Rhonda Bauer joins NARMS International as Senior Director of Marketing and Trade Relations
June 5, 2012 by Editor
NARMS International is pleased to announce that Rhonda Bauer has joined the trade association as the Senior Director of Marketing and Trade Relations, effective June 6, 2012. Bauer will report directly to NARMS International Executive Director, Tom Caddell.
Bauer is an accomplished Senior Marketing Executive with extensive experience in branding, marketing, advertising and public relations. Twenty plus years of agency leadership honed her skills as she developed and implemented results-driven marketing programs for national corporations, regional companies and entrepreneurial, family-owned businesses.
A visionary and thought leader, Rhonda is known as the ‘go to person’ for building and leading high-performance teams, developing strategic and tactical plans and providing cross-functional understanding in the oversight and implementation of fully integrated marketing programs and campaigns.
Rhonda has been actively involved with numerous organizations, including — SIFE (Students in Free Enterprise), IFA (International Franchise Association), AAF (American Advertising Federation) and many other local associations. She is the published author of more than a dozen articles and her marketing contributions are broadly represented in many facets of the consumer goods and services arena.
NARMS’ almost 400 member companies perform well over $3 billion in merchandising services, sales marketing, event marketing, demonstration and other retail services annually. The international trade association serves as a “central gathering point” for the retailing industry; promoting and establishing industry standards; providing critical industry research studies and educational information about the industry while acting as a voice for its diverse membership of service providers, manufacturers, retailers, and associates. NARMS represents all classes of trade including: grocery, drug, mass, department, home and building centers, computer and office supply, electronic, value retailers, specialty, and convenience retailers.
Additional NARMS information is available at www.narms.com.
Executive Director, NARMS International
715-342-0948 - Office