Using Trade Shows to Increase Brand Awareness

With the economy on the verge of recovery, many marketers are looking to reestablish their brands. While technology has brought a measure of new techniques, it seems like there is no replacement for actual face time with potential customers. A trade show can be a remarkably effective venue to see many potential customers at once. The next NARMS webinar - Taking the Guesswork out of Exhibiting – will explore how you can best use this tried and true tactic in a cost effective manner. Carolyn and Tom Weiland of StarWorks Marketing & Communications, Inc. will lead the one hour session on Tue, Feb 9, 2010 at 1:00 PM CST. The NARMS Webinar series is sponsored by Natural Insight and brought to you through the technology of ReadyTalk.

If you have been contemplating using trade shows to increase your corporate or brand awareness, this webinar will discuss the many benefits and the “do’s and don’ts” of making any show a success. You will learn techniques to fully take advantage of getting in front of your customers, creating a face or image to your prospects, and developing a meaningful and cost effective presence. The Weilands will also cover determining budget, display type, incentives, or lead gathering techniques to maximize your investment.

Tom Weiland has worked with many client and industries over the years in stepping up their look and appeal to the business to business and retail markets. His award-winning ads are well received with loyal clients that love his work. Carolyn Weiland has worked in market development for a major national insurance company and as marketing director for a major software company. Her marketing programs resulted in millions of dollars of personal and commercial lines insurance sales, and the exponential growth of market share in a major software market.

If you would like to review the value of using trade shows to increase your corporate or brand awareness, this webinar is for you. The session if complimentary to NARMS members as a membership service but is also made available to other interested persons at a non-member rate of $99.95. We encourage you to share this invitation with other co-workers and anyone else who might gain value from this information-sharing opportunity. You can register by clicking here.