UW and Students Enhance Conference Learning

Last year, NARMS established a formal relationship with the University of Wisconsin School of Business and the Kohl Center for Retail Excellence. That relationship has blossomed and will be on full display at the 2010 NARMS Spring Conference on April 17-20 at the Saddlebrook Resort near Tampa, Florida. UW staff and students will contribute to five unique sessions during five time blocks throughout the event. These sessions are being featured under the NARMS U banner which entails all of NARMS educational programs.

Jerry O’Brien, head of the program at UW, is planning on bringing 12-16 of his students to our event. This will provide valuable experience for these future retail leaders, as well as an opportunity to interview these students for future internships and employment.

UW sessions will take place during NARMS U Session 1 on Sunday, April 18th at 4:00 PM with O’Brien leading, “Partnering with Your Customers to Create Superior Value.” Also during that time, Deborah Mitchell of UW will present, “Neuromarketing and the Future of Retail.”

Session 2 takes place on Tuesday, April 20 at 9:00 AM. UW’s Nancy Wong will instruct us on, “Three Principles for Marketing Today.” The block will also see Mitchell leading, “Branding Up and Down the Value Chain,” and O’Brien presenting, “The Values-Based Retailer.” After a quick break, Session 3 starts at 10:30 AM and features O’Brien and Mitchell repeating their Session 1 topics. Wong will also introduce, “The Psychology of Choice,” during this time block.

To ensure that all attendees get a chance to experience as many sessions as possible, Session 4 will start at 11:45 AM and will include, “The Values-Based Retailer”, “Three Principles for Marketing Today”, and “Branding Up & Down the Value Chain.” After lunch, Session 5 will wrap up the day of learning with a repeat performance of, “The Psychology of Choice.”

In addition to this exciting relationship with UW, there are many other contributing presenters scheduled for the NARMS U Sessions. You can see the entire agenda and register for conference by clicking here. You can also follow conference development by becoming a member of our official NARMS Social Media groups.