Winning the Battle for Shopper Dollars
April 16, 2009 by Editor
Alex Richardson, Managing Director of Selling Machine Partners, shares his insights on how retailers can win the battles for shopper’s dollars in the current economy.
Alex Richardson explains what he sees currently happening at retail. He shares how the state of the economy has made it a battleground for shopper dollars and then explains the ways he believes retailers can win over their competition. These include having great merchandise, trying to determine what the next generations want, ensuring the web draws traffic to the store, and using technology to facilitate the sale. He also defines the new concept of “merchantainment.”
Key Words: retail, economy, retail strategies, merchantainment