The First Six Feet of the Sale
April 30, 2009 by WorldAlliance Editor
Kreta Chandler of Retail Brand Strategies talks about the concept of the “first 6 feet of the sale.”
Kreta Chandler of Retail Brand Strategies explains the concept of the “first 6 feet of the sale.” She states that 80% of consumers research, shop, and make their purchasing decisions based off of the information they obtain from the internet before they ever get to a store. She describes the three types of websites that consumers tend to use when looking for information, and the impact that they can have on purchasing decisions. Finally, she discusses how retailers can benefit from knowing this information.
Key Words: retail, consumers, internet, purchasing decisions, ecommerce