The Effectiveness of Sampling
April 30, 2009 by WorldAlliance Editor
Dr. Ken Herbst from Wake Forest University discusses the extent to which sampling is effective.
Dr. Ken Herbst explains how a sampling event leads to greater customer loyalty and satisfaction. He discusses a recent demo he conducted and the various results that occurred from it, including the impact of factors such as the look of the area at which the product was merchandised, the weather, traffic flow, and customer interactions. Finally, he explains why it’s important for both retailers and manufacturers to do demos.
Key Words: retail, sampling, demos, manufacturers