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A Room with a View

October 16, 2009 by Newsfeed Editor  
Filed under Conference News, Friday Focus

roomsaleThis week NARMS announced that Saddlebrook Resort is now available for reservations for the 15th Annual NARMS Spring Conference scheduled for April 17-20, 2010. To add to the excitement, the relationship between NARMS and Saddlebrook has resulted in a Room Sale that enhances the affordability of the event.

Your NARMS staff has been working diligently to make the Spring Conference even more attractive and affordable by negotiating lower hotel rates while maintaining the Conference Registration at 2008 rates. To that end, a special offer will be available for those individuals looking to save on accommodations. Through 5:00 PM (EST) on December 31, 2009 you will be able to save $30 a night on each room with a non-refundable full prepayment at the time of booking via a valid credit card authorization. Under this offer, no cancellations will be allowed though you can transfer the registrants name with the original credit card charge. This discount rate of $190 is a great savings for a spectacular Florida Resort property. If you do not want to take the risk of not being able to cancel, you can still make a reservation at the reduced rate of $220 per night. This is already a discount off the original contract rate of $249.

Reservations can be made by calling 1 800 729 8383 during regular business hours and mentioning NARMS Spring Conference. You can also visit the conference center on www.narms.com for more information.

In the days, weeks and months ahead, you will be reading and hearing more about the value-packed agenda in-store for conference attendees. The event is sure to be full of insightful education sessions, business building networking and enlightening speakers. Our Spring Conference Room Sale is designed to give you one more reason to register for a great view of your industry.

NARMS CERTIFY U. – Where it is all about U

October 9, 2009 by narms  
Filed under News Releases

Stevens Point, WI… NARMS International proudly announces further development of NARMScertifyU with the signing of a formal agreement reflecting a “partnership” approach with bds marketing, inc., a California-based retail marketing agency and NARMS member company.  This newly launched program can benefit all NARMS member companies through workforce training that builds on industry standards to improve the quality of workforce at the retailing level.  Available as an on-line learning program at www.NARMSCertifyU.com, the initial roll-out effort will include eight training modules available at $15 per module certificate with more to be added later. 

 
Called NARMScertifyU with a debut slated for February – 2010, this program will continue to be developed over the coming months as a benefit to both member companies and individuals seeking work in the at-retail service industry.  Addressing a recognized on-going industry challenge, the learning program is destined to become a strong component in the overall NARMS – U educational efforts by NARMS.
 
NARMScertifyU is an online learning center that adds credibility and quality to retail marketing organizations by offering training to their workforce on industry standards essential to building a higher quality workforce at the retail level.  As the parent sponsor, NARMS International considers the NARMScertifyU program as the official learning center for member companies and their field representatives while bds marketing, inc. will be responsible to design, develop, manage and promote the online learning system. 
 
The site is based on a Learning Management System, offering online learning modules and testing using Adult Learning Principles, with administrative performance management and measurement features.  Certificates of achievement are awarded for each area of study completed.  Social media is integrated into the users experience with discussion forums, bulletin boards and chats to create an extended learning experience and community.
 
Members’ reps who receive certificates of achievement can get higher visibility for job postings, enhance their skill set for career growth and gain broader retail knowledge.  NARMS member companies can build top-quality people and services, improve productivity, reduce turnover and have one centralized resource for information exchange and continuing education. More information about NARMScertifyU is available from Larry Dorr (office 949.472.6700 x1216 or cell phone 949.303.8492). 
 
ABOUT NARMS INTERNATIONAL
NARMS’ nearly 450 member companies perform well over $3 billion in merchandising services, sales marketing, event marketing, demonstration and other retail services annually.  The international trade association serves as a “central gathering point” for the retailing industry; promoting and establishing industry standards; providing critical industry research studies and educational information about the industry while acting as a voice for its diverse membership of service providers, manufacturers, retailers and associates.  NARMS represents all classes of trade including: grocery, drug, mass, department, home and building centers, computer and office supply, electronic, value retailers, specialty, and convenience retailers. 
 
The varied educational offerings supporting improvement and excellence in the retailing industry are all parts of NARMS – U, the educational arm of NARMS International.  More NARMS information is available at www.narms.com, including details about the 15th NARMS Spring Conference & Exposition at Saddlebrook Resort in Wesley Chapel, FL on April 17-20, 2010.   

CONTACT INFORMATION
Ken McKenzie, Vice President
National Association for Retail Marketing Services
2417 Post Road
Stevens Point, WI  54481
Phone: 1 888 526-2767
FAX: 1 715 342 1943
[email protected]  
 
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NARMS Partners with UW’s Executive Education Effort

September 29, 2009 by Editor  
Filed under News Releases

Stevens Point, WI … NARMS International and the University of Wisconsin School of Business Executive Education program have announced a partnership that will enhance educational programming for the retail industry gathering at the 15th annual NARMS Annual Meeting and Spring Conference, April 17-20, 2010 at Wesley Chapel, FL.

This joint effort will allow NARMS to extend a new level of quality educational opportunities of excellence under the NARMS-U “brand” as part of the agreement with the UW School of Business who will assist in the programming targeting the continuing educational needs of retail support service companies, manufacturers, retailers and all those affiliated with the retailing process.
Read more

NARMS Related Study Shows Sampling Is Rewarded

September 23, 2009 by Editor  
Filed under News Releases

Stevens Point, WI … A recent marketplace study clearly shows the value of product sampling as leading to increased sales levels in stores. With data reviewed by Dr. Kenny Herbst, a marketing professor at the Wake Forest University School of Business in Winston-Salem, NC, Dr. Herbst found that when individuals were offered a sample, their general spending in the store and the amount of time they shopped in the store was 34 percent and 14 percent greater, respectively, than those individuals who were not offered a sample.

“Sampling can provide an opportunity for individuals to try items ‘on for size’ in a low-risk manner while simultaneously being exposed to a new product’s taste. At the same time, it can assuage anxiety about returning home with a product that does not pass the taste test,” said Herbst.
Read more

IFBA Hosts Successful Conference

May 21, 2009 by Editor  
Filed under IFBA News, News Releases

FOR IMMEDIATE RELEASE

Chicago, IL… Independent Food Broker members of NARMS International just concluded a successful 6th Annual Top to Top Executive Business Conference with over 250 attendees from across North America representing 50 member companies and jointly attended by another 50 manufacturer (supplier) principals. The group brought their meeting back to Chicago for the fifth time in their history.

Highlights in the three-day meeting included a “State of the IFBA” update by Jim Hall, IFBA Chair and panel presentation “The Hispanic Market: Where it Was, Where it is Today and Where it Will Be Tomorrow” hosted by Chris del Rey, President of Del Rey Marketing of Commerce, CA, a leading grass roots multi-cultural marketing and promotion company specializing in the Latino consumer market. Panel participants included Joy Mead, Marketing Director – NA Grocery Channel for Procter & Gamble; John Marquis, COO for Vallarta Supermarkets and Carlos Alvarez, KLVE Radio. P & G is in the top ten global consumer product companies. Vallarta Supermarkets is an American supermarket chain based in San Fernando, CA, with 25 locations catering to the growing Latino population. KLVE, known as “K-LOVE 107.5 FM” is owned by Univision with a Spanish Soft Adult Contemporary music format.

Garrett Smith of American Pop Corn Company, Sioux City, IA was named to head up the IFBA Manufacturer Advisory Council (MAC) for the next two years; with Bill Schraad, Jr. of Schraad & Associates, Oklahoma City, OK designated to lead the IFBA Manufacturer Relations Sub-Committee of IFBA members.

The IFBA represents 83 member food broker companies from all across North America. Food brokers are independent sales agents who negotiate sales for producers and manufacturers of food and food products as well as many non-food items. The 7th annual IFBA Top to Top Executive Business Conference will be held May 18-20, 2010 at the Renaissance Hotel, Chicago, IL.

ABOUT NARMS
Parent association, NARMS International, is made up of 423 member companies who perform well over $3 billion in retail services annually providing in-store merchandising services, event marketing and demonstrations and retail installations and remodels. The international trade association promotes and establishes industry standards, provides critical industry research studies, educational information about the industry and acts as a unified voice for its diverse membership of service providers, manufacturers and retailers. NARMS represents all classes of trade, including grocery, drug, mass, department, home & building centers, computer & office supply, electronic, value retailers, apparel, specialty and convenience retailers. To learn more about NARMS International and our member companies, visit us at www.narms.com. NARMS 15th Annual Spring Conference & Exposition is scheduled for April 17-20, 2010 at Saddlebrook Resort, Wesley Chapel, FL.

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Contact:
Ken McKenzie
Vice President
National Association for Retail Marketing Services
2417 Post Road
Stevens Point, WI 54481
Phone: 1 888 526-2767
FAX: 1 715 342 1943
[email protected]

NARMS International Election Results

April 7, 2009 by narms  
Filed under Conference News, News Releases

FOR IMMEDIATE RELEASE
April 7, 2009

Colorado Springs, CO… Action by the gathered membership at the NARMS International annual business meeting reveals the following:

Newly elected to the NARMS Board of Directors in two-year terms:

Rick Hall, The Beam Team, Alpharetta, GA
Don Unser, Hewlett-Packard Company, Vancouver, WA
Read more

Paco Underhill Addresses NARMS Spring Conference

April 6, 2009 by narms  
Filed under Conference News, News Releases

FOR IMMEDIATE RELEASE
April 6, 2009

Colorado Springs, CO….. Paco Underhill, a leading expert and pioneer on consumer behavior and founder/CEO of Envirosell, Inc., a global research and consulting firm, shared thoughts and opinions at Monday’s NARMS general session at the 14th Annual NARMS Spring Conference held here.
Read more

NARMS International RORI Study Unveiled

April 6, 2009 by narms  
Filed under Conference News, News Releases

FOR IMMEDIATE RELEASE
April 6, 2009

Colorado Springs, CO ……. Details of the Upcoming RORI “Return on Retail Investment” Project were released to NARMS members at the 14th Annual NARMS International Spring Conference here Monday. Read more

Gildenberg Shares Thoughts With NARMS Retail Leaders

April 5, 2009 by narms  
Filed under News Releases

FOR IMMEDIATE RELEASE
April 5, 2009

Retail industry leaders gathering at the NARMS International Spring Conference & 14th Annual Meeting heard retail industry trend perspectives shared by Bryan Gildenberg at the conference’s opening session. Read more

NARMS CERTIFY U. – WHERE IT IS ALL ABOUT U!

April 5, 2009 by narms  
Filed under News Releases

FOR IMMEDIATE RELEASE
April 5, 2009

Stevens Point, WI….. NARMS International has announced another member program that can benefit member companies through workforce training that build on industry standards to improve the quality of workforce at the retailing level. Called NARMScertifyU, this program will continue to be developed over the coming months as a benefit to both member companies and individuals seeking work in the at-retail service industry.
Read more

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