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Return on Retail Investment (RORI) Initiative

April 30, 2009 by WorldAlliance Editor  

Bart Flaherty, CEO of GroupM Business Sciences, explains the industry initiative called Return on Retail Investment (RORI).

Bart Flaherty explains the industry initiative called Return on Retail Investment (RORI). It involves creating a framework built around how to make better shopper marketing decisions and measuring the return that each constituent gets from their shopper marketing activity. He delineates the methodology they will be using and their desire to create a common language that manufacturers, retailers, and NARMS members can use. Finally, he shares the timeline for the program.

Key Words: Return on Retail Investment (RORI), marketing, retail

Time: 6:00

Website: www.groupm.com

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