliance programs. Our customer base is broadscope, consisting of Chain Grocery & Drug, Mass Merchandisers, Wholesalers, Distributors, Manufacturers and Brokers. Web Site

StratMar Retail Services Sponsorship: Silver Sponsorship, Golf Outing Hole, Tee Box Stratmar is the oldest “Founding Father” and one of the largest National retail Intercept event management and field service companies in the industry. Today, we are a leading full-service provider of retail marketing services, including product Demonstration, Consumer Education, Sampling, In-House Demonstration Management, Retail Associate Training, Road Show Management, Merchandising and other promotional services to the retail community and its business partners. Stratmar offers National, dedicated field force coverage and operations with expertise in event management in all Classes of Trade using “Best-in-Class” processes and a state-of-the-art, web-based communications platform that maximizes program efficiency and effectiveness. For 40 years, Stratmar has successfully delivered top-quality, reliable, customized and highly targeted programs and services to hundreds of leading manufacturers and retailers across the U.S. and Canada in support of their marketing initiatives and objectives. Web Site

Acosta Sales and Marketing Co. Sponsorship: Silver Sponsorship Acosta Sets and Projects, a division of Acosta is your one stop for surge and project needs. Acosta Sets and Projects specializes in new item cut-ins, merchandising resets and any task that can be accomplished in a retail store! Web Site

Market Force Information Sponsorship: Silver Sponsorship Market Force Information is the leading customer experience information and insights partner for multi-location businesses. Through our unique suite of products and services we provide a holistic view of the customer experience along with actionable insights and on-site solutions to help drive stronger customer loyalty and increased sales. Market Force Information is the only company in the industry to offer a truly full service, integrated suite of mystery shopping, direct customer feedback, on-site merchandising and analytics services from a single provider. Visit www.marketforce.com to learn more about Market Force Information or to sign up to be a mystery shopper or merchandiser. Web Site

Prism Retail Services Sponsorship: Silver Sponsorship Prism is a leading national provider of retail merchandising, installation and related store set-up services. We specialize in driving sales performance at the retail store level by improving speed-to-shelf; reducing distribution voids and out-of-stocks; reducing new store set-up/remodel project windows and more. With expertise in both hard lines and soft lines, Prism provides services in every major retail channel through a professional, uniformed workforce of direct-employed merchandisers and set-up crews. Merchandisers at Prism enjoy the benefits of being directly-employed associates, competitive wages, direct deposit, flexible scheduling and eligibility to participate in our 401(k) program (within established guidelines). Prism offers variety and flexibility in work assignments as we service a multitude of retailers representing the nation’s best chain store and independent retailers. Prism delivers the best retail service solutions for our clients and we do that through our talented merchandising workforce. Visit us on the web at www.prismretailservices.com to learn more about Prism and to access our convenient, online Employment Opportunities page. Web Site

Set and Service Resources Sponsorship: Silver Sponsorship Tap into the best labor pool in the Retail Service Industry with the ONLY staffing company in the U.S. that focuses on this industry! Set and Service Resources (SASR) handles the entire recruiting, screening, hiring and staffing management process, including associated payroll and insurance requirements. SASR has the ability to supply your Retail Service staffing requirements locally, regionally and nationally. With day and night availability, SASR management teams are accessible via email or by phone to deal with any questions or requirements you may have. SASR has a reputation founded on excellent service, commitment to meeting the needs of our customers, and gaining the trust of our field associates. We maintain a pool of qualified employees who specialize in: Merchandising; New Store Sets; Remodels and Resets, Carpentry, Assembly, Fixture Installation; Surveys, Recruiting; Scheduling. Web Site

Sponsors

Natural Insight Sponsorship: Registration Bags, Meeting Notepads NaturalInsight is the on demand workforce management solution that empowers your field workers to schedule work, manage tasks, report data and get paid. Managers track activities and manage projects from their Web dashboard and update clients with real time progress. Easy and intuitive to use, managers can quickly update locations, add new survey questions or adjust scheduled times to improve project results. Enhance your ability to manage all of your People, Places & Projects … with NaturalInsight. Using is Believing! Web Site

Nintendo Sponsorship: Internet Cafe Nintendo maintains their own merchandising field force (NMI), which services all of the major electronics and video game retailers. Primary responsibilities include the merchandising of product, POP placement, interactive maintenance, and product education. Web Site

WorkSmart Merchandising Sponsorship: Educational Sessions Pens, Cocktail Napkins WorkSmart Merchandising exists to meet the needs of a growing industry in need of innovative ideas, prompt and professional services. The challenge is huge to provide clients with a dependable, capable and productive workforce and steady jobs for vendors. We work hard to provide all in-store merchandising services especially anything specialized. Our strength is in our attention to detail, communication and follow-through. Web Site

BDS Marketing Inc. Sponsorship: Conference Water Bottles BDS provides integrated retail marketing programs, specializing in speed to market, accelerating the sales curve and delivering the brand experience 1:1 with consumers and retail sales associates. BDS maximizes in-store presence through merchandising, training, assisted selling, account-specific promotions, events and intelligence gathering. Our campaigns drive sales, customer acquisition and retention. Founded in 1984, BDS is located in Irvine, California. Web Site

Chuck Latham Associates, Inc. Sponsorship: Closing Night Reception/Dinner Chuck Latham Associates# highly trained team of retail professionals utilizes cutting edge technology and extensive retail execution experience to deliver outstanding in-store results across multiple channels. Our skilled and dedicated associates provide monthly sales calls, continuity service, audit/pricing surveys, category updates, remodel/new store set services and demo events at major retailers and distributors. CLA is located in Parker, CO, with regional offices in Phoenix, San Diego and Atlanta. The most important benefit we offer our clients is the CLA way: #Doing business with honesty, loyalty and integrity# With CLA, you can rest assured you will have Peace of Mind, from start to finish! Web Site

CROSSMARK Sales and Marketing, Inc. Sponsorship: Hotel Key Cards CROSSMARK is a professional services company providing quality headquarter representation, retail implementation, and trade optimization services for manufacturers and retailers across all trade channels. Through scale, expertise, and efficient business processes, CROSSMARK helps consumer packaged goods manufacturers and retailers increase sales while reducing costs. Web Site

Kit Moss Productions, Inc. Sponsorship: Tuesday Night Closing Reception & Dinner For 29 years, KMP has created and executed marketing programs and events that make an impact on sales. KMP operates through an efficient central staff and field infrastructure supported by electronic communication. Trained representatives are assigned to projects based on the skill level required for the job. Web Site

Lawrence Merchandising Services Sponsorship: Tuesday Night Closing Reception & Dinner Lawrence Merchandising is a national Merchandising Service Organization and industry leader specializing in customized solutions across all product categories and in multiple retail formats. For over 47 years retailers, suppliers and manufacturers have depended on Lawrence to position many of the nation’s top brands through quality, reliable in-store merchandising support. Our Speed 2 Sales approach quickly moves your product from the back room and into the hands of your consumer while utilizing our industry knowledge and experience to maximize our service. Lawrence Merchandising has over 2,500 seasoned reps across all 50 states and territories (including Alaska, Hawaii and Puerto Rico) providing the flexibility to execute customized retail solutions that drive stronger sales, improve product sell through and strengthen customer relationships. Lawrence Merchandising makes it easier for our clients to achieve Speed 2 Sales! Web Site

Notable Impressions Sponsorship: Registration Bags Notable Impressions specializes in the sale of imprinted promotional products, apparel and gifts. Virtually anything that a business or organization wishes to have their name imprinted on is within our purview. Our in house art department insures that your logo and copy looks their best. We can assist you with increasing your sales and profits, brand awareness, thanking your customers. Web Site

Advanced Retail Merchandising, Inc. Sponsorship: Speaker Todd Jones - Publix Advanced Retail Merchandising is an organization devoted to providing high quality, value-added services to leading retailers and suppliers in the southeast United States. Advanced Retail Merchandising combines experienced personnel with an organizational structure using an activity-based model to deliver accountable bottom line results in today’s marketplace. Web Site

ARCHCO Sponsorship: Golf Outing Balls Archco provides field labor solutions that produce the greatest return on investment, when it comes to Human Capital. Our proven practical applications increase productivity, decrease cycle time and help eliminate defects. Archco provides customized executable programs designed specifically for you, utilizing one or all of our services. Archco’s National services include Payrolling, National Staffing (general labor, experienced merchandisers/demonstrators, management), Direct Hire services and HR. Call Today! Web Site

MAP (Multi-Merchandising Action Professionals) Sponsorship: Tuesday Lunch, Golf Outing Hole and Tee Box Multi-Merchandising Action Professionals (MAP) is committed to excellence in merchandising and top value for your dollar. Operating out of central Pennsylvania, MAP works in all major grocery and discount chains and in the entire state of PA and its five neighboring states (NY, MD, NJ, OH, WV. Delaware, New England, Northern VA and the hard to service West Virginia areas can also be serviced. Let us put your products on the MAP! Web Site

MCA-Merchandising Consultants Associates Sponsorship: Golf Outing Holes and Tee Boxes MCA, a Canadian corporation provides national coverage across Canada. MCA works with both leading retailer and manufacturer clients and provides the following services. Ongoing Sales & Merchandising Retail Coverage; Surge Coverage; Sales Force Augmentation Planogram Implementation; New Store Openings Competitive Price Audits; Mystery Shops ; etc Coverage includes all distribution channels in all Canadian geographical locations - urban, rural & remote Every MCA call has the same objectives, Get Results - Make an Impact - Build Our Client’s Business A Web Based reporting system facilitates analysis & provides clients with data in real time - 24/7 MCA national field force is managed by a field management team with managers across the country. If you are looking to grow your Canadian Business, effectively and economically, MCA is the partner you are looking for. Web Site

LP In-Store Services, LLC Sponsorship: Golf Outing Hole & Tee Box LP In-Store Services, LLC provides demonstration, merchandising, and mystery-shopping/auditing services nationwide (and in Canada and parts of Europe). We specialize in out-of-area and last minute bookings and specialized events. We can do everything from program creation and development to scheduling services. We have served a wide range of clients and products, and are quickly growing. We also offer state-of-the-art reporting systems. Our goal is simple: “To become the number one marketing/staffing agency in America!” Web Site

StarWorks Marketing & Communications, Inc. Sponsorship: Golf Outing Hole StarWorks provides marketing, advertising, and public relations services to a wide variety of clients, including NARMS International and IFBA. StarWorks uses an integrated marketing and communication approach by implementing only the very best practices in: Direct Marketing; Advertising; Public Relations; Graphic Design; Web Development; Corporate Event Planning. Whether your organization is large or small … We celebrate Your Business! So, let’s work together to help you grow. www.starworks1.com Web Site

Your Sponsorship Return on Investment

• A successful Spring Conference
• A more robust Retail Marketing Industry
• Your company logo listed on www.narms.com with over 2 million views per month
• Your company logo listed in September, December & March NARMS Today which has 1,400 circulation per edition
• Your company Logo listed in all promotional literature and e-mails distributed to NARMS members and attendees (the earlier you sign up… The more exposure you get!)
• Signage exposure at the conference
• Corporate Ad in thrice weekly Newsfeed*
• Corporate Ad in Conference Attendee Book*
• The opportunity to insert your one-page flyer into every Attendee Packet*
• Introduction of Keynote Speakers (for Speaker Sponsors/Platinum Sponsor)
• Invitation to the NARMS Spring Conference Chairman’s Reception
• Access to Sponsors/Exhibitor Lounge
• Your Industry’s Eternal Gratitude

(*for sponsors of $2,500 or more)

Download the sponsorship invitation

Friends

ActionLink

Brenda Hamill - Let’s Meet LLC

Clifton Gunderson LLP

Daniel C. Borschke

LP In-Store Services, LLC

MAP (Multi-Merchandising Action Professionals)

MJH & Associates, The Sales Hunter

MTI (Merchandising Technologies, Inc.)

Notable Impressions

Pelco Advisors, LLC

Rocky Mountain Merchandising & Services

Shelf Tech - Butch Silver

Shelf Tech - Jackie Cvik

SPAR Group Inc. - Todd Bryce

SPAR Group Inc. - William Brenner

Warehouse Demo Services, Inc.

Working Partners

Exhibitors

Booths include pipe and drape, name sign, carpeting, and electricity.  Exhibitors are responsible for ordering their own booth furniture.

Information about furniture, internet and shipping will be emailed to exhibitors prior to conference. Exhibitors are encouraged to attend general sessions, workshops, receptions, and lunches.

Dates:  Saturday, April 17 - Tuesday, April 20, 2010
Location:  Saddlebrook Resort - Tampa FL

Exhibitor set-up:
Saturday, April 17, 2010   Noon to 6:00 PM Sunday, April 18, 2010     9:00 AM to Noon

Trade Show Schedule:
Sunday, April 18, 2010
1:00 PM - 6:30 PM Trade Show Open

Monday, April 19, 2010
12:00 PM - 6:30 PM Trade Show Open

Tuesday April 20, 2010
7:30 AM - 12:45 PM Trade Show Open
12:45 PM Trade Show Teardown

Exhibit Fees - NARMS Member
10 × 10 Booth	$1,450.00
10 × 20 Booth	$2,400.00
Exhibit Fees - Nonmember
10 × 10 Booth	$2,460.00
10 × 20 Booth	$4,100.00
Registration for booth personnel - per person	$250
Host food item for Monday’s lunch at booth	$100
Sunday Morning Golf Classic - each person (Available only to registered conference exhibitors)	$180
Golf Club Rental - (charged to room)	$60
Tuesday Closing Night Reception & Dinner - each person (Available only to registered conference exhibitors)	$75
Friend of NARMS Thank you for your generous support	$100

Monday’s lunch will be provided in the trade show area with food items served from numerous exhibitor booths.
Registration Fees are refundable (minus a $50.00 processing fee) through March 15, 2010.
At Conference Attendee Name Changes - $100
All prices listed are in US Dollars