Jerry O’Brien

Jerry O’Brien is the director for the University of Wisconsin-Madison’s Center for Retailing Excellence. The Center for Retailing Excellence was established to develop a new, strategic direction. This vision recognizes the interdependence of our students, our faculty, and our partners in the industry. As one of the top research institutions in the world and one of the top public universities in the nation, the University of Wisconsin-Madison is uniquely situated to address and solve this problem

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