MSO Session #4 - A Customer-Focused Approach: The So What Factor in Effective Sales Penetration
April 12, 2008
On Tuesday, April 15th , the MSO Session #4: A Customer-Focused Approach: The So What Factor in Effective Sales Penetration, will be presented at 11am.
The session will be lead by consultant, educator, and author, Beth Goldstein. Expect to be involved in an energetic and interactive discussion with Beth based on her “eight marketing milestones for success” used with her clients.
During the session, the focus will be on defining why your customers actually buy from you, ther motivation, values, and brand loyalty. Discussions will centered around how you can increase revenue and brand loyalty through using a customer-focused approach.
Enjoyed the session, but still want more? You can read more from Goldstein’s processes in her book “The UlTIMATE Small Business Marketing Strategy Toolkit”.

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