NARMS International RORI Study Unveiled

FOR IMMEDIATE RELEASE
April 6, 2009

Colorado Springs, CO ……. Details of the Upcoming RORI “Return on Retail Investment” Project were released to NARMS members at the 14th Annual NARMS International Spring Conference here Monday.

RORI is by definition the return on that part of the marketing mix that is applied directly to the retail market “selling place”; while taking the effects of price out of the equation. This selling place is defined as both brick and mortar and on-line retail with linkage of both offline and online. Unlike several other recent industry marketplace studies, the RORI effort will seek to be “inclusive” in involving retailers, manufacturers, NARMS service providers and industry suppliers in establishing marketplace value.

This study is intended to become the logical building block for manufacturers, retailers and service providers to begin to understand and define the future. It delivers transformational ROI for the retail spending mix and carries with it innovation in thinking, metrics and implementation.

NARMS International is taking a leadership role in the development of this industry study in continuing to establish a place at the forefront in industry voice, awareness and trading partner value creation. NARMS will engage GroupM Business Sciences, a WPP Worldwide Business Analytics Company, for study design and the faculty of the University of Wisconsin-Madison’s Kohl Center for Retailing Excellence as partners in research design, insights and as an arbiter of objectivity for the RORI study.

Leading the RORI effort and participating in the explanation process were:

Phil Lauria, Managing Director, Pelco Advisors, LLC, P.O. Box 7598, Wilton, CT 06897. . Phil can be reached by phone: 203.834.0270 or by e-mail message at phil@pelcos.com.

Bart Flaherty, Group M Business Science, 825 Seventh Avenue, New York, NY 10019. Bart can be contacted by phone at: 212.474.0930 or by e-mail message at bart.flaherty@groupm.com.

Alex Richardson, Managing Director of Selling Machine Partners (SMP), LLC, an eRetail consulting firm that is based in New York City. Considered an architect of extended retailing technology, Alex can be reached by phone at: 203.376.8877 or by e-mail message at alex@sellingmachinepartners.com.

Don Unser, Vice President US Consumer Market Sales & Operations, Hewlett-Packard Company, 18110 SE 34th St., Vancouver, WA 98683. Don can be reached by phone at 360.212.8110 or by e-mail message at don.unser@hp.com.

Jerry O’Brien, Director, Center for Retailing Excellence, UW-Madison, 1300 Linden Drive, Room 33, Madison, WI 53706-1524. Jerry may be reached by phone at: 608.263.7996 or by e-mail message at: gobrien@wisc.edu.

Sunil Garga, Founder/Principal, Mphasize, LLC; 50 Washington Street, #727, Norwalk, CT, 06854. Sunil may be reached by phone at 203.856.0388 or by e-mail message at sunil.garga@mphasizeanalytics.com.

NARMS’ nearly 500 member companies perform well over $3 billion in merchandising services, sales marketing, event marketing, demonstration and other retail services annually. The international trade association serves as a “central gathering point” for the retailing industry; promoting and establishing industry standards; providing critical industry research studies and educational information about the industry while acting as a voice for its diverse membership of service providers, manufacturers, retailers and associates. NARMS represents all classes of trade including: grocery, drug, mass, department, home & building centers, computer & office supply, electronic, value retailers, specialty and convenience retailers. Additional NARMS information is available at www.narms.com, including information about the 15th NARMS Spring Conference & Exposition at Saddlebrook Resort, Wesley Chapel, FL on April 17-20, 2010.

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