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Long Live Physical Space

March 26, 2013 by Newsfeed Editor  


The members of World Alliance for Retail Excellence & Standards perform merchandising and marketing service activities in stores around the country and the globe. They are an unquestioned stake holder in the future of the physical store. On Tuesday, April 30, Dee Warmath of NPD Group will address attendees of the Retail Merchandising and Marketing Conference (RMMC) with Long Live Physical Space: How to ensure survival of retail locations that pay your bills today! The conference will take place April 27-30 at the Scottsdale Plaza Resort.

If you listen carelessly to the description of the current retail environment, you are very likely to acquire the impression that physical stores are moving closer to extinction. Given that impression, one might be inclined to invest disproportionately in emerging channels that seem to signal the future. One problem though, the physical retail store is here to stay as the most important source of and influence on sales. However, that does not mean that every physical retail space will be spared. Warmath will provide you with insight into the survival of physical retail presence, provide you with a new perspective on growth opportunities and leave you with clear ideas for action.

Warmath is the Senior Vice President of Global Product Development & Retail Insights for The NPD Group, Inc. She is responsible for the design and delivery of innovative, solution-based applications of NPD information to address client business needs. She has 26 years of research and strategic consulting experience across a range of industries, with 20 of those focused exclusively on the retail industry and 10 in apparel retailing. Warmath is a sociologist by formal training and recently completed her Ph.D. in Consumer Science at the University of Wisconsin-Madison. Her training and experiences have produced an integrated approach to research and a unique ability to translate customer research into simple, relevant, actionable insights for her clients She has expertise in qualitative, quantitative, and database methods, as well as statistical analysis and modeling.

The Warmath address is just one more reason to attend RMMC. You can click here to access the official conference website for more information and to register. One important reminder: Time is running out to take advantage of the substantially reduced room rate of $ 150/ night at the beautiful Scottsdale Plaza Resort! Reserve your room before April 4th to obtain the group rate! Call the hotel at 800-832-2025 or visit the link on the conference website.


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