Research Clearinghouse Part of New Web
May 7, 2013 by Newsfeed Editor
The past few blogs in the Top Shelf and What’s in-Store series have featured previews of coming attractions for the new World Alliance for Retail Excellence & Standards website which will premier soon. This information was released to the members at The Retail Merchandising and Marketing Conference (RMMC) just a week ago. Today we are going to look at another exciting feature, The Research Clearinghouse.
Your trade association has always taken the lead on providing the best available information to help you better understand the ever-changing retail marketplace. Our new website will take that commitment to a new level by proving a library that is continuously updated with relevant research, white papers and thought leadership discussion pertaining to retail. The materials will be supplied by research institutes, companies, agencies, colleges and universities, media sources and think tank groups.
Much of this research will be provided at no additional charge to members as a value added feature of your membership. There will also be some available for purchase. This resource will also be available to members who would like to share their own research or white papers on at-retail merchandising and marketing services. Since this is an industry and association wide tool, these member-submitted works must be completely non-promotional or they will not be accepted.
The research will be neatly organized into user-friendly folders. These folders will be arranged by channel and subdivided by the type of research such as benchmark studies, best practices, surveys, trending analysis, whitepapers, etc. Works older than 12 months will be archived so they are always available to you.
The new website will be all about raising the bar and giving you a higher level of service and value for your membership. The Research Clearing House library will provide you with a one-stop resource for your business plans, go-to-market strategies, future service strategies and background information for submitting RFPs. Stay tuned for even more exciting announcements and developments on the changing face of your Association.