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	<title>Comments on: Paco Underhill</title>
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		<title>By: Gerard McLean</title>
		<link>http://www.narms.com/conference/2008/09/paco-underhill/comment-page-1/#comment-800</link>
		<dc:creator>Gerard McLean</dc:creator>
		<pubDate>Sat, 13 Dec 2008 12:22:43 +0000</pubDate>
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		<description>Paco Underhill speaks to Neal Conan of NPR&#039;s Talk of the Nation on Friday, December 12 on the science of shopping. Why We Buy: The Science of Shopping

What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We Buy: The Science of Shopping, explains how he sizes up a shop for its selling potential. Also: why spending may not slow even in a slumping economy.

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		<content:encoded><![CDATA[<p>Paco Underhill speaks to Neal Conan of NPR&#8217;s Talk of the Nation on Friday, December 12 on the science of shopping. Why We Buy: The Science of Shopping</p>
<p>What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We Buy: The Science of Shopping, explains how he sizes up a shop for its selling potential. Also: why spending may not slow even in a slumping economy.</p>
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