Paco Underhill to Host Afternoon Store Tour at NARMS Spring Conference

FOR IMMEDIATE RELEASE
March 4, 2009

Stevens Point, WI… Paco Underhill, a leading expert and pioneer on consumer behavior and founder/CEO of Envirosell, Inc., a global research and consulting firm, will host a three-store tour on Monday, April 6th from 1-4 p.m. at the NARMS 14th Annual Spring Conference being held at The Broadmoor in Colorado Springs, CO. Underhill, who has over 25 years conducting research on the different aspects of shopping behavior, will take his expertise to three stores in the Colorado Springs area. He is also well known as author of Why We Buy: The Science of Shopping. The hosted store tour will encompass a King Soopers grocery store, a Whole Foods store and a local outlet of PetSmart. The tour will be limited to only 10 participants who have paid an additional fee and are registered for the NARMS Spring Conference. Additional information is available at www.narms.com or 1.888.526.2767.

Underhill will also address the NARMS Spring Conference as the Monday morning keynote speaker with his message fashioned after his more recent best-selling book, Call of the Mall: The Geography of Shopping. The NARMS Spring Conference includes several general educational sessions and numerous divisional informational track sessions, as well as the annual meeting of the association.

ABOUT NARMS
NARMS’ nearly 500 member companies perform well over $3 billion in merchandising services, sales marketing, event marketing, demonstration and other retail services annually. The international trade association serves as a “central gathering point” for the retailing industry; promoting and establishing industry standards; providing critical industry research studies and educational information about the industry while acting as a voice for its diverse membership of service providers, manufacturers, retailers and associates. NARMS represents all classes of trade including: grocery, drug, mass, department, home & building centers, computer & office supply, electronic, value retailers, specialty and convenience retailers. Additional NARMS information is available at www.narms.com, including information about the 14th NARMS Spring Conference & Exposition at The Broadmoor in Colorado Springs, CO on April 4-7, 2009.

Contact:
Ken McKenzie
Vice President
National Association for Retail Marketing Services
2417 Post Road
Stevens Point, WI 54481
Phone: 1 888 526-2767
FAX: 1 715 342 1943
kmckenzie@narms.com

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