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World Alliance Joins GlobalShop 2013 as Sponsor and Anchor of Retail Marketing Services Pavillion in Chicago

March 25, 2013 by WorldAlliance Editor  

Speaker Gerry O’Brion to Address “Protecting Your Brand”

worldalliancesm4c72Denver, CO – World Alliance for Retail Excellence & Standards is a sponsor and the Retail Marketing Services Pavilion anchor exhibitor of the GlobalShop 2013 trade show to be held at McCormick Place on April 16-18th in Chicago. In addition, World Alliance is hosting Session Speaker Gerry O’Brion, former marketing executive for the brands of P&G, Coors Light and Quiznos, who will teach attendees how the major corporations manage their brand image to stay competitive in today’s challenging global economy and keep their customers. With a fresh perspective on the ever-changing world of business, O’Brion will provide the opportunity for companies to look at themselves from a new perspective, reexamine how they are unique, determine why that matters to their customers – and successfully employ the same powerful marketing tools the “big guys” use. This upbeat, thought-provoking presentation, packed with information, strategies and case studies about companies that are doing it right, will generate real ideas that can be used immediately. O’Brion is an expert on the in-store experience, which he says is the future of a retailer’s brand. He will address how to properly utilize external service providers, while also avoiding the common pitfall of disrupting the shopping environment that the retailer has worked hard to create.

gerry-obrion-3-300x300The Educational Session featuring O’Brion will be held on Wednesday, April 17th, from 3-4 p.m. and is entitled “Protecting Your Brand: Using Qualified Third-Party Service Specialists for a Cohesive Shopper Experience.” Attendees of GlobalShop 2013 are also invited to come to booth #1652 to see World Alliance for Retail Excellence & Standards and learn more about the non-profit association and its annual Retail Merchandising and Marketing Conference to be held in Scottsdale, Arizona on April 27-30. Registration will be available at the booth for those trade show attendees not yet signed up for the conference.

GlobalShop is a first-rate world event designed to bring together national and international retail industry thought leaders, like the World Alliance for Retail Excellence & Standards, in an environment of sharing, learning and networking. It ranks as the only global show where retailers can find the largest, most comprehensive array of store fixture companies and in-store solutions than any live event in the nation.

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