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RMMC in Your Pocket

April 9, 2013 by Newsfeed Editor  


We have all been there. You are at a conference or trade show and are trying to decide which event to attend next to get maximum value and impact out of your investment. Your show program looks like an old phone book by the time you are through scrambling and scribbling notes. That is still an option, but the Retail Merchandising & Marketing Conference (RMMC) presented by World Alliance for Retail Excellence & Standards on April 27-30 may have a solution that better fits your current lifestyle.

You can have everything you need for RMMC in your pocket and on your smart phone. That is right, RMMC has gone mobile. You can download the mobile app by scanning the QR code included with this column. You can also go to iTunes or Playstore, download the Guidebook App and then search for Retail Merchandising and Marketing Conference.

Built for Android, Blackberry and Apple devices, the mobile app gives you all the information you need at your fingertips. From speaker bios, a complete agenda, a listing of all exhibitors and to a full attendee list and to-do list, the Mobile app will bring a new level of experience to RMMC.

And there is another reason to have a QR code scanning app on your phone prior to Conference. In order to bring a little fun back to the trade show floor, and encourage you to visit with the many fine companies who are exhibiting, we are going to have a QR Code Scavenger hunt! You will need to visit all the booths and scan the codes to collect key words that make up the winning phrase. If you get the phrase, you are entered into a drawing to win fabulous prizes including a two-night stay with golf at the Hyatt Hill Country in San Antonio, two-night stay at Scottsdale Plaza Resort, a Nintendo 3DS and more. The drawing takes place on Tuesday April 30th before the closing, and you must be present to win.

Smart phones and mobile technology have indeed changed the world. That is no more evident than in the world of retail and especially for at-retail merchandising and marketing service companies. So perhaps it is appropriate that we are working this technology into the way we deliver and enhance the RMMC experience.

But you have to be there to join in. Visit the official conference site, register, make your travel and hotel plans for Scottsdale and download the app. Everything you need is right there in your pocket and there are only a few weeks to go.


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