As the calendar year winds down, the collective emphasis and focus of NARMS turns to putting the finishing touches on The 2013 Retail Merchandising and Marketing Conference (RMMC). The agenda is filling out with educational, networking and motivational events with each passing day. This is your opportunity to join in the conversation and have your voice heard. The event will be held on April 27-30 at the Scottsdale Plaza Resort. If you are interested in saving a little money, register by December 31st to save $100 on each registration. You will also want to check out the group discount rates so you can bring your whole team.
In addition to registration, you can also check the official conference website daily to see a value-packed agenda under construction. One recent addition is the Interactive Panel Discussion on Tuesday, April 30. Lisa Calhoun, CEO of Write2Market, will moderate the panel which includes Florian Vollmer, Partner and SVP Design at Info Retail; Eric Holtzclaw, CEO of Laddering Works; Sean Cook, CEO of ShopVisible; Dave McMullen, CEO of redpepper and Jennifer Kwiatkowski, Director of Circulation and Analytics at Plow and Hearth. This panel discussion is a great way to summarize and centralize all the key takeaways from RMMC as you prepare to head home.
Another feature that becomes clear while looking at the agenda is the extent to which the trade show floor is the central focal point for the entire event. It is the perfect environment for you to showcase your services and products to over 300 retail marketing decision-makers. If you are interested in being an exhibitor you will want to act soon, space is going fast.
Exhibitors are vitally important to a conference like this, and so are the generous companies who take advantage of the many sponsorship opportunities. There are some great slots still available including banner ads on the RMMC Mobile App. You heard that right, RMMC is going mobile and you can be a part of the excitement.
The early bird gets the worm, and from all of the recent developments, it looks like you will want to jump in now and save some money in the process. And did we tell you about the group rates? Visit the official RMMC website now for everything you need.
As the last installment of the NARMS Webinar Series pointed out, there is a wealth of research available that can help guide and enhance the efforts of the at-retail merchandising and marketing community. In fact, NARMS will shortly be seeking your opinion on the content of an industry study. In the meantime, helpful nuggets of data appear every day in the trade media. Today we will look at a consumer survey by IBM as reported on in the pages of Chain Store Age.
The study looked at the shopping behavior of 1,200 consumers between the ages of 13 and 60. The key themes again center on future shoppers being social, mobile and self sufficient. There is less differentiation between the various touchpoints of the customer experience and more focus on seeking an overall flawless experience regardless of the channel.
The next generation of shoppers, or digital natives, is much more likely to shop on mobile devices. This group wants retailers and brand marketers to know them and their shopping patterns intimately. In return, they are much more willing to provide information about themselves and will actively advocate for the stores and brands that they see as delivering a complete omnichannel experience.
Cost and quality are listed as among the most important factors for the participants of the study. Being in-stock (91 percent), delivering on an overall experience (90 percent) and providing a convenient return process (85 percent) were the next three factors for recommending retailers. The post-purchase process was listed as important in building brand loyalty and advocacy.
Members of the at-retail merchandising and marketing services industry have a huge impact on the touchpoints experienced by the future shopper. Out-of-stocks can cause a shopper to quickly find a replacement brand or store via their smart-phone and turn a powerful brand ambassador into a negative influence. The story shares many more findings and you should click on the link to get more details.
Research and how to use it is an important topic for NARMS. It is vital that our members get involved and tell us what they are looking for. One way to get involved and have your voice heard is to attend The Retail Merchandising and Marketing Conference (RMMC) presented by NARMS scheduled for April 27-30 at the Scottsdale Plaza Resort. Click here to find out more and to register.
The planning of the 2013 Retail Marketing and Merchandising Conference (RMMC) is in full swing. We have secured the venue, the beautiful Scottsdale Plaza Resort, we have launched the website and now we are busy securing talented industry leaders and speakers who will present a wide array of educational and informative topics during the course of the event. The planning team is delighted to introduce our first key-note speaker, Lily Lev-Glick, with Shopper Sense.
For more than two decades, Lev-Glick has researched, explored and analyzed shopper behavior, purchase motivations, and how retail environments impact decision-making. This experience has led her to be recognized as one of the most respected and effective strategists in the field of Shopper Insights. As principal of Shopper Sense she works with retail merchandising agencies, brands and retailers to create solutions to the challenges of a rapidly changing shopper and retail marketplace. In 2012, POPAI called on Lev-Glick to oversee the execution of the Shopper Engagement Study, the largest in-store audit in history and the first study of its kind to combine shopper interviews, eye-tracking, and EEG technology to understand shopper behavior.
Lev-Glick holds an MBA in Marketing from Adelphi University, has served as distinguished faculty for the Path-to-Purchase Institute, and has presented at many industry events including the Shopper Insights Conference, The In-Store Marketing Summit, Shopper Marketing Expo, Category Management Conference, POPAI Masters Program and Global Shop. She is a featured author in the soon to be released book, The Power of Point-Of-Purchase Advertising: Marketing at Retail and has served as an industry expert for a variety of trade and business media.
Lev-Glick will lead the General Session topic on Monday April 29th entitled Busting the Barriers - Understanding Today’s Shoppers for Success with Tomorrow’s Retail Marketing and Merchandising Programs. With the convergence of social media, economic uncertainty and a growing generation of shoppers empowered by mobile devices, shoppers are changing at breakneck speed and retail marketers cannot always keep up. Through case studies, extensive research, and real-world examples, attendees at this session will gain insight into the complex shopper of today. Attendees will walk away with an understanding of the shopper decision-making process and how to optimize the store with these trends in mind.
In the afternoon, Lev-Glick will present a breakout session in the Changing World track. The session - Creating Solutions to the Challenges of Today’s Complex Retail Landscape - will brainstorm and formulate concrete solutions to common problems at retail by using information and insights gained during the general session. Through vigorous involvement and a dynamic exchange of ideas, participants will drill down into various priority issues.
We encourage you to take advantage of the early registration fee which is available until December 31st, 2012. In addition, we have also launched a Group conference rate for those companies who wish to bring more than one person to the event. Visit the official RMMC website for more information and to register today!
As you can probably tell, momentum is building for the Retail Merchandising and Marketing Conference (RMMC) presented by NARMS slated for April 27-30 at the Scottsdale Plaza Resort in Scottsdale, Arizona. The official conference website is on-line and registration is now open. And by the way, did you know we have group rates and early bird registration deals? The event is a gathering point for current and prospective members of NARMS, retailers, manufacturers and other companies who provide goods and services to the at-retail merchandising industry. This highly engaged group of trading partners presents an exciting opportunity for you to reach out by partaking in the many RMMC sponsorship and promotional programs.
Supporting RMMC promotes brand identity and visibility of your company to more than 300 attendees specific to the retail services industry. Whatever your objectives are, or your budget, the NARMS International team can develop creative opportunities for you to reach your target audience. Here is your chance to connect with new businesses, increase brand and product exposure, enhance relationships with your customers, elevate your company profile within the industry and cultivate relationships through networking.
Click here see the RMMC Sponsorship and Promotional Prospectus or visit the official website. There is something for everyone including sponsorships of networking lunches, receptions and dinners. Support of programming is also available through General Session, Seminar and Breakout opportunities. And do not forget about the chance to display in the exhibit hall or sponsor the NARMS Annual Golf Tournament with proceeds benefiting Enactus. You are going to want to act early as several sponsorships, including the RMMC Mobile App, are already spoken for.
Your support of sponsorships and promotions make the RMMC possible. Visit the site, download the prospectus and contact the NARMS International team to find out how you can take a leadership position and enable the theme of Learn, Change, Grow.
One more piece of Association business to tell you about today that comes out of the 2012 Retail Merchandising and Marketing Conference (RMMC). At its annual business meeting, NARMS announced four new directors to the board and thanked departing members for their years of service. This new slate of directors will join the existing board in shaping a new direction for NARMS and providing leadership during a transition that will see a new headquarters staff and a change of location to Broomfield, Colorado.
The gathering recognized the outstanding contributions of departing Board Chair Mary Jo Bastuba of Nintendo, departing Vice Chair Ethan Charas of Stratmar Retail Services and Phil Karl of Performance Sales & Marketing Associates. The current Executive Committee of the Board of Directors will feature new Chair Steve Donzelli of Chuck Latham Associates, new Vice Chair Ed Martin of The Beam Team, new Secretary Jim Hall of Riteway Sales & Marketing and new Treasurer Gregg Morrison of TouchPoint 360.
New members elected to their first term on the board include John Gillis of Action Retail Services, Stefan Midford of Natural Insight and Julie Nichols of Nichols and Associates. Jerry O’Brien, of the University of Wisconsin Kohl’s Department Store Center for Retailing Excellence was elected to his second term.
Jim Fulk of RMSe will fill the vacant seat of Kelly Hampton, who recently resigned from the board. He received the next highest amount of votes and fills the opening based on provisions in NARMS By-Laws. Fulk will fill the last year of the term and will have the opportunity to be elected for a second term. Meeting attendees also took some time to thank Hampton for her service and leadership.
The NARMS Board of Directors will next meet in Broomfield on June 19-20. In the meantime, please contact them or the NARMS staff with any concerns, questions or ideas that you may have for the very exciting weeks, months and years ahead. The next election will take place via ballot just prior to the 2013 RMMC and the results will be announced at the annual business meeting in Scottsdale, Arizona on April 27-20, 2013.
One of the many exciting developments to come out of the 2012 Retail Merchandising and Marketing Conference (RMMC) was the announcement and further information about the 2013 event. If you were not able to attend in Tampa, there are three things you should know about the 2013 RMMC. The event will take place at the Scottsdale Plaza Resort, the dates are April 27-30, 2013 and Ron Apel has been named Conference Chair for the event.
The choice of location is in large part because of the feedback given by members concerning environment, price range and travel considerations. The Scottsdale Plaza Resort has received many accolades for its outstanding service and quality accommodations throughout the years. The resort is recognized as one of the premium meeting facilities in North America, is reasonably priced and is located just a few minutes from the Phoenix airport.
Ron Apel, CEO of Ex Sell Sales and Merchandising Canada, has been named to the role of Conference Chair for the 2013 RMMC. He is a serial entrepreneur and brings a tremendous about of energy and enthusiasm into this new role. Ron and the NARMS International team are very interested in your thoughts and ideas about RMMC and NARMS membership in general. In fact, a paper survey about your NARMS membership that was circulated in Tampa is now available on-line. If you have not already done so, please take five minutes to click here and add your thoughts.
It is not too soon to set aside the dates of April 27-30, 2013 to engage in the industry and the Association. The NARMS team is seeking attendance from at least one representative of every member company to ensure that your voice is being heard. You can keep track of the conference by frequently visiting the 2013 RMMC Conference Center at www.narms.com. More details will be available in the weeks and months ahead.
With the 2012 Retail Merchandising and Marketing Conference (RMMC) in the rear view mirror, the event was held last week in Tampa, the time to gather fresh perspectives of what NARMS members want out of their conference is now. Conference attendees are being asked to fill out a brief on-line questionnaire available by clicking here.
Prior to conference, a call was made for members to actively engage, be challenged, and sit face to face with peers as we build and re-organize NARMS while they attended the at-retail merchandising and marketing industry showcase event. NARMS leadership and 2013 Conference Chair, Ron Apel of Ex-Sell Sales & Merchandising, are now asking that you take a few minutes to add your comments, suggestions and ideas on how NARMS can improve upon your experience. The information that you provide will be invaluable as we begin preparing for the 2013 event. The 2013 RMMC will be held in Scottsdale, Arizona.
The early reviews from the 2012 RMMC are encouraging, but the association needs a voice from every member company to continue to improve the experience and the value of the event. Your voice, ideas, input, point-of-view, experiences and opinions are crucial to the vitality of the conference and The Association.
The challenge for the balance of 2012 will be to clearly define what it means to be a member of NARMS and further validate the value of your membership, participation and leadership to your customers and clients. When you participate in the process, you can proudly display the NARMS logo on your website and sales material knowing that the brand stands for the highest possible standards. Please take the five minutes to fill out the post-RMMC questionnaire today and strike while the iron is hot.
The Retail Merchandising and Marketing Conference (RMMC) concluded earlier this week with a Manufacturer/Retailer Connection Session that managed to bring all the over-arching themes and key learnings of the four-day conference into remarkable clarity. The forum used a panel format and was moderated by Art Turock. Turock also served as a keynote speaker on day three of the event.
The five member panel consisted of two retailers and three manufacturers and presented a variety of product, channel and market share viewpoints. Among the panel was Aaron Sims, Director of Sales for Ghirardelli Chocolate Company; Erin Meagher, Founder of Kelapo Coconut; Joe Brumfield, Planning and Merchandising Specialist for AMPM; Chris Herb, Director of National Merchandising for LEGO Systems, Inc. and Ed Sanchez, Sr. Director, In-Store Environment – Merchandising for The Home Depot.
Turock built off his keynote address and started a lively discussion of what represented competent service versus what stands out as truly elite performance. Many of the panel answers revolved around the issues of training, high standards, professionalism and quality. The tone seemed to highlight a need for accreditation and the conference-wide emphasis on the value of NARMScertifyU. Engaged field reps, member companies and their customers can benefit from augmented field training and adoption of industry wide standards through the use of the official on-line training center of the Association.
Prior to conference, a call was made for members to actively engage, be challenged, and sit face to face with peers as we build and re-organize NARMS. The Connection Session served as a launching point for this renewal as audience members actively participated in a lively discussion and panel members graciously sought their input. Keynote addresses by Daniel Shapiro on building effective teams and the art of negotiation, and Vince Lombardi, Jr. on motivation, toughness and commitment provided an essential element and the basis for the discussion.
Members departed the conference by bringing home a valuable four-day experience that provided unique thought leadership and ideas for their individual organizations and a renewed sense of purpose and value for the trade association. The 2013 Retail Merchandising and Marketing Conference presented by NARMS will be held in Scottsdale, Arizona next April. More details will become available in the weeks and months ahead. #RMMC533 #RMMC560 #RMMC559 #RMMC533
This column finds many of you about to embark on your trip to Tampa for The Retail Merchandising and Marketing Conference (RMMC) starting this weekend at Saddlebrook Resort. By now you have seen the agenda, know about the keynote speakers and the sessions you want to attend. As an additional incentive to attend, Capital Partners is offering a chance to win a four day cruise to anywhere in the world for our members. There will be more information on how you can participate in the raffle at the registration desk. At the risk of being repetitive, here are a few things we would like to ask attendees of RMMC and all NARMS members to consider.
-To actively engage, be challenged, and sit face to face with your peers as we build and re-organize NARMS.
-To help forge a path to the future.
-To create the kind of dialogue that brings life to an organization.
-Plan together strategies for what NARMS will look like in 3-5yrs.
In short, your association and the RMMC need you. This is a dynamic conference that begs for participation, with substantial opportunity for give and take on subjects that have immediate relevancy to your business. Your voice, ideas, input, point-of-view, experiences and opinions are crucial to the vitality of the conference and the Association. NARMS needs at least one voice in attendance from every member company, no matter the size, if we are to clearly understand your perspective and hear your needs.
We have said it before, but it is worth repeating. If you have registered, come with the notion to engage and interact like never before. If you have not already registered, the only thing missing is you! The agenda and conference registration, as well as sponsorship and exhibitor opportunities for the 2012 RMMC are available now at the Conference Center on www.narms.com. We look forward to seeing you at Saddlebrook! #RMMC560 #RMMC561
More shopper research derived insight was shared when NACS and the Coca-Cola Retailing Research Council (CCRRC) released, “Growth, Using Shopper Research to Grow C-Store Sales.” In this study, the trade groups attempt to understand what shoppers say will get them to spend more at convenience store outlets. You can hear what key trading partners are saying by attending The Retail Merchandising and Marketing Conference (RMMC), held April 14 – 17, 2012 at Saddlebrook Resort near Tampa.
The NACS/CCRC report is broken down into four parts. Part One defines shopper research. Shopper research focuses on understanding the shopping occasion. The report explains that this differs from consumer research which seeks to understand how consumers use the product.
Part Two uses in-depth shopper research to define the hierarchy of shopper needs. The main point is that retailers and manufacturers need to deliver on basic shopper needs such as safety, cleanliness, and hospitality before going after higher-level needs of simplicity and ease or time enrichment.
Part Three lays out insights that become translated into five growth platforms. These platforms are different occasions in the shopper life that may change for each visit to the store. These occasions balance a need to be in control versus a desire for diversions from the daily grind.
Part Four of the report reviews two key insights: How convenience retail owners and operators can better understand how shopping occasions drive store choices, and the value of focusing on the shopper perspective as a tool for planning growth strategies.
This review only scratches the surface of the information available in this report. You can download your copy by clicking here. However, there is a more simple and basic principle on display here. Understanding your customer and their customer opens up possibilities and opportunities for all trading partners. As providers of at-retail merchandising and marketing services, we should never turn down a chance to get smarter.
One such chance to get smart is reading and downloading this report from NACS/CCRC. Another is to attend The Retail Merchandising and Marketing Conference (RMMC). The four days of networking, learning and motivation are almost upon us so if you have not registered or made your travel plans, do so today. The agenda and conference registration, as well as sponsorship and exhibitor opportunities for the 2012 RMMC are available now at the Conference Center on www.narms.com. #RMMC561 #RMMC560