Paco Underhill to Address NARMS Spring Conference
August 12, 2008 · Print This Article
Paco Underhill, a leading expert and pioneer on consumer behavior and founder/CEO of Envirosell, Inc., a global research and consulting firm, will address the retail industry gathering at the NARMS Spring Conference in Colorado Springs, CO on April 6, 2009. Underhill will keynote a General Session on Monday morning, April 6 at The Broadmoor; with a retailer panel to follow.
With over 25 years conducting research on the different aspects of shopping behavior, Underhill has earned his expert status. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. More information about Envirosell is available at www.envirosell.com.
An insightful and captivating speaker, Underhill has been profiled in leading business magazines and authored “Why We Buy: The Science of Shopping”, an international best seller translated into 31 languages as the leading retail book in history. A more recent offering, “Call of the Mall: The Geography of Shopping” has also been well received.
Of particular interest to NARMS attendees next April is the special opportunity for ten conference participants who will have the opportunity to “learn with the expert” as they attend a special store tour with Paco Underhill later that day.
NARMS’ 514 member companies perform well over $3 billion in merchandising services, sales marketing, event marketing, demonstration and other retail services annually. The association promotes and establishes industry standards and provides critical industry research and educational information about the industry with member companies servicing such classes of trade as: grocery, drug, mass, department, home & building centers, computer and office supply, electronic, value retailers, specialty and convenience retailers. Additional NARMS information is available at www.narms.com.
For information on the 14th annual NARMS Conference, Annual Meeting and Expostion in Colorado Springs, CO April 4-7, 2009, visit the conference center.
CONTACT
Ken McKenzie, Vice President
National Association for Retail Marketing Services
2417 Post Road
Stevens Point, WI 54481
Phone: 1 888 526-2767
kmckenzie@narms.com
[...] Paco Underhill, a leading expert and pioneer on consumer behavior and founder/CEO of Envirosell, Inc., a global research and consulting firm, will address the retail industry gathering at the NARMS Spring Conference in Colorado Springs, CO on April 6, 2009. Underhill will keynote a General Session on Monday morning, April 6 at The Broadmoor; with a retailer panel to follow. More information on Paco Underhill at the NARMS Conference can be found here. [...]
Have the book, a completely interesting look at the definite science of shopping.
Wish I could work for this company.
Fantastic insights, very compelling.
Paco Underhill is featured in this week’s Business Week, in the article Getting the Most Out of Every Shopper by Susan Berfield. The article discusses the new consumer and interviews Paco Underhill who they describe as a retail guru.
Paco will be a General Session presenter at the NARMS Spring Conference on Monday, April 6th at 8:00 AM when he addresses: Call of the Mall: The Geography of Shopping.” Please feel free to forward this article as an opportunity for more to be influenced to register for the upcoming conference scheduled for April 4 – 7 at The Broadmoor in Colorado Springs.
Remember: The hotel deadline is March 2 and the registration fee for the conference increases by $50 after February 28th.