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World Alliance Hosts Leading Retail Advisor at 2013 Retail Merchandising and Marketing Conference

March 25, 2013 by WorldAlliance Editor  

Industry Expert Dee Warmath Says Physical Stores Are Here to Stay

smavatar200x2003Denver, CO – World Alliance for Retail Excellence & Standards is sponsoring Dee Warmath, Senior Vice President of Global Product Development and Retail Insights for the NPD Group, Inc., at its annual Retail Merchandising and Marketing Conference to be held in Scottsdale, Arizona on April 27-30. Warmath, who is responsible for the design and delivery of innovative, solution-based applications of NPD information to address its clients’ business needs, will speak to the topic of physical retail stores, which, she says, are not only here to stay but are the most important source of, and influence on, sales. However, Warmath is quick to warn that not every physical retail space will be spared in today’s challenging and often unpredictable economic environment. Her address will provide attendees with cutting-edge insight into the survival of the physical retail presence as well as a new perspective on promising growth opportunities. With her unique ability to translate research into simple, relevant insights, Warmath will dispense with the common misconception that physical stores are moving closer to extinction every day, while also providing clear-cut action-oriented ideas for her audience.

deewarmathWarmath has 26 years of research and strategic consulting experience across a range of industries, with 20 of those years focused exclusively on the retail industry and ten in apparel retailing. A sociologist by formal training, she recently completed her Ph.D. in Consumer Science at the University of Wisconsin-Madison. Her training and experiences have produced an integrated approach to research. In addition, she has expertise in qualitative, quantitative, and database methods, as well as statistical analysis and modeling. Warmath will be addressing conference attendees during the General Session with her speech entitled “Long Live Physical Space: How to Ensure Survival of Retail Locations that Pay Your Bills Today” on Tuesday, April 30th at 8:45 a.m.

Registration is still being held for the Retail Merchandising and Marketing Conference, which features a variety of national retail industry leaders as dynamic keynote speakers, a trade show with the latest technology and services and educational breakout sessions. The program is targeted at providing attendees with the knowledge to successfully run a business, develop a top-notch staff and deal with modern technology challenges and options. The international conference will also provide networking opportunities with the non-profit organization’s members, manufacturers and retailers.

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