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SASR Celebrates 10 Year Anniversary

July 17, 2013 by WorldAlliance Editor  
Filed under News from Members

From humble beginnings, SaSR has grown into leading Retail Staffing provider

July 8, 2013 - Raleigh, NC July 1st marked the 10th year anniversary of Set and Service Resources (SaSR). SaSR provides staffing, consulting and managed solutions to businesses and job seekers exclusively in the Retail Industry. Over the last 10 years, SaSR has not only survived the ups and downs of the staffing industry but remarkably has seen growth during tough economic times.

Set and Service Resources was conceived by Erik Hanvey in December of 2002, with the idea of building a national qualified workforce that other companies could use during the peaks of their workloads. SaSR received their first job order on July 1st, 2003 from a MSO (Merchandising Service Organization) company performing resets in a large Home Improvement retailer. SaSR now serves a client roster of major retail product manufacturers, national retailer chains and multiple MSO companies.

Since its inception 10 years ago, SaSR has grown from a small talent pool of 325 names, some with only a phone number and others with an email address, to almost 250,000 detailed profiles including contact information, work history and performance ranking.

In the early days, the staffing process started on manual and cumbersome spreadsheets. Today, all recruiting, hiring, scheduling, payroll and billing is run from Hireflex, the company’s proprietary staffing software. Hireflex provides a comprehensive staffing solution with a flexibility and functionality that is unmatched in the staffing industry.

From a humble beginning staff of two, SaSR has grown to 20+ employees who assist SaSR clients with their retail staffing needs and provide Associates with job opportunities. Throughout the company’s 10 year growth, SaSR employees have stayed true the company mission statement - To serve their clients, associates and team members as they would like to be served and in doing so to ultimately be the number one supplier of temporary labor and recruiting for the Retail Service Industry.

“I am most proud of the team we have built at SASR over the past 10 years. We have great employees that are passionate about serving our clients and associates. We have weathered some tough times in the industry and through those times stuck to our focus of becoming the best staffing service in retail. ” commented CEO Erik Hanvey. “Our business is tough to duplicate and without the individual efforts of the people on our team and each person stepping up time and time again, we have created a business that makes a difference. We love our reps, love our clients and love each other.”

About Set and Service Resources

Set and Service Resources is a leading provider of retail staffing services in the US. We provide temporary labor and permanent placements for Merchandisers, Installers, Project Managers, Sales Associates, Store Managers, Event Marketers and Demonstrators. Set and Service Resources has a national database active jobs seekers local to your retail locations and has filled over 170,000 retail jobs. For more information about SASR’s service offerings, contact David Petrovich at (919) 741-5642 or email at Visit us on the web at

SN Top 25 Worldwide Food Retailers


Attendees of the 2013 Retail Merchandising and Marketing Conference (RMMC) last month were quick to note some important observations. Among those were a strong international presence at RMMC and the desire by the members of World Alliance for Retail Excellence & Standards to have access to the best industry information and research available. Those two things converged this week when Supermarket News (SN) announced its Top 25 Worldwide Food Retailers.

The list is a wonderful resource for anyone in the retail industry. It includes the rankings, plus a profile on each company. Each profile includes the number of stores; annual sales for food, nonfood and wholesale operations; and the worldwide areas of operations for each of the retail companies. The store count figures include franchised or licensed locations and may include nonfood outlets.

SN does require registration to view this information, but the registration is free and only takes a couple of seconds. The registration also allows you to see other premium content on the site and other similar lists such as The Top 75, The Power 50 and the Top 50 Small Chains & Independents.

The top 10 companies on this SN list include Wal-Mart Stores, Tesco, Carrefour, Costco, Kroger Co., Schwarz Group, Metro Group, Aldi, Target Corp. and AEON.

This information is an example of the kind of items that World Alliance will include in its new Research Clearinghouse, a key element of a soon to be launched new web presence. The site will be a library of relevant research, white papers and thought leadership discussion supplied by research companies, agencies, universities, media sources and think tank groups.

We Are in The Customer Experience Business

May 21, 2013 by Newsfeed Editor  
Filed under Top Shelf


As at-retail merchandising and marketing service companies, the members of World Alliance for Retail Excellence & Standards are more than just simply vendors to our manufacturer and retail clients. Our companies and field reps are called on to act as brand ambassadors and are entrusted with the last, but maybe most important, step in the go-to-market process: the last few feet to the shelf. To say it succinctly, we are in the customer experience business

A recent blog on Customer Experience Matters by Bruce Temkin, follows some recent developments among customer experience (CX) vendors in all industries. These trends help to underscore and validate the importance of at-retail marketing and merchandising service practices. Here is a summary of the key findings:

-Selling price is increasing. About one-quarter of CX vendors say they have been able to raise their prices.

-Field and product marketing need help. Only 20 percent of CX vendors say they are strong at field marketing and only 24 percent said they are strong at product marketing.

-Over half of the vendors see sales as a key area for improvement.

-Seventy-eight percent said innovation in their offerings will impact business over the next two years.

-Mergers and acquisitions are expected by more than one-third of the companies over the next 18 months.

-Almost all CX vendors expect to grow this year and 31 percent say that that growth will reach 50 percent.

-The two industries with the most momentum are telecom/media services and retail.

World Alliance is seeking to raise the profile of our member companies and the importance of excellent marketing execution at the retail level. By thinking of and positioning ourselves as being in the customer experience business, we become the brand ambassadors that retailers and manufacturers cannot wait to engage for their next at-retail initiative.

SaSR Announces Satisfaction Survey Results

May 14, 2013 by WorldAlliance Editor  
Filed under News from Members

Survey Results Show Clients and Associates Highly Satisfied with SaSR

May 21, 2013 - Raleigh, NC Set and Service Resources (SaSR) recently completed a Satisfaction Survey of their Clients and Associates. The survey results revealed that overall both Clients and Associates are highly satisfied with the SaSR Retail Staffing services.

At a 100% favorable response, SaSR Clients stated they would recommend SaSR to others. Clients have the highest levels of satisfaction with the responsiveness and urgency of SaSR Account Managers. Approximately 98% of Associate survey respondents said they would recommend SaSR to others. Associates have the highest levels of satisfaction with respect and timely communication (mostly through phone calls) with SaSR staff.

Some additional highlights collected through the surveys include:
• 100% of Clients responded SaSR Account Managers were effective/highly effective in driving for results, work with a sense of urgency and have a working knowledge of the clients’ needs and expectations in regards to job specifics.
• Many Clients complimented SaSR Account Managers and described them as “quick to respond”, “professional” and “great partner”.
• 89% of Associates agree/strongly agree that they are treated with respect by SaSR schedulers and 74% agree/strongly agree SaSR schedulers available and answer questions in a timely manner.
• The majority of Associates (77%) were assigned their first job 1-3 months after creating their SaSR profile.
• Associates complimented SaSR staff by saying they are “helpful and enthusiastic” and “go the extra mile”.

“We want our Clients and Associates to know we care about them and want to hear from them” said CEO Erik Hanvey. “This is a great format to get feedback from them as we strive to be the #1 supplier of temporary labor and recruiting for the Retail Service Industry.”

While much of the data collected was positive, SaSR also gained some valuable insights. In response, SaSR has reacted positively and stated their commitments to further improve efficiencies, communication and customer service with Associates and Clients.

About Set and Service Resources
Set and Service Resources is a leading provider of retail staffing services in the US. We provide temporary labor and permanent placements for Merchandisers, Installers, Project Managers, Sales Associates, Store Managers, Event Marketers and Demonstrators. Set and Service Resources has a national database active jobs seekers local to your retail locations and has filled over 170,000 retail jobs. For more information about SASR’s service offerings, contact David Petrovich at (919) 741-5642 or email at Visit us on the web at

TheRetailRecruiter to Connect You to Workforce

May 14, 2013 by Newsfeed Editor  
Filed under Top Shelf


The World Alliance for Retail Excellence & Standards (formerly NARMS) has traditionally been a trade association that has taken a significant role in developing resources to help our member companies connect with field representatives who are looking for work. Just as the Association has chosen to rebrand itself to better reflect its position in the industry, it is also time to upgrade the tools that we use to find quality candidates for open field, field management and headquarters positions. Enter TheRetailRecruiter as a unified and consolidated resource that will be launched with the new World Alliance website.

TheRetailRecruiter will combine all job categories under one umbrella. Career/management positions will be searchable from the same screen. This enhanced resource will allow for cover letters, resumes, photos and video clips to be uploaded as part of a JobSeeker profile. Jobs posted on the site will continue to be aggregated and uploaded to leading job boards in the US, Canada and other countries as needed.

Both members and non-members will be allowed to post job openings of any type. A Company Profile will be needed for those companies who want to use the resource. World Alliance members will automatically have a profile generated from membership information.

The goal of TheRetailRecruiter is to build a best of the best system for our members, for those seeking jobs and for the entire at-retail merchandising and marketing industry. To reach that lofty goal, A Recruitment Committee has been established to ensure that these new tools will not only meet, but exceed the current system and anything else you might be using to fulfill your labor recruitment needs.

This is a major undertaking and will take a few months before it is tested and ready for launch. It is anticipated that this will be the last key program to be rolled into the new site. In the meantime, our tried and true current system will continue to be available and serve your needs.

Things are coming together at an important time in the history of our Association. We look forward to your support, feedback and patience as we evolve together.

Performance Showcase to Enhance Member Profiles


In an enhanced effort to bring more attention to the skills and abilities of our members, World Alliance for Retail Excellence & Standards will be including a Performance Showcase as part of seven key programs to launch with our new website. These seven steps where recently previewed at the Retail Merchandising and Marketing Conference (RMMC). The new website is in final stages of development and will be ready soon.

Information for this section will come directly from our member profiles, but will be an energized version of the current expanded company listing. Members will be able to update most areas of their profile without any administrative assistance by simply signing in.

The Performance Showcase ties in directly with your status on Gold Standard Certification and provides background information on your company in such areas as: channel experience, geo service area, service specialization, examples of past work, company size, workforce statistics, service type, official registration type, HQ and division location, years in service, industry/SIC and key contact information.

Potential customers can find your Showcase by using a search function that will include much more information than currently available. There will also be an endorsement feature so your clients can endorse your performance for others to see.

The whole idea is to give retailers and manufacturers the tools they need to find the right service company to match the right opportunity while improving your chances to gain that business. Also, the Performance Showcase will allow the Association to raise the profile and importance of at-retail merchandising and marketing activities in the retail environment.

The Association is in the middle of an extensive research and development transition in regards to several key initiatives all designed to give you, the members, greater value and relevancy. We are counting on your patience, involvement and cooperation as together we shape the future of our industry.

Gold Standard Certification Coming Soon

April 30, 2013 by Newsfeed Editor  
Filed under RMMC2013, Top Shelf


The Retail Merchandising and Marketing Conference (RMMC), happening right now at the Scottsdale Plaza Resort, has been a springboard for the Association and new World Alliance for Retail Excellence & Standards brand. Conference attendees have experienced thought leading speakers, breakout sessions and networking events that will help them find out what retail and manufacturer clients are looking for and how to use their specialized skill sets to not only succeed, but to stand out in an ever-changing marketplace.

One of the new programs being launched emphasizes a key component of the Association name change. Trading partner customers have been telling us for awhile that they are looking for a set of higher standards when it comes to at-retail merchandising services. The Retail Service Gold Standard Certification program will allow our members to make the industry more professional, ethical and effective. It provides evidence to retailer and manufacturers that third-party retail service providers have met high industry standards.

The program was developed to provide companies with a set of consensus-based industry standards indicative of high quality practices in the delivery of service. The Certification Criteria was drafted by a national outside organization specializing in planning, development and implementation of certification programs and approved by our own Certification Advisory Committee and our membership.

The World Alliance Gold Standard Certification program is voluntary at this time and involves an application process that will validate for compliance in the areas of financial management, compliance with the law, insurance coverage, workforce management, client contact, delivery of service and ethics. This information is evaluated by a third-party, non-profit agency.

The application process does take some time, so those members interested in getting started should contact the World Alliance for Retail Excellence & Standards office soon for more information. The bottom line is that being Gold Standard Certified will help you get more business while we raise the profile of the entire industry.

RMMC Keynote Will Address the New Rules of Retail


The retail industry is tough and getting tougher. Driven by constantly evolving technology, globalization and a saturated marketplace, consumers now have total and instantaneous access to whatever they desire, creating an unprecedented level of consumer power and expectations. The impact of these changes is so profound that all traditional strategic success factors, and the business models necessary to execute them, will become extinct. To help the members of NARMS to Learn, Change and Grow, keynote speaker Robin Lewis of The Robin Report will present The New Rules of Retail: Competing in the World’s Toughest Marketplace at the Retail Merchandising and Marketing Conference (RMMC) presented by NARMS.

The annual at-retail merchandising and marketing service industry get together will take place on April 27-30 at the Scottsdale Plaza Resort in Scottsdale. Lewis will take the main stage at 3:30 on Sunday, April 28.

Using profiles and case examples of industry giants, Lewis will reveal why some retailers are tremendously successful at reaching increasingly elusive and demanding consumers, and explains the new mandate, essentially the new rules for retailers.

Lewis is the founder and CEO of The Robin Report. He is an author, speaker, and consultant for the retail and consumer products industries. He is frequently requested by C-level management for advice, consultation and strategic presentations: among them are Kohl’s, Bloomingdale’s, JC Penney, Macy’s, Liz Claiborne, VF Corp., Charming Shoppes, Estee Lauder, Ralph Lauren, and Sara Lee. Previously, he was Vice President at Goldman Sachs, where he developed and launched a global retail consulting practice.

He is the co-author of The New Rules of Retail, published by Palgrave- McMillan Publishing in 2010, and is often quoted in various trade and consumer publications such as Women’s Wear Daily, Time Magazine, Chicago Sun Times, New York Times, Wall Street Journal, Brand Week, and Advertising Age, as well as on CNBC and MSNBC.

The Lewis keynote address is just one example of the value-packed agenda being put together for RMMC. This is a chance to not only take in some valuable information, but also have your voice heard as the Association prepares to meet the challenges of the future. You can find out more about RMMC and register by visiting the official website. Group rates are available so you can bring your whole team.

BDS Marketing, Inc., Acquires RMSe, a Retail Installations and Construction Company

January 9, 2013 by WorldAlliance Editor  
Filed under News from Members

Irvine, CA – (January 4, 2013) BDS Marketing, Inc. (BDS) is pleased to announce that they have acquired RMSe, a prominent professional retail installation company. This exciting acquisition will enable BDS’ Channel Partners brand to offer retail installation and construction services as an in-house capability. Located at a separate facility in Newark, Ohio, RMSe will bring over 175 new employees to BDS. RMSe will continue to operate as an independent business unit that is housed within the Channel Partners brand of BDS.

“BDS is confident in our decision to acquire RMSe.” states Mark Dean, BDS’ CEO and founder, “We have partnered with RMSe for three years as Channel Partners’ go-to installation outsource company. We trust RMSe as a partner, are impressed with their work, and are thrilled to bring them into our family of brands. BDS is always searching for new ways to bring in-house services to our clients and this acquisition will also drive us to becoming certified in additional service offerings with our retail partners.”

“The exciting thing about this acquisition is that RMSe will continue to operate as RMSe but will have the backing of a larger more structured corporate environment.” states Jim Fulk, EVP of RMSe, “This will allow BDS and RMSe to grow at a steady pace and continue to service our clients with the quality service they have come to expect. We will also be able to offer a greater service offering to each of our clients. There are a lot of great things happening here that will continue to make BDS and RMSe a leader in the industry.”

RMSe brings tremendous value to BDS as it will give the BDS brands access to additional retailer provider lists including AAFES, Big Lots, Finish Line, Redbox, Safeway, and T.J. Maxx Companies. Touting a long list of high profile clients, the RMSe portfolio will broaden BDS’ client and industry reach with names including: Behr Paint, ClosetMaid, DNC, IDX, Impressions, Limited Brands, Shaw, Target and Under Armour. Founded in 1994, RMSe has an 18 year history of leading and promoting innovation in the retail industry. They specialize in New Store Set Ups, Re-merchandising, Store Relocations, Heavy Fixture Installations, Remodels and Resets.

About RMSe: RMSe is a prominent professional retail installation company founded in 1994. They are the specialists in new store set ups, re-merchandising, store re-locations, heavy fixture installations, remodels and resets. RMSe leads the industry in state of the art technology for implementing projects and monitoring the scope and progress of each program. RMSe is capable of performing and completing any type of project within the industry and warrants all quality assurance with a guarantee of satisfactory completion. To learn more about RMSe, visit their website at

About BDS Marketing, Inc.: BDSmktg is the marketing agency that delivers sales. With retail as our specialty, BDS is an innovator in the areas of Business Intelligence, Direct Sales & Brand Shops, Market Development, Learning Platforms, Campaigns & Incentives, Training, Assisted Sales and Merchandising. Our high performance teams generate sell-through for clients such as Canon, Cisco, Crocs, Dell, FedEx Office, Jawbone, Levi’s, Motorola, Sam’s Club, Toshiba and Walmart. BDS is based in Irvine, California, and has been operating with excellence since 1984. For more information, visit

Sponsorship Prospectus Outlines RMMC Promotions

November 15, 2012 by Newsfeed Editor  
Filed under Friday Focus, RMMC2012, What's in store


As you can probably tell, momentum is building for the Retail Merchandising and Marketing Conference (RMMC) presented by NARMS slated for April 27-30 at the Scottsdale Plaza Resort in Scottsdale, Arizona. The official conference website is on-line and registration is now open. And by the way, did you know we have group rates and early bird registration deals? The event is a gathering point for current and prospective members of NARMS, retailers, manufacturers and other companies who provide goods and services to the at-retail merchandising industry. This highly engaged group of trading partners presents an exciting opportunity for you to reach out by partaking in the many RMMC sponsorship and promotional programs.

Supporting RMMC promotes brand identity and visibility of your company to more than 300 attendees specific to the retail services industry. Whatever your objectives are, or your budget, the NARMS International team can develop creative opportunities for you to reach your target audience. Here is your chance to connect with new businesses, increase brand and product exposure, enhance relationships with your customers, elevate your company profile within the industry and cultivate relationships through networking.

Click here see the RMMC Sponsorship and Promotional Prospectus or visit the official website. There is something for everyone including sponsorships of networking lunches, receptions and dinners. Support of programming is also available through General Session, Seminar and Breakout opportunities. And do not forget about the chance to display in the exhibit hall or sponsor the NARMS Annual Golf Tournament with proceeds benefiting Enactus. You are going to want to act early as several sponsorships, including the RMMC Mobile App, are already spoken for.

Your support of sponsorships and promotions make the RMMC possible. Visit the site, download the prospectus and contact the NARMS International team to find out how you can take a leadership position and enable the theme of Learn, Change, Grow.


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