Think local. Think sidewalk local.

By: Gerard McLean
President /CEO Rivershark, Inc

Excerpt:
Think local. Sidewalk local
People don’t live in “states” or “regions.” They live on city blocks and in neighborhoods. Think about how to get the closest people possible to the job site. The easiest way to do that is to list the city and the ZIP Code on your job listing. As you can see from our example above, I was not looking for jobs in Ohio. I was looking for jobs in the 45426 Zip Code. Even more specifically, I was looking at GPS 39.818648,-84.288084. (Most job listing services, including the JobBank and Recruiter at NARMS.com will translate that for you as long as you provide the ZIP Code.)

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