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Board of Directors Ballots Close April 12

April 11, 2013 by Newsfeed Editor  


If you have not yet voted, there is still time for your voice to be heard by participating in the ballot for three open positions on the World Alliance for Retail Excellence & Standards Board of Directors. Each company member will be able to vote only once. Electronic ballots were emailed to the primary/designated contacts, one per each member company. Voting must take place before April 12. Ballots will be counted just prior to the Retail Merchandising & Marketing Conference (RMMC) April 27-30 in Scottsdale and will be announced during the annual meeting of the members during the event.

Here are the nominees and a brief bio for each; all of these candidates have been approved by the Nominating Committee.

Carlos Roca, CEO/President, Merchandise & Audit Services, Inc.: With over 38 years of experience in sales, marketing, marketing research and distribution, Roca founded MAAS Inc. in 1996; being the first MSO company in Puerto Rico to attain full automation. With a vast knowledge of the Caribbean, Central and Latin American markets, he played a key role in recruiting Saatchi & Saatchi Advertising and its network of agencies into the region; launched Cover Girl and Noxzema and also introduced AC Nielsen into the Puerto Rico market. As a valued member of NARMS/World Alliance for the past 15 years, he has graciously served on the MSO Committee for five years, three years as MSO Co-Chairman, and over the last two years as a member of the Board Directors. At present he continues to preside at MAAS Inc. and is a partner in Consumer & Site, the largest mystery shopper firm in Puerto Rico and HCMS, a brokerage firm that represents lines like V-Tech Toys.

Aaron Simms, Director of Sales Merchandising, Ghirardelli Chocolate Company: Aaron Sims has spent his entire 20 year career with food manufacturers Ghirardelli Chocolate Company, Kraft Foods, M&M/Mars. Simms has experience leading customer marketing teams; headquarter selling teams and most recently starting the Ghirardelli Chocolate Company national retail sales team. Simms is committed to ensuring retail execution of strategy objectives, ensuring best of class in-store conditions in providing validated in-store retailer services. He is a valued member the last two years, and without hesitation, graciously volunteered to serve the association as the Manufacturer Chair under our association transition.

Steve Workman, Vice President Business Development, SPAR Group, Inc. /Market Force Information: Steve Workman is the Vice President Business Development for Market Force Information, just recently acquired by SPAR Group, Inc. Steve brings over 19 years of experience within the Retail Service Industry. He has owned and operated a regional company (Force One), still a member today, and served as an executive for four mid-size national service organizations, Gage Merchandising (formerly PIMMS), National Marketing Services, bds marketing, and currently with MFI and now SPAR. Workman attended and participated in the very first NARMS meeting in 1994 in Arizona. He has been an active member of the Association for 17 years. He has been a Conference Presenter and served on the MSO committee for 4 years before becoming Co-Chair in 2007. Workman served on the Board Nominating Committee in January 2010 after his election to the Board of Directors in December of 2009.

Bud Lowell, Senior Vice President of Sales & Marketing, Partner - Carlin O’Brien Food Brokerage: Bud Lowell currently sits on the IFBA committee for leadership and direction for our Independent Food Broker members. Lowell has been an active participant in the IFBA Top to Top Conferences since May of 2005. He serves as the Team Lead for Carlin O’Brien in calling on Supervalu Headquarters since 2006. The firm is the largest independent food broker calling on Supervalu. They have clients in Grocery, Confection, Dairy, GM/HBC, and Meat categories. Carlin O’Brien is an active participant in the Supervalu Home-Store program for independent retailer initiatives mandated by retailer and wholesaler customers. The company, the largest Independent Food Broker in the Upper Midwest with offices in nine states from the Dakotas to Ohio, has been an active member of the IFBA/NARMS since 2004.

Make sure to vote before April 12 and attend RMMC to see the results. Here is a link to the official conference website.


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