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National Retail Federation Releases Hot 100

August 2, 2012 by Newsfeed Editor  

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The National Retail Federation (NRF) has released their Hot 100 Retailers list that can be viewed in the August edition of Stores Magazine. The story features a link to a sortable chart of retail companies that reported the greatest increase in domestic sales between 2010 and 2011.

As with most ranking lists, some strong trends did emerge. The drivers for the companies who made this annual list appear to be organic food, high-end trendy fashions and e-commerce enhanced by mobile technologies.

Sprouts Farmers Market takes the number one spot and underscores the importance of organic foods in food retailing. There are 20 supermarket chains that made the chart including Lowe’s Market Place, Kroger, Whole Foods Market, Trader Joe’s, Aldi, Publix and H-E-B.

Upscale, high-end fashion chains took up three spots in the top 10 lead by Michael Kors at number three and followed by Lululemon Athletica and Under Armour. The common denominator among the three is an ability to create a brand image that is not dependent on price promotion.

Four retailers in the top 10 fall into the mobile technology and e-commerce camp. Verizon Wireless comes in at number two on the list, Apple is at number nine and AT&T is at number 10. Amazon, who sells a wide variety of technology and content, is number seven on the list.

The Stores Hot 100 retailer list from NRF makes a great tool for members of the at-retail merchandising and marketing service industry who provide the kind of in-store support that help these companies grow. To dig deeper into the list, click here.

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