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Feb 2009 The Affordability Report

March 6, 2009 by Editor  
Filed under IRI Reports

During the current U.S. recession, change in consumer spending is happening faster, more frequently, and is less predictable than ever before. Within the CPG industry, escalating prices and stagnant wages have bred exceptional price sensitivity, resulting in lower demand in many categories, growth in private label / lower-tier brand share, and accelerated channel migration.

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