IRI Times & Trends – December 2008: Pantry Stocking in a Down Economy
January 8, 2009 by admin
Filed under IRI Times and Trends
For CPG marketers, changes in consumer shopping rituals brought about by the weak and uncertain economy have made the already difficult task of staying abreast of consumer attitudes and behaviors even more difficult - and critical. Financial conditions have driven consumers to re-evaluate old shopping habits and brand loyalties, resulting in an escalating evolution of attitudes and behaviors across trip missions.
Are you winning in the trip missions that matter most to your core consumers?
More than ever, consumers want to shop at stores where they believe they will get most of the items they want for the lowest total dollar outlay, trading off the cost of one-stop shopping and some product substitutions against the cost of gas used while driving to multiple stores to get the lowest price on each item or their most preferred items. For CPG marketers looking to protect and grow share in a volatile market, the pressure is on.
The latest IRI Times & Trends report, entitled “Pantry Stocking in a Down Economy,” provides insight into the consumer mindset during the single largest CPG shopping mission: pantry stock-up. An intimate understanding of current and emerging trends within this trip mission will enable manufacturers and retailers to develop and execute strategies that align with overall corporate goals while simultaneously addressing the complex and changing needs of U.S. shoppers in a recessionary environment.
Download this FREE report today on the IRI Web site to learn how to develop and execute marketing strategies that align with overall corporate goals while simultaneously addressing the complex and changing needs of U.S. consumers in a recessionary environment.
SEE changes in trip mission rituals in order to proactively address them before your competition
ACT by establishing product assortments specialized against key trip missions among your most important consumer segments WIN with targeted messaging focusing on affordability and value designed to drive purchase behavior among key consumer segments
