Bart Flaherty, CEO GroupM Business, N.A.

A catalyst in changing the role of marketing science in consumer product companies, he has been recognized for his forward thinking on the function of marketing in the retail environment. And twice was awarded the prestigious PepsiCo Chairman’s Award, which honors and rewards individuals who have distinguished themselves as truly extraordinary and who serve as an inspiration to others.

Bart Flaherty is CEO of GroupM Business Sciences. He leads the strategic hubs of the GroupM family of companies. This responsibility encompasses the consulting business across Mindshare, MediaCom. Maxus, MediaEdge and includes Ohal, the oldest ROI consultancy in the world. GroupM, owned by WPP, is the worlds largest media agency, buying more than $70 billion in media on behalf of clients. Nearly one in three advertisements seen by consumers around the globe is placed by GroupM. Since joining GroupM two years ago, he has helped clients drive measurable increases in revenue, sales and profitability worth over $300 million dollars through sophisticated marketing accountability analysis resulting in the implementation of intelligent sales and marketing strategy.

Flaherty has a proven track record in helping business partners and clients understand how best to deploy their marketing, media and retail trade budgets to optimize sales and profit. He has also been successful in helping them structure their organizations for maximum effect on customers and consumers. He has long been a pioneer in the evolution of marketing science, championing a focus on actions that drive long term measurable ROI. But more importantly, his leadership and communication skills have helped organizations implement the required change to win in their respective markets.

His team is working to develop strategies to better invest over seven billion in marketing and communications spending on behalf of their clients in industries ranging from consumer packaged goods to quick serve restaurants to consumer electronics companies.

Prior to joining GroupM, Flaherty spent 10 years at PepsiCo, before joining PepsiCo, Flaherty worked on marketing and franchise strategy for Cadbury and at Kraft Foods where he was exposed him to the consumer retail marketing and merchandising business while working on some of the world’s most recognized food and beverage brands.

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