Paco Underhill speaks to Neal Conan of NPR’s Talk of the Nation

Paco Underhill speaks to Neal Conan of NPR’s Talk of the Nation on Friday, December 12 on the science of shopping. Why We Buy: The Science of Shopping

What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We Buy: The Science of Shopping, explains how he sizes up a shop for its selling potential. Also: why spending may not slow even in a slumping economy.

Paco Underhill, a leading expert and pioneer on consumer behavior and founder/CEO of Envirosell, Inc., a global research and consulting firm, will address the retail industry gathering at the NARMS Spring Conference in Colorado Springs, CO on April 6, 2009. Underhill will keynote a General Session on Monday morning, April 6 at The Broadmoor; with a retailer panel to follow. More information on Paco Underhill at the NARMS Conference can be found here.

For the complete audio and an exerpt of his new book, Why We Buy: The Science of Shopping, visit the NPR Web site.