RORI™ Goes to GlobalShop

The NARMS RORI™ Industry Research Study reached an important benchmark last week when it was presented to a group of industry professionals at GlobalShop in Las Vegas. Additional RORI details will be presented at the NARMS Spring Conference scheduled for April 17 through 20 in Tampa, Florida. A group of over one hundred witnessed a panel discussion lead by Phil Lauria of Pelco Advisors. The blue ribbon panel consisted of Don Unser of NPD, Bill Harvey of TRA Global Inc., John Dranow of Smart Revenue and Jerry O’Brien of the Kohl Department Store Center of Retailing Excellence at the University of Wisconsin Madison.

The hour-long session introduced the concept of RORI™, highlighted the benefits to the various trading partners in the go-to-market process, and solicited additional participation from the audience. Many of those in attendance stayed after to participate in a lively Q&A session and follow-up with interested parties is ongoing.

By way of introduction, The NARMS RORI™ Industry Research Study is an open research study conducted by GroupM, the University of Wisconsin, Madison Kohl’s Department Stores Center for Retailing Excellence, and sponsored by NARMS. It is a 360 degree analysis of in-market retail execution based on real world experiments executed in carefully controlled test designs. All research analytics will be conducted by GroupM along with design development by the University of Wisconsin Madison. All aspects of retail go-to-market activities are candidates for testing in the RORI™ Study framework.

Audience members learned the scope and framework for the study and were given specific expected outcomes of participation. Panel members also took time to explain the new set of metrics that will be used to deliver return on investment information to the key four retail marketing constituent groups namely manufacturers, retailers, service providers and industry suppliers. Additional deliverables include fact-based selling stories and common language across all the constituents.

Participation in the RORI™ research study is open and available to any manufacturer, retailer and industry product or service providers. To learn more about the study and how your company can participate contact either NARMS or Bart Flaherty of GroupM Business Sciences at bart.flaherty@groupm.com.

As mentioned previous, the next big event on the RORI™ schedule will take place at NARMS Spring Conference on Monday, April 19th from 2:00-3:30 PM. Make sure you circle this event on your NARMS conference agenda.