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The RORI Project

April 30, 2009 by WorldAlliance Editor  

Retail Marketing Consultant Phil Lauria explains the RORI (Return on Retail Investment) Project.

Phil Lauria of Pelco Advisors discusses the relationship between NARMS, the University of Wisconsin Madison, and the RORI Project (Return on Retail Investment). He explains that NARMS members will be able to greatly benefit from the information obtained through the initiative and that learning will be regularly updated through the NARMS website beginning in August, 2009. He highlights that the project will cover a broad retail spectrum.

Key Words: RORI, retail, NARMS, University of Wisconsin Madison

Time: 6:30

Website: www.pelcos.com

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