Consumer Expert Kit Yarrow Signed as 2011 General Session Speaker

With the buzz still coming off the 2010 NARMS Spring Conference, NARMS International announced last week the signing of internationally recognized consumer and retail expert Kit Yarrow as the opening General Session speaker for its 2011 get together. The session is on Sunday, April 10. The 16th Annual NARMS Spring Conference will be held in Monterey, CA on April 9-12. You only have to do a Google search on Yarrow to realize that her participation can only build upon the positive momentum created by the NARMS-U educational platform introduced last year. Yarrow will discuss, “The Marketing Guide to Hooking-Up with Gen Y.”

Yarrow is an award-winning consumer research psychologist and a professor of both psychology and marketing at Golden Gate University in San Francisco. She chairs the Golden Gate University Psychology Department and is the 2009 Outstanding Scholar of the university. Yarrow has been a visiting scholar teaching consumer behavior at universities around the world, including the Helsinki School of Economics, UC Berkeley, Stanford and Cornell.

Her consulting clients have included General Electric, Del Monte, Landor, Nokia, and AAA. Her speeches on consumer trends, Generation Y and the psychology of consumers have been well received by both industry and academic audiences. She has delivered keynote speeches and presentations at Cisco, Lowes, Gap, GSK, AC Nielsen, IIR, Sanoma Magazines (Finland), Stanford, Cornell, Wharton Business School, Fashion Institute of Technology, The Commonwealth Club, The American Psychological Association and dozens of other industry and trade organizations. As a recognized consumer expert, Yarrow is often called upon by the media to explain and predict consumer behavior. She is a frequent guest on Good Morning America and Marketplace.

As you can see, The 16th Annual NARMS Spring Conference is off to a flying start. Make sure you check out the Conference Center often for news and developments. A preliminary agenda has also been posted. While you are at it, save the dates and make plans to attend this annual game changing event.