Event Marketing Session #1- Food Marketing is About Three Things: Sampling, Sampling and Sampling

On Sunday, April 13th, Dr. Kenneth Herbst will lead the first Event Marketing Session’ “Food Marketing is About Three Things: Sampling, Sampling, and Sampling.

Dr. Kenneth Herbst is a leader in the food industry research and marketing methods.  Dr. Herbst will cover how sampling can make a positive impact in food industry promotions.  Various points include how sampling can effect future customer purchases, positive product expierances, and overal spending habits associated with food sampling.

This presentation will be dynamically lead and cover essential information needed for retailer’s to arm themselves when establishing product sampling procedures.  Dr. Herbst will also participate in a roundtable discussion on various marketing and promotion topics. 

Get the top research theories and numbers from attending Dr. Herbst amazing workshop.  The workshop will be held, Sunday April 13th, from 3:34 -5pm.

PIC Session #2 - How Powerful Partnerships Can Energize Programs

On Tuesday, April 14th, check into the PIC Session #2 - How Powerful Partnerships Can Energize Programs. It will run from 10:45 am - 12 pm.

This session is lead by a diverse group of professionals that will provide a range of ideas and methodolgy on parternships. Leaders of the session include Gregg Morrison, Vice President of Product Merchandising - DAVACO; Chris Lutkowski, Key Customer Manager - Energizer; Kevin Joyce, Vice President of Sales - The Niven Marketing Group; and Bill Rinder, Executive Vice President - PHG.

MSO Session #4 - A Customer-Focused Approach: The So What Factor in Effective Sales Penetration

On Tuesday, April 15th , the MSO Session #4: A Customer-Focused Approach: The So What Factor in Effective Sales Penetration, will be presented at 11am.

The session will be lead by consultant, educator, and author, Beth Goldstein. Expect to be involved in an energetic and interactive discussion with Beth based on her “eight marketing milestones for success” used with her clients.

During the session, the focus will be on defining why your customers actually buy from you, ther motivation, values, and brand loyalty. Discussions will centered around how you can increase revenue and brand loyalty through using a customer-focused approach.

Enjoyed the session, but still want more? You can read more from Goldstein’s processes in her book “The UlTIMATE Small Business Marketing Strategy Toolkit”.

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