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Center Store Survey Offers Insight

June 11, 2013 by Newsfeed Editor  

cpgs

Supermarket News recently released the results of its 10th Annual Center Store Survey in which retailers and manufacturers share their opinions on important topics such as GMO labeling, sales strategies and the Wal-Mart threat. The survey was conducted in May of this year and includes data from 39 food retailers, 20 food wholesalers, 40 manufacturers, 16 sales agencies and 16 other respondents. Here are a few interesting findings for the members of World Alliance for Retail Excellence & Standards and the at-retail merchandising and marketing industry.

-Sixty-four percent of retailers and 71 percent of manufacturers are in favor of measures that would require genetically modified ingredients in foods to be identified on labels. Six percent said they would avoid labeling mandates by eliminating GM ingredients from their products, while 61 percent said they would disclose.

- In Center Store, physical space is receding as half of the retailers said they are remerchandising space once saved for shelf-stable foods to fresh offerings.

-There are efforts afoot to revitalize Center Store sales with most predicting a two percent increase in sales over last year. These steps include secondary placement for groceries in fresh departments, new product innovations, recipes/demos, healthy reformulations and remerchandising based on meal occasions.

-Retailers identified the biggest threat to Center Store Sales to once again be Wal-Mart. Forty-four percent identified the retail giant which is 10 percent higher than last year.

These findings just scratch the surface of the SN Center Store Survey. You can download the entire story by clicking here. This information is premium content on the Supermarket News site, but you can register for free and access many other interesting and helpful pieces of food industry information.

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