The “So What?” Factor of Marketing

Beth Goldstein, CEO and President of Marketing Edge, discusses the “So What?” factor of marketing.
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Advertising Best Practices for Smaller Companies

Carolyn Weiland of StarWorks Marketing and Communications discusses how smaller companies can best promote themselves.
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Consumer Trends

Consumer Specialist Margie Johnson explains the latest trends with the consumer.
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Word-of-Mouth Marketing

John Moore, of Brand Autopsy, explains how small-to-medium sized businesses can use the same ideals that helped make Starbucks and Whole Foods into endearing and enduring brands.
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